了解学生对待企业战略竞争的看法：organizationcompete.doc

Students will answer the following questions on the retailer NEXT:

Questions

企业如何战略竞争呢？

关键的外部变化的驱动力影响组织的是什么？

企业如何增值？

如何进行可持续发展的战略竞争？

How does the organization compete strategically?

What are the key external drivers of change affecting the organisation?

How does the organisation add value?

How sustainable is the strategic position – (this is the conclusion of the analysis)

Hand In Date

A Wordprocessed report of 3,000 words (+/- 10% inclusive of appendices) is to be submitted via the module Turnitin link by:

January 30th 2012

News & Web Links

The links below provide some starting points but students are expected to add their own detailed research to develop the analysis:

http://www.guardian.co.uk/business/2011/nov/02/next-home-shopping-gains

http://www.guardian.co.uk/business/next?INTCMP=SRCH

http://www.nextplc.co.uk/

http://www.independent.co.uk/money/spend-save/seasonal-shoppers-can-put-the-sparkle-in-retail-shares-6257401.html?origin=internalSearch

Some other materials may be provided in the ‘Assessment’ section of the Blackboard site.

Marking Criteria

(The marks for each criterion are to illustrate where the main effort should be spent and are not meant to be a strict marking scheme)

Presentation 10%

Analysis 60%

Structure 10%

Use of supporting evidence 10%

(news & academic references)

Style of writing 10%

Please remember that an assignment is not meant to DESCRIBE what you have found. Analysis means commenting on your findings and EXPLAINING what the evidence suggests about the companies.

General Guidance to students

Structure

简短​​的介绍并不意味着提供下一页历史

使用前三个问题简要分析组织报告的调查结果

结论需要分析结束的可持续性以及下一步的战略方式。记住，你不能引入新发现的结论

您必须参考附录中的相关章节的报告结果

The introduction should be brief. It is not meant to provide a history of Next

Use the first three questions in the assignment brief to structure the report findings

The Conclusion needs to draw the analysis to a close and comment on the sustainability of Next’s strategic position. Remember you do not introduce new findings into the Conclusion

If you include Appendices you must refer to them in the relevant section of the report findings

References should clearly list all the material that has been referred to in the report and set out as follows:

Models/Content

6 models are needed in order to fully answer the set questions

Remember to use the models in a ‘dynamic’ way i.e. place relevant examples onto the models. Do not simply copy and paste ‘generic’ examples from the lecture slides

Words in the models are not included in the word limit. HOWEVER, the models lose their value if they are full of text. They should aid understanding not confuse the reader because too much has been stuffed into them

Models should be included in the main body of the report. Only place them in the appendices if they are close to a full page

You may well refer to points made in earlier parts of the report to show the connections in the analysis. However, do not try to force connections e.g. all points in the PEST and 5 Forces models do not need to be directly linked, they are looking at separate things, though examples in the PEST will inform drivers in the 5 forces,

You will struggle to stay within the word limit so focus on the KEY DRIVERS in your analysis

You will not be able to use all of the examples if you have done the level of reading required so ‘cherry pick’ those that best illustrate the key drivers

Facts and figures need to be supported with sources clearly referenced.

Presentation

Be your own independent work and free from plagiarism by ensuring that work that is not your own is clearly referenced

Use Harvard style citation and referencing using the Drop-in centre published guidelines

Be written in appropriate academic style

Be professionally presented

Be word processed using font size 12 for the main text and 1.5 line spacing

Have numbered pages

Have been spell checked and proof-read

Be anonymous and have your Student Enrolment number on every page

Have a clearly labelled front page detailing the module code and title, title of the assignment, tutors name, your enrolment number and the date of submission

Be submitted via the Turnitin link on the module Blackboard site