中职教材英语基础模块下册Unit-9-Advertising省公开课金奖全国赛课一等奖微课获奖.pptx

Unit 9 AdvertisingUnit 9 Advertising课文课文词组词组1-56-11译文译文完成句子完成句子（.1.1）1-45-8汉译英汉译英(I.2 P81)1/47 Advertising is an important way of promotion in commercial business.What is an advertisement?Advertisements are used to send commercial information about some commodities or services to the public.2/47 Advertising is an important way of promotion in commercial business.What is an advertisement?Advertisements are used to send commercial information about some commodities or services to the public.广告是商品交易中一个主要促广告是商品交易中一个主要促销伎伎俩。3/47 Advertising is an important way of promotion in commercial business.What is an advertisement?Advertisements are used to send commercial information about some commodities or services to the public.什么是广告？什么是广告？4/47 Advertising is an important way of promotion in commercial business.What is an advertisement?Advertisements are used to send commercial information about some commodities or services to the public.广广告告被被用用来来向向公公众众传递一一些些产品品和和服服务信息。信息。5/47 If a fashion show is to be held on Saturday,and you paint a sign saying“Fashion Show coming to the Exhibition Center on Saturday”,that is an advertisement.If you put the sign on the back of an elephant and walk it into town,that means you are doing an advertising promotion.6/47 If a fashion show is to be held on Saturday,and you paint a sign saying“Fashion Show coming to the Exhibition Center on Saturday”,that is an advertisement.If you put the sign on the back of an elephant and walk it into town,that means you are doing an advertising promotion.假如在周六要举行一场时装秀假如在周六要举行一场时装秀7/47 If a fashion show is to be held on Saturday,and you paint a sign saying“Fashion Show coming to the Exhibition Center on Saturday”,that is an advertisement.If you put the sign on the back of an elephant and walk it into town,that means you are doing an advertising promotion.而而你你画画了了一一个个写写有有“周周六六将将在在展展览览中中心上演一场时装秀心上演一场时装秀”牌子，牌子，8/47 If a fashion show is to be held on Saturday,and you paint a sign saying“Fashion Show coming to the Exhibition Center on Saturday”,that is an advertisement.If you put the sign on the back of an elephant and walk it into town,that means you are doing an advertising promotion.那就是一个广告。那就是一个广告。9/47 If a fashion show is to be held on Saturday,and you paint a sign saying“Fashion Show coming to the Exhibition Center on Saturday”,that is an advertisement.If you put the sign on the back of an elephant and walk it into town,that means you are doing an advertising promotion.假如你把这个牌子放在一头大象背上，假如你把这个牌子放在一头大象背上，10/47 If a fashion show is to be held on Saturday,and you paint a sign saying“Fashion Show coming to the Exhibition Center on Saturday”,that is an advertisement.If you put the sign on the back of an elephant and walk it into town,that means you are doing an advertising promotion.牵着它进城，牵着它进城，11/47 If a fashion show is to be held on Saturday,and you paint a sign saying“Fashion Show coming to the Exhibition Center on Saturday”,that is an advertisement.If you put the sign on the back of an elephant and walk it into town,that means you are doing an advertising promotion.那就意味着你在进行广告促销。那就意味着你在进行广告促销。12/47 Advertising is bringing products or services to the attention of potential and current customers by means of sending brochures,flyers or mails,showing posters or newspaper ads,making radio,TV or the Internet commercials and so on.13/47 Advertising is bringing products or services to the attention of potential and current customers by means of sending brochures,flyers or mails,showing posters or newspaper ads,making radio,TV or the Internet commercials and so on.经经过过发发送送宣宣传传册册、传传单单或或信信函函广广告告，展展示示广广告告牌牌、报报纸纸广广告告，做做收收音音机机、电电视视或或互互联联网网商商业业广广告告等等路路径径，使使一一些些产产品品或或服服务务引引发发潜潜在在以以及及现有客户注意。现有客户注意。14/47 Brochures can contain a great deal of information if designed well.Mails can be sent directly to selected customers.Most adults read newspapers,so putting ads in newspapers is a common way of advertising.15/47 Brochures can contain a great deal of information if designed well.Mails can be sent directly to selected customers.Most adults read newspapers,so putting ads in newspapers is a common way of advertising.假假如如设设计计得得好好话话，宣宣传传册册可可包包含含大大量量信息。信息。16/47 Brochures can contain a great deal of information if designed well.Mails can be sent directly to selected customers.Most adults read newspapers,so putting ads in newspapers is a common way of advertising.邮邮寄寄广广告告能能够够直直接接寄寄到到经经过过选选择择客客人人手里。手里。17/47 Brochures can contain a great deal of information if designed well.Mails can be sent directly to selected customers.Most adults read newspapers,so putting ads in newspapers is a common way of advertising.大多数成年人都读报纸，大多数成年人都读报纸，18/47 Brochures can contain a great deal of information if designed well.Mails can be sent directly to selected customers.Most adults read newspapers,so putting ads in newspapers is a common way of advertising.所所以以报报纸纸上上登登载载广广告告是是一一个个常常见见广广告告路径。路径。