剑桥商务英语reportwriting省名师优质课赛课获奖课件市赛课一等奖课件.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,本资料仅供参考，不能作为科学依据。谢谢,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,本资料仅供参考，不能作为科学依据。谢谢,In this module,you are expected,Module 3:Business Reports,Objectives,to learn about the format and contents of business reports;,to write short formal reports with correct format and,sufficient information.,第1页,1 What is a business report?,A business report plays a crucial role in business practice as most major decisive actions are based on business reports.If reports are well-written,data,collected thoroughly,analysis,done perceptively,comment,made correctly,solution,can be expected to draw in a wise way.,Discussion,1,第2页,2 What are the most common types of business reports?Can you list some examples?,Business reports types vary as they may be applied in a wide range of functions.Generally speaking,business reports can be of these types:,Routine Report,Investigation Report,and,Feasibility Report,etc.,Discussion,1,第3页,EXAM SPOTLIGHT,:,A Report,In PART TWO of the writing test,you might write a report.This is the kind of information you receive:,See p.42 or p.95,第4页,题型分析,依据不一样写作目标，商务汇报分类：,提供信息,(Information),分析归纳,(Analysis&Conclusion),提出提议,(Recommendation),题目分类：,文字类题目,图表类题目,图表分类：,曲线图（,line chart,）,柱状图（,bar chart,）,饼状图（,pie chart,）,表格（,table,）,第5页,Table,市场调查结果表,(,含本企业和,Shikei,产品,),Tomatsu,Shike,Value for money,Reliability,After-sales service,Availability,Advertising,*,*,*,*,*,*,*,*,*,*,*,*,第6页,饼状图,(Pie Chart),1999,年底各地域销售总量,(,单位：百万美元,),第7页,柱形图,(Bar Chart),第8页,曲线图,(Line Chart),第9页,Structure of a report,1 Title,2 Introduction,3 Findings/Facts,4 Conclusions,5 Recommendations,第10页,1.Read the information and the task below:,You work in the marketing department of your company and your line,manager has delegated to you the task of preparing a short report.You must report on the number of people visiting the company website in the last three months and propose a marketing strategy for the next three months.You have already made some handwritten notes on the information below.,Textbook Exercise,ran competition very popular,launched newsletter for subscribers,2300,2700,2950,第11页,Spending on Internet advertising for May,Cost,Banners on other sites(euros/month),3,200,Monthly newsletter emailed to subscribers,No cost,very few people visit because of these,except my time!,第12页,Title,REPORT ON,_,_,visit to website and proposed marketing strategy,第13页,Introduction,Introduction,The aim of this report is,_,_,_,Introduction,The aim of this report is to,comment on the number of people visiting the company website in the last three months and propose a marketing strategy for the next three months,第14页,Findings(1)&(2),Findings,Over the last three months,the number of visitors has,.There are two reasons for the increase.First of all,we launched,.,Secondly in May,_.,Findings,Over the last three months,the number of visitors has,increased by 650,.,There are two reasons for the increase.First of all,we launched,a newsletter for subscribe,r,s,.,Secondly in May,we ran a competition which was very popular.,第15页,Findings(3),With regards to costs,banners have cost,_,but very few,_,.,On the other hand,the newsletter,_,_,.,With regards to costs,banners have cost,3200 euros a month,but very few,people seem to visit the website as a result of these,.,On the other hand,the newsletter,doesnt cost anything(other than my time)but has helped to increase the number of visitors,.,第16页,Recommendations,Recommendations,In order to increase this number I would recommend that,_,_,_,_.,Recommendations,In order to increase this number I would recommend that,we continue with the newsletter and run more competitions and quizzes.I also propose that we stop using banners and put more resources into setting up links with other sites to increase the traffic.,第17页,Expressions and Sentence Patterns(1),Exercise 2 on p.42,INTRODUCTION,The purpose/objective/aim of this report is to,This report sets out to,This report aims to,Mr.X has asked me to report to,investigate/evaluate/study/,recommend/analyze/give feedback/estimate/assess,As requested by,sb/department,I am submitting the following,report about,Upon request of,，,As you,/sb/department,requested on November 12,I am submitting,the following report on,Here is the report concerning,We have done a survey showing that,第18页,Expressions and Sentence Patterns(2),Findings,According to the recent market research/investigation/survey/the chart above/the table above,The recent visit/investigation/survey showed that,The table/chart above tells us that,From the chart shown,we find/learn/notice