商业计划书英文模板.doc

篇一：英文商业计划书模板
英语商业计划书（business plan）
第一讲：概述
第二讲：现状分析
第三讲：目标确定
第四讲：组织结构
第五讲：产品分析
第六讲：市场分析
第七讲：市场策略
第八讲：生产分析
第九讲：财务分析
第十讲：附件
第一讲：概述(executive summary)
概述是整个商业计划的第一部分，相当于整个商业计划的浓缩，使整个商业计划的精华所在。一般将概述放在最后书写，页数应控制在2页以内。
概述应包括的基本内容有：
企业的宗旨，例如：
in 2007, abc corporation was created to...
now, abc corporation is at a point where…
背景介绍，例如：
for many years people have…
the condition of the industry today is such that…
产品或服务及市场竞争情况，例如：
and proprietary construction tool
企业目标，例如：
prominent market position. we feel that within 5 years abc
corporation will be in a suitable condition for further
expansion, an initial public offering or profitable acquisition.
管理团队和管理组织，例如
our management team consists of 5 men and women
whose backgrounds consist of 10 years of marketing with…
市场策略，例如：the fundamental thrust of our marketing strategy
consists of…
财务状况和计划，例如：
in 5 years we will have… and our investors will be
able to…
结论，例如：
abc corporation enjoys an established track-record of
excellent support for our customers. their expressions of
satisfaction and encouragement are numerous, and we
intend to continue our advances in the…
第二讲：现状分析(present situation)
这部分尽可能简明扼要而又全面地介绍公司的情况，以及公司所在行业的信息。
市场环境，例如：
the marketplace has been stagnant for 2 years. we are
poised now to…
产品或服务，例如：
the present stage of s30 is in the design stage.
产品生命周期，例如：
our current product line is…
价格和利润，例如：
current prices are… and profits are…
客户，例如：
current customers are using our… for…
销售渠道，例如：
we have service centers, retailers, manufacturer’s
representatives…
管理团队情况，例如：
most of our management is in place, however, we require a
财务状况，例如：
current cash available is….第三讲：目标确定(objectives)
企业目标是企业使命和指导方针的具体化和数量化，它反应企业在一定时期内经营活动的方向和所要达到的水平。企业目标的实现时间较长，一般为三到五年或者更长时间。好的企业目标具有总体性、与外部环境联系密切、有很大的激励作用、切实可行等特点。
企业的基本目标，例如：
the primary objectives of our organization are to:
a
b
c
投资收益率(roi)，例如：
based on a xxx% market share for our xxx product by
20xx, we estimate our return on investment to be xxx%.
财务目标，例如：
last year this year next year
sales
$ volume
unit volume
% increase/decrease
share of market
gross profit
manufacturing
fully burdened
marketing expenses
advertising
sales promotion
trade allowances
other
欲计将来增长、改进的目标，例如：
other objectives we have set for ourselves include xxx.
services) by xxx% by 20xx.
we plan to add xxx (retailers, distributors, service centers)
per month/year and we will have a total of xxx (retailers,
distributors) by 20xx.
第四讲：组织结构(management)投资者考察企业时，管理是最为重要的因素。没有一支优秀的管理团队和有效的组织模式，科技成果不可能和资本很好结合创造现实的生产力。一般需要介绍的管理人员有：总裁、常务副总裁、人事部总监、营销副总裁、财务副总裁、生产部总监。对每一位关键人员用文章一个段落的篇幅进行描述就可以。介绍组织结构时要注意以下问题：
1．主要管理人员和专业人员的发展路径是怎样的？他们具有哪些技能？
2．公司未来的组织机构是怎样的？
3．谁将成为部门领导者？
4．在哪些领域的管理应该加强？
5．报酬机制如何？
团队结构介绍，例如：
of the xxx people who make up the development staff,
there are xxx founders who hold the following positions:
xxx, president
xxx, vice president of finance
xxx, vice president of marketing
xxx, vice president of sales
xxx, vice president of engineering
xxx, vice president of research
xxx, vice president of operations
xxx, director of marketing
xxx, manager xxx development
xxx, corporate attorney
管理人员描述，例如：
xxx, president
xxx degree, university of xxx
xxx’s professional experience includes many different
areas in the xxx industry.