19/47 Posters can be very powerful in places where the customers notice them.Interesting colorful ones will appear new to passers-by.20/47 Posters can be very powerful in places where the customers notice them.Interesting colorful ones will appear new to passers-by.在在用用户户看看到到地地方方，招招贴贴广广告告作作用用是是有力度。有力度。21/47 Posters can be very powerful in places where the customers notice them.Interesting colorful ones will appear new to passers-by.多彩有趣招贴画会使路人耳目一新。多彩有趣招贴画会使路人耳目一新。22/47A major advantage of radio announcements is that they are usually cheaper than television ads,and many people still listen to the radio,for example,when they are in taxies or in their own cars.23/47A major advantage of radio announcements is that they are usually cheaper than television ads,and many people still listen to the radio,for example,when they are in taxies or in their own cars.收收音音机机里里广广告告主主要要优优点点是是它它们们比比电电视视广广告廉价，告廉价，24/47A major advantage of radio announcements is that they are usually cheaper than television ads,and many people still listen to the radio,for example,when they are in taxies or in their own cars.很多人依然听收音机广播，很多人依然听收音机广播，25/47A major advantage of radio announcements is that they are usually cheaper than television ads,and many people still listen to the radio,for example,when they are in taxies or in their own cars.比如当他们在出租车上或者在开车时候比如当他们在出租车上或者在开车时候26/47 TV commercials are usually very expensive.But it is said that ads on TV have a very good effect because TV is becoming more and more popular.27/47 TV commercials are usually very expensive.But it is said that ads on TV have a very good effect because TV is becoming more and more popular.电视广告通常很广告通常很贵，28/47 TV commercials are usually very expensive.But it is said that ads on TV have a very good effect because TV is becoming more and more popular.不不过听听说电视广告效果很好，广告效果很好，29/47 TV commercials are usually very expensive.But it is said that ads on TV have a very good effect because TV is becoming more and more popular.因因为电视变得越来越流行。得越来越流行。30/47Ads can more or less make consumers change their attitudes toward some products or services.Advertising plays an important role in the commercial business.31/47Ads can more or less make consumers change their attitudes toward some products or services.Advertising plays an important role in the commercial business.广广告告或或多多或或少少能能改改变用用户对一一些些产品品和服和服务态度。度。32/47Ads can more or less make consumers change their attitudes toward some products or services.Advertising plays an important role in the commercial business.广告在商广告在商业中起着很重作用。中起着很重作用。33/47 However,it is known that some ads give false information to mislead consumers.Some famous persons sometimes appear in ads to tell how wonderful a product is.34/47 However,it is known that some ads give false information to mislead consumers.Some famous persons sometimes appear in ads to tell how wonderful a product is.然然而而，众众所所周周知知，一一些些广广告告也也会会传递虚假信息来虚假信息来误导消消费者。者。35/47 However,it is known that some ads give false information to mislead consumers.Some famous persons sometimes appear in ads to tell how wonderful a product is.一一些些名名人人会会出出现在在广广告告里里，说某某产品品是怎是怎样地好，地好，36/47They help to make us believe that if we buy their products,we will be happier,healthier,more attractive,more popular,more successful,etc.37/47They help to make us believe that if we buy their products,we will be happier,healthier,more attractive,more popular,more successful,etc.他他们们帮帮助助（商商家家）使使我我们们相相信信，假假如如买了他们产品，买了他们产品，38/47They help to make us believe that if we buy their products,we will be happier,healthier,more attractive,more popular,more successful,etc.我我们们就就会会更更高高兴兴，更更健健康康，更更吸吸引引人人，更知名，或者更成功等等。更知名，或者更成功等等。39/47In fact,what they want is just to make us pay more money.So,it is necessary that we make sure what is real and what is false in the ads.40/47In fact,what they want is just to make us pay more money.So,it is necessary that we make sure what is real and what is false in the ads.实实际际上上，他他们们只只不不过过是是想想让让我我们们付付更多钱。更多钱。41/47In fact,what they want is just to make us pay more money.So,it is necessary that we make sure what is real and what is false in the ads.所所以以，确确认认广广告告中中什什么么是是真真，什什么么是是假就十分必要了。假就十分必要了。42/47useful expressions:1.be used to do2.the public3.fashion show4.walk sb walk 动物动物5.bringto the attention of被用来被用来公众，大众公众，大众时装演出，时装秀时装演出，时装秀率领某人走率领某人走赶着，牵着赶着，牵着使使引发引发注意注意43/476.by means of7.a great deal of8.more or less9.play an important role 10.it is known that11.make sure借助于，经过借助于，经过大量大量或多或少或多或少起主要作用起主要作用众所周知众所周知确认，确保确认，确保44/47I.Language Study(P81 1.)1)This museum will be open to the _ next week.2)Reading practice has a very good_ on our English study.3)The doors in this building will_ white.4)This pop star _ on television every Sunday.publiceffectbe paintedappears45/475)_ you are,you must do your best.6)She_ a white silk skirt for the party.7)We should pay more _to the new words in the textbook.8)The new classroom building which _ by a young engineer is the highest building on the campus.Whereverselectedattentionwas designed 46/472.(P 81)）或多或少）或多或少）起主要作用）起主要作用）借助于）借助于）大量）大量）实际上）实际上）确认，确保）确认，确保more or lessplay an important roleby means ofa great deal ofIn factmake sure47/47