that,The table/chart above is showing that,This means,It was found that,In addition to,Alternatively,第19页,Expressions and Sentence Patterns(3),Conclusion,s,当有,conclusion,这个,heading,情况下，直接陈说结论,;,According to the findings above,it can be concluded that,From the table shown,it can be concluded that,Therefore,it can be concluded that,第20页,Expressions and Sentence Patterns(,4,),Recommendations,In conclusion,I would propose/suggest that,The findings clearly show that we should,The following are the recommendations,It is recommended that,（动词原形）,Based on the conclusion/analysis above,we recommend that/it can concluded that,With reference to the advantages/facts stated above,the following recommendations can be made,something is recommended.e.g,A change of attitude is recommended.A more professional attitude will need to be encouraged through training.,On the basis of the results,I have the following recommendations that,On the basis of the analysis,it is reasonable to have the following recommendations:firstly,;secondly,;finally,.,第21页,How to describe the trends shown in the tables and diagrams,（,1,）,上升趋势,to increase/an increase,to go up,to grow/a growth,to jump/a jump,to leap/a leap,to reach a peak/a peak,to soar/a soar,to rise/a rise,to upsurge/an upsurge,to upswing/an upswing,下降趋势,to collapse/a collapse,to decline/a decline,to drop/a drop,to decrease/a decrease,to fall/a fall,to go down,to reach a low point/a low point,to reduce/a reduction,to plunge,to plummet,第22页,How to describe the trends shown in the tables and diagrams,（,2,）,升降程度较大,a great deal/big/a lot,;,apparently/clearly/,considerably,/,dramatically,/,drastically,/,obviously,/,markedly,/,rapidly,/,remarkably,/,sharply,/,suddenly,/,strongly,/,significantly,升降程度较小,a bit,/,a little,/,fractionally,/,gently,/,slightly,/,slowly,/,steadily,/,small,平稳状态,to be hardly changed/to have little change/,to keep steady/to level off/to remain constant,to remain unchange,d,第23页,Tips,注意：,BEC,不是单纯英语考试，也不是考查商务知识。,对策：学习、模仿高水平论文,注意四个方面：,1,内容上，要选取主要信息，要导入数据,;,2,结构上，要按照上面套路，不要写流水账,;,3,语言上，要多变，句式和选词都要多变,;,4,语法上，要注意时态，普通现在时、普通过去时和现在完成,.,Tips on p.43,第24页,An example,You work for Tomatsu,a company which produces video recorders.You are responsible for Product Development.,Read the following table showing the results of a survey of video recorders.The recorders are rated from*(POOR)to*(EXCELLENT).Column A shows the ratings for your companys products.Column B shows the ratings for the products of Shikei,your main competitor.,Use the information in the table to write a short report(about 100-120 words),recommending ways of improving the quality and the marketing of your companys video recorders,.,Write on your Answer Sheet.,第25页,Tomatsu,Shike,Value for money,Reliability,After-sales service,Availability,Advertising,*,*,*,*,*,*,*,*,*,*,*,*,第26页,Analysis,该题首先假设考生是一家录像机企业产品开发部责任人，接着考题提供了一张调查结果表，该表格比较了本企业产品与竞争对手产品在,性能价格、质量稳定性、售后服务、市场份额及广告宣传,等方面优势与不足，考题最终要求考生依据这张表格所反应信息，撰写一份汇报，就提升产品质量，加强市场营销等问题提出提议。考生在动笔前一定要认真仔细地阅读考题提供原始图表，力争看懂并吃透原文精神，然后准确地把图表信息转换成语言文字，在分析数据基础上再依据考题要求，有放矢地提出提议。显然这题难度相当大，因为它要求考生首先应该含有阅读和解释视觉信息能力，并在此基础上发表观点，提出提议。,第27页,Sample Report,Report,Introduction,The results of the market survey are dissatisfying.Therefore,effective measures must be taken immediately.,Findings,From the table shown,it can be concluded that our efforts in such,fields as Value for Money,Reliability,After-sales Service and,Advertising are less successful than those of Shikei.,Recommendations,On the basis of the results,I have the following recommendations:,1.To organize quality control circles to study and supervise every sector in our production so that any quality problems can be discussed and solved in the course of production.,2.To give the marketing manager more power to make his own decisions so that he can respond to the changing business situation timelier.,第28页,Exercise,You recently attended a one-day course on office management.Below is the course program,with the comments you wrote on it.,Write a short report about the course for your Manager.Include all your comments,and,say whether your company should send other staff on this course.Write,120-140 words,.,Write on your Answer Sheet.Do not write in capital letters.,第29页,OFFICE MANAGEMENT SEMINAR,Field House,London,7 May,PROGRAMME,9.00-10.45Managing people and developing productive,w,orking relationships,10.45-11.00Coffee,11.00-12.45Planning the day,work-flow,prioritizing,12.45-1.30Lunch,1.30-3.15Problem-solving and decision-making,3.15-3.30Tea,3.30-5.00Staff appraisal and staff development,good,practical,very general,nothing new,too short to meet people,useful ideas,fell asleep!,Recommend?,第30页,