人力资源需求，例如：
staff is required to properly support marketing, sales,
research, and support functions.
第五讲：产品分析(the product/service)
产品介绍应包括以下内容：
1．产品名称
2．性能及特性
3．产品所处的生命周期
4．产品的市场竞争力5．产品的研究和开发过程
6．发展新产品的计划和成本分析
7．产品的市场前景预测
8．产品的品牌和专利
此外，还要从顾客和投资者角度出发回答下面的问题：
1．顾客希望企业的产品能解决什么问题，顾客能从企业的产品中获得什么好处？
2．企业的产品与竞争对手的产品相比有哪些优缺点，顾客为什么会选择本企业的产品？
3．为什么用户会大批量地购买企业的产品？
4．本公司能提供哪些购买便利？
5．企业为自己的产品采取了何种保护措施，企业拥有哪些专利、许可证，或与已申请专利的厂
家达成了哪些协议？
6．为什么企业的产品定价使企业产生足够的利润？
介绍产品，例如：
this capability for xxx is a unique feature enjoyed by
专利保护，例如：
our product(s) is protected under the following:
产品价格优势，例如：
regarding cost savings (product/service) will save our
customers money in terms of xxx.
产品测试，例如：
产品特性描述，例如：
xxx is another powerful feature. this includes xxx.
xxx saves a tremendous amount of time when xxx.
第六讲：市场分析(market analysis)
这部分内容包括行业分析、市场分析和竞争分析。行业分析包括企业所在行业概述、对行业发展方向的预测、对驱动因素的分析。市场分析的核心内容是在市场细分的基础上确定目标市场。要让投资者了解市场的规模有足够大的赢利空间和发展空间；知道市场有良好的发展前景，即所确定的目标市场在未来将会长生不衰。竞争分析中要对全部竞争产品及竞争厂家作出描述与分析。尤其要分析这些竞争对手所占有的市场份额、年销量与销售收入，以及他们的财务实力。此外还要对自己产品所具有的优势作分析，对未来市场变化趋势作预测。
介绍目标顾客购买的原因，例如：
it is easy to understand why the principal buying motives
are xxx because xxx.篇二：商业计划书中英文
目录contents
第一章 摘要 ……………………………………………………………………………………….1 chapter i description 1
第三章 商业发展计划 ........................................................................................................ 7 chapter iii business development program 4
一、南非投资环境 ...................................................................................................... 7
1. investment environment of south africa 4
二、投资计划 ............................................................................................................. 9
2. investment program 4
三、人员培训计划 .................................................................................................... 14
3. personnel training program 6
四、企业的发展趋势 ................................................................................................. 18
4. development trend of the enterprise 8
第四章 公司管理 ............................................................................................................. 23 chapter iv management 11
一、组织管理结构图 ................................................................................................. 23
1. schetch of organizing and management structure 11
二、人力资源 ........................................................................................................... 23
2. human resources11
三、管理体系 ........................................................................................................... 35
3. management system 16
第五章 市场分析 ............................................................................................................. 40 chapter v market analysis 19
一、市场需求情况 .................................................................................................... 40
1. market demand 19
二、市场的确定 ........................................................................................................ 43
2. target market20
三、市场营销计划 .................................................................................................... 45
3. marketing program 21
四、竞争者情况和市场占有额 ................................................................................... 47
第六章 生产过程 ............................................................................................................. 49 chapter vi process of production23
一、原料供应商情况 ................................................................................................. 49
1. situation of suppliers23
二、产品制造过程的描述 .......................................................................................... 52
2. description on process of manufacture 24
（一）预处理工序的制作过程 ............................................................................ 54
1) process of preliminary treatment 24
（二）钢化工序的制作过程 ............................................................................... 582) process of tempering
（三）夹层工序的制作过程 ............................................................................... 60
3) process of laminating27
第七章 财务计划 ............................................................................................................. 64 chapter vii financial program 29
一、财务管理 ........................................................................................................... 64
1. financial management 29
二、资金的来源、使用及回收期预测 ........................................................................ 64
2. estimation on source and use of fund and payoff period 29
三、财务成果预测 .................................................................................................... 65
第八章 结论 ………………………………………………………………………………………68 chapter viii conclusion 32摘要
chapter i description
这份《商业计划书》是南非旭日安全玻璃有限公司为在南非建厂而制作的一份文件。
这份“商业计划书”是对在南非投资建厂运作程序的一份指导性文件。 this business development program is a guideline document on setting up a factory in south africa.公司介绍
旭日安全玻璃有限公司位于南非东开普敦省，东伦敦市，于2006年6月19日注册。
rise safety glass co., ltd is located in east london, east cape of south africa and is registered on jun 19th, 2006.
