M4U1Project.pptx
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1、ProjectAmercialadsPSAseducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfareadvertiseproductsorserviceAn ad campaign?Atthesametime,theyencouragethosewhoeasilygiveuplife,andencouragethemtoliveon.lovelifeaimstocareforvulnerablegroupsofchildren.Whenever,donotgiveup,cherishlife.1.What
2、isanadcampaign?Anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience.2.Whatmediacanyouemployinanadcampaign?Wecanemploydifferentkindsofmedia,includingposters,newspapers,magazines,radioandtelevision.NewspaperstelevisionpostersInternetNowadays,peopleallovertheworl
3、duseadstopromotepublicwelfare.Haveyoueverthoughtofstartinganadcampaignaboutsocialconcerns?Ifyouwanttobuildanadcampaignsomeday,whatquestionsshouldyoufirstconsider?1).Whoistheaudienceforyouradcampaign?2).Whatdoyouwantyouradcampaigntosay?3).Howdoyoureachyouraudience?Para1:Ifwewanttostartasuccessfuladca
4、mpaign,whatmustwedo?Whatotherimportantthingsthatweshouldfigureout?DetailedreadingWemusthaveaclearaimandanaudienceinmind.Weshouldfigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo.lWhoistheaudienceforyouradcampaign?Whatdoweneedtodotodetermineouraudience?Weneedtodoalittlerese
5、archandanalysisinadvance.lWhatdoyouwantyouradcampaigntosay?Importantthingyouneedtodointhisstep:AlwaystrytoappealtotheaudienceHow?GatherinformationfromtheresearchlHowdoyoureachyouraudience?Aim/goalGetyourmessageacrossHowtodecidetheapproachthatweuseItdependsmainlyonyourtargetaudience.Tobuildanadc_Step
6、One*haveaclearg_andt_audienceinmind;*doalittler_andyoucanc_rightm_fortherightpeople.StepTwo*gatheri_fromyourresearch;*itisimportanttoalwaystrytoa_tothewaytheaudiencewillr_.StepThree*employdifferentm_togetyourmessagea_*decidewhata_youwanttousetor_youraudience.ampaignoalargetesearchreateessagenformati
7、onppealeactediacrosspproacheachLanguagePointsUseful phrases in passage 1haveinmindfigureoutgetsbtodosthdoalittleresearchandanalysisinadvanceappealtosb/sthreactinacertainwaybeconcernedwith/aboutgetsthacrossputtogetheranadcampaigndependmainlyon1.记住记住(L4)2.弄清楚,弄懂弄清楚,弄懂(L4)3.让某人做某事让某人做某事(L5)4.提前做点研究和分析提
8、前做点研究和分析(L11)5.吸引,引起兴趣吸引,引起兴趣(L18)6.作出预期的反应(作出预期的反应(L22)7.对对关注关注/感兴趣的感兴趣的(L22)8.把把表达清楚表达清楚(L26)9.组织一场广告宣传活动组织一场广告宣传活动10.主要取决于,依赖于主要取决于,依赖于(L28)1.Unlikeasingleadvertisement,anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience.有别于一则具体的广告,广告宣传活动是一个有组织的广告计划,用各种不同的
9、广告形式以吸引特定的目标受众。prep./adj.不像,不同于,与有别她不像她妈妈;她很高,而她妈妈很矮。她不像她妈妈;她很高,而她妈妈很矮。Sheisunlikehermother;sheistallwhilehermotherisveryshort.作为一对双胞胎作为一对双胞胎,他们完全不象。他们完全不象。Astwins,theyarecompletelyunlike.Unlike prep./adj.不像,不同于,与有别Unlikeasingleadvertