世纪商务英语——外贸函电unit2.pptx

LOGO Basic Knowledge Concerned Letter-writing Guide Other Commonly Used Expressions and Sentences Sample Letters Practical Training Part One Part Two Part Three Part Four Part FiveContentsContentsLOGOPart OnePart One It is fairly true to say no customer,no business.To establish business relations with prospective dealers is one of the important undertakings either for a newly established firm or an old one that wishes to enlarge its business scope and turnover.Establishing business relations is the first step in transaction in foreign trade.If a new firm,or rather a certain corporation of ours,wishes to open up a market to sell something to or buy something from firms in foreign countries,the persons in charge must first of all find out whom they are going to deal with.We should not only do everything possible to consolidate old customers but also seek new ones to enlarge our business.1.The Significance of Establishing Business RelationsLOGOPart OnePart One Usually,you can secure all the necessary information about a new customer with the help of the following channels:2.The Main Channels and Methods for Establishing Business Relations(1)banks;periodicals;advertisements in newspapers,magazines or on TV;the introduction from your business connections;the market investigations;the commercial counselors offices;the industrial chambers;the chambers of commerce both at home and abroad;inquiries received from the merchants abroad;self-introduction by merchants themselves.LOGOPart OnePart Onehttp:/ Sometimes,a kind of middleman is necessary to bring two companies together.Having obtained the desired names and addresses of the firms from any of the above sources,you may start contacting the prospective customers.The main methods include:2.The Main Channels and Methods for Establishing Business Relations(2)communication in writing;attendance at the export commodities fairs;contact at the exhibitions held at home or abroad;mutual visits by trade delegations and groups.Of all the above methods,the first one is widely used in business activities.LOGOPart OnePart One Generally speaking,the contents of a letter requesting a business relationship include telling the prospective customers how and where their names and addresses are known,self-introducing,indicating your desire to enter into business relations,or sometimes making general inquiries and expressing your expectation for cooperation or early reply,etc.While for letters in reply to the letters requesting for business relations,the contents may include expressing your thanks for the incoming letter,expressing your agreement/desire/wish to establish business relations with the addressor and indicating the action you are going to take.3.The Main Contents of a Letter for Establishing Business Relations LOGOPart OnePart One To ensure smooth and successful transactions,it is also essential to make credit inquiries before you correspond with a new customer so as to avoid business risk.Usually,credit investigations include capital/financial condition,capacity/business activity,character and honesty integrity.The information thus obtained must be kept strictly confidential and usually marked with“confidential”or“strict private and confidential”,for it might otherwise get yourself and your informer involved in serious trouble.4.About Credit Inquiries/InvestigationsLOGOPart TwoPart TwoSteps/ContentsTypical ExpressionsFor letters requesting for the establishment of business relations1.Telling the prospective customers how and where their names and addresses are knownYour company has been kindly introduced to us by.贵公司由介绍给我们We have learned from.that.我们通过得知On the recommendation of.,we have learned that.通过的推荐,我们得知Through the courtesy of.,we are given to understand that.承蒙我们得知We were very pleased to obtain your name from.很高兴从处获得贵公司的名称LOGOPart TwoPart TwoSteps/ContentsTypical Expressionswe are delighted to learn that.我们很高兴得知We have your name and address from.我们从得知贵公司的名称和地址2.Self-introducingWe write to introduce ourselves to you as a.作为,特来函自我介绍Our lines are mainly.我们主要从事.fall within the scope of our business activities.属于我们的经营范围We are mainly dealing in.我们主要从事We have been engaged for many years in the line of.我们已经从事多年LOGOPart TwoPart TwoSteps/ContentsTypical Expressions2.Self-introducingAs you may know,we supply.如贵公司所了解,我们可供应We would like to take this opportunity to introduce ourselves as.我们借此机会自我介绍,我们是We would like to take the liberty of introducing ourselves to you with a view to.我们冒昧自荐,希望Our corporation is established for the purpose of.本公司是以为宗旨而建立的Our corporation is specialized in.本公司专营We handle various kinds of.本公司经营各种LOGOPart TwoPart TwoSteps/ContentsTypical Expressions3.Indicating your purpose and desireWe are willing to.我方愿意We express our desire to.我们想表达的意愿We are now writing you for.我们特致函We are desirous of.我方很希望With a view to.,we.本着的意愿,我方We are interested in.我方有兴趣We need a regular supply of.我方定期需要We are in a position to supply.我方可供应We would be glad to.我们将乐于LOGOPart TwoPart TwoSteps/ContentsTypical Expressions3.Indicating your purpose and desireWe now avail ourselves of this opportunity to.我们借此机会If you need.,please(dont hesitate to)let us know.如果你们需要,请(毫不犹豫)地告知我们Should there be anything else we can do for you,please let us know.如果我们还能为你们做些其他事情,请告知Should you require.please dont hesitate to contact us.如果你们需要,请毫不犹豫地和我们联系4.Expressing your expectationWe look forward to receiving./hearing from you soon/in the near future.希望尽快收到LOGOPart TwoPart TwoSteps/ContentsTypical Expressions4.Expressing your expectationYour early reply is appreciated./Any early reply would be highly appreciated.非常感谢你们的早日答复We are anticipating your answer./We await hearing from you.盼复Any further information you can provide will be appreciated.对你们提供的进一步信息,我们将非常感谢We hope this will be a good start for.希望这是的良好开端We would appreciate it/be grateful if you would.如果贵公司我们将不胜感激We would sincerely appreciate it if you.如果你们能,我们将衷心感谢LOGOPart TwoPart TwoSteps/ContentsTypical ExpressionsFor letters in reply to the letters requesting for the establishment of business relations1.Expressing your thanks for the incoming letter or stating your letter-replying purposeThank you for your letter of.感谢贵方的来函Thank you for your interest in.感谢贵方对的兴趣We have received with thanks.已收悉,谢谢!Your letter of.has been well received with thanks.贵方的信已收悉,谢谢!Your letter expressing.has been received with thanks.贵方关于的信已收悉,谢谢!We are thankful for your letter about/of.谢谢你们关于的来信In reply/response to your letter of.,we.作为对你们来信的答复,我们LOGOPart TwoPart TwoSteps/ContentsTypical Expressions2.Expressing your agreement/desire/wishYour wish of.coincides with ours.你们的愿望与我们的不谋而合This is also our desire.这也是我们的愿望We shall be very glad to.我们将很高兴Your suggestion of.was really a good thinking.你们的建议确实是一个好主意3.Indicating the action you are going to takeWe are sending you.我们将给贵方寄去We shall be glad to have your.我们将很高兴得到贵方的As requested,we are airmailing to you.按要求,我们特此给您寄去Enclosed is/are our./We enclose our.随函附寄LOGOPart ThreePart ThreeExpressions (1)1.establish business relations,enter into business relations,establish business connections,enter into business connections 建立业务关系2.engage in.,handle.,deal in.从事经营3.specialize in.,专营4.business line 业务范围5.business contacts 业务联系6.please contact us/sb.请与我们/某人联系7.let us/sb.know 请告知我们/某人 8.Please(dont hesitate to)let us know/inform us.务请告知9.We would appreciate it/be grateful if you would.如蒙我们将不胜感激10.The enclosed is/are our./We enclose our.随函附寄LOGOPart ThreePart ThreeExpressions (2)11.Enclosed please find our.随函附上,请查收12.for your information/reference(only)(仅)供参考13.concerning,about,regarding,with regard to.,as to.关于14.at your end,in your place/area/district 在你处/地15.in the meantime,at the same time,meanwhile,in the meanwhile 与此同时16.according to,in compliance with,in accordance with,in conformity with 按照17.conclude/close the business/transaction/deal 达成交易18.do business with,deal with,trade with 与做生意19.be connected with.与有联系20.do sth.upon your request 应你们的要求做LOGOPart ThreePart ThreeTypical Sentences (1)1.We are one of the leading importers of ceramic products in America.Wed like to establish business relationship with your corporation.2.We are a state-operated corporation,handling the export of animal by products and we are willing to enter into business relations with your firm.3.This is to introduce the Pacific Corporation as an exporter of light industrial products having business relations with more than 80 countries in the world.4.We are exporters of fresh water pearls having years experience in this particular line of business.5.We are active in developing commercial relations with trade and financial circles of/from various countries and districts.6.We foresee a bright prospect for your products in our market.LOGOPart ThreePart ThreeTypical Sentences (2)7.Should you be interested in any of our products,please let us know.8.Should you require any further information/details/particulars,please dont hesitate to let us know.9.Since we specialize in the export of Chinese food products,we wish to express our desire to trade with you in this line.10.As the items fall within the scope of our business activities,we shall be pleased to enter into direct business relations with you.11.We are convinced that our joint business efforts can be developed to our mutual benefit.12.We appreciate your cooperation in this transaction.13.As requested,we are airmailing to you,under separate cover,a sample each of Article Numbers 1025 and 1026 for your reference.LOGOPart ThreePart ThreeTypical Sentences (3)14.We are one of the largest food trading companies in Japan,and have offices or representatives in all major cities and towns in Japan.15.Your letter of November 21,2007,addressed to our sister corporation in Shanghai has been transferred to us for attention.16.Our mutual understanding and cooperation could result in future business.17.We are striving to expand economic cooperation and exchange of technology with foreign countries.We utilize common and reasonable international practices in a flexible way.18.A booklet including a general introduction,the scope of business and other topics is enclosed for your reference.19.If you are interested in establishing business relations with us in this line,please let us know your specific requirements.Well be pleased to forward samples,catalogues as well as detailed information.20.We assure you that we will give our best attention to any inquiries from you.LOGOPart FourPart FourSample 1Request for the Establishment of Business RelationsDear Sirs,From the e-mail that was received from our Toronto office,we know that your firm1 is of good standing and reliability in Toronto.We understand that you are particularly interested in the export of various papers to China.By this letter,we are contacting you with interest to2 enter into business relationship with your company.We hope that we may receive your catalog3 soon as well as other printed materials for reference.In recent years,we have done business with the largest and most prominent firmsin your area4.As is well known5 to you,the possibilities of importing the foreign products6 are very great here.We are confident that7 we will be able to give you large orders if the delivery,price and quality meet our requirements.We look forward to establishing good business relationship with you soon.Yours faithfully,LOGOPart FourPart FourSample 2Reply to the Letter of Sample 1Dear Sirs,With reference to1 your letter of September 8,2007,we are glad to learn that you wish to enter into a business relationship with this corporation in the line2 of various papers.In compliance with your request,we are sending you by air a catalogue together with a range of pamphlets for your reference.If any of the items listed in the catalogue meet your interest,please let us have your specific inquiry,and our quotation will be forwarded3 without delay 4.Prior to the conclusion of the first transaction between us,we require the name of your bank for credit investigation.Yours sincerely,LOGOPart FourPart FourSample 3A Letter from an Importer to an ExporterDear Sirs,Through the courtesy of1 Mr.Freemen,we are given to understand that2 you are one of the leading3 exporters of Chinese light industrial products in your area.We are now writing you for the establishment of business relationship.We are very well connected with all the major dealers of light industrial products in this area.We are confident that we can sell large quantities of Chinese goods if we receive your offers at competitive prices4.Please submit to us all necessary information regarding your products for export.Yours sincerely,LOGOPart FourPart FourSample 4Reply to the Letter of Sample 3Dear Sirs,We acknowledge with thanks the receipt of1 your letter of September 10,2007,informing us of your interest in our product.We look forward to establishing positive business relationship with your corporation.We are a state-owned corporation2 specializing in the export of Chinese light industrial products.We are convinced that3 our joint business efforts will be to our mutual benefit.As requested,a booklet including a general introduction,the scope of business and other topics is enclosed for your reference.Should you require any further information,please dont hesitate to4 let us know.Yours faithfully,LOGOPart FourPart FourSample 5 (1)A Letter Asking to Make a Credit Inquiry from a BankChina National Import&Export CorporationGuangzhou,ChinaAddress:Tel:.Fax:.Oct.10,2007Information Service Dept.Bank of ChinaGuangzhouDear Sirs,Credit InformationThe under-mentioned firm,of Accra,Ghana,has lately approached us,proposing to sell our Electric and Electronic Products in the Republic of Ghana as our sub-agents:LOGOPart FourPart FourSample 5 (2)West African Import/Export Co.P.O.Box 242,AccraGHANAWe would therefore highly appreciate it if you would let us have information about the financial and business standing1 of the above firm.Any information that you may give would be confidential2 and would be very appreciated.Yours faithfully,China National Import&Export Corp.ManagerLOGOPart FivePart Five1.Put the following English into Chinese.(1)Beginning Training商务参赞办公室(1)Commercial Counselors Office(2)Industrial Chambers行会(3)Chambers of Commerce商会(4)business line业务范围LOGOPart FivePart Five1.Put the following English into Chinese.(2)本着做的意愿；以为目的(5)with a view to(doing)sth.(6)business contacts业务联系(7)the enclosed catalogue/(latest)price list/quotation所附目录/(最新)价格单/报价(8)Please(dont hesitate to)let us know/inform us.务请告知。(9)a(wide/full)range of一(全)系列LOGOPart FivePart Five1.Put the following English into Chinese.(3)我们期待收到贵方即时的好消息。(10)We look forward to your favorable and prompt reply.(11)We are a state-operated corporation,handling the export of animal by products and we are willing to enter into business relations with your firm.我们是国营公司，经营土畜产品出口业务。我们愿与贵公司建立业务关系。(12)As the items fall within the scope of our business activities,we shall be pleased to enter into direct business relatio