所属行业：玻璃深加工 industrial category: further processing of glass 中国秦皇岛奔牛商贸有限公司是投资主体，在南非注册成立----旭日安全玻璃有限公司，生产安全玻璃，与南非usg公司进行商业合作共同发展。
旭日安全玻璃有限公司拥有高级技术人员与高级管理团队；具有完整精湛的生产工艺技术，与世界生产安全玻璃的行业同步发展，能够对生产实施有效控制，能够根据市场的需求进行科研开发。完善的管理体系是公司正常运营的保证。具备取得任何质量管理体系和产品质量认证的能力。（中国秦皇岛北戴河渤海安全玻璃有限公司已通过iso9001—2000质量管理体系认证、产品质量通过gb9656—2003《汽车安全玻璃》标准、取得3c产品质量认证）
公司产品的生产范围：汽车用安全玻璃、工程机械用安全玻璃、建筑用安全玻璃、照明灯具、家用电器、家具用安全玻璃、特种安全玻璃。
汽车用安全玻璃有：大型高级客车前挡风夹层安全玻璃、侧窗用弯型钢化安全玻璃、后挡风多曲面钢化安全玻璃、货车全车用安全玻璃。
auto safety glass include laminated safety glass for front wind shield of large passenger cars, curved and tempered safety glass for side windows, tempered and multi-curved-face safety glass for rear windows, safety glass for universal use of cargo vehicles and so on.
建筑用安全玻璃有：超大尺寸幕墙玻璃，包括平、弯型钢化，平、弯钢化夹层，平弯钢化中空安全玻璃。厚度在4—19mm范围内任意选择。可大批量生产门窗用安全玻璃，满足南非市场发展的需求。篇三：商业计划书模板---英文版
商业计划书模板---英文版
business plan template
business plan
123 main street
anytown, usa 10000
123-4567
[your name]
[date]
table of contents
executive summary ................................................................................................................................1
management ..........................................................................................................................................2
[product/service] description...................................................................................................................8
objectives ............................................................................................................................................10
innovation ............................................................................................................................................14
pricing .................................................................................................................................................15
specific markets ...................................................................................................................................16
growth strategy....................................................................................................................................17
market size and share..........................................................................................................................18
targeting new markets .........................................................................................................................19
location ...............................................................................................................................................20
manufacturing plan ...............................................................................................................................21
research & development......................................................................................................................22
historical financial data........................................................................................................................23
proforma financial data........................................................................................................................24
proforma balance sheet .......................................................................................................................27
cost control .........................................................................................................................................28
effects of loan or investment ................................................................................................................29
attachments .........................................................................................................................................30executive summary
[startup, growth] opportunities exist in [product/service].
the need for use of efficient distribution and financial methods in these overlooked markets.
[i/we] have several customers who are willing to place large [orders,contracts] within the next three months.
several other prospective [customers/clients] have expressed serious interest in doing business within six months.
<product>
3. expand the markets
4. increased advertising
5. lower our unit costs,
6. thereby achieving higher profits.
<service>
1. sign contracts
2. increased advertising
3. increase office staff
financial goals
sales
earnings per
share
year 1 $25,000 .01 year 2 $250,000 .12 year 3 $375,000 .14management
[name]
[title]??[experience]??sales growth from zero to $1,000,000 in five years.??led market in market share
- 30%.
[experience]??sales growth from zero to $1,000,000 in five years.??led market in market share - 30%. sales growth from zero to $1,000,000 in five years.??led market in market share - 30%.
led market in market share - 30%.
formulated advertising budgets & campaigns.
pioneered new distribution channels.
established national sales force.
established national repair & service centers.
brought new and innovative products to the market.
designed point-of-purchase materials.
[education}
university of boston
boston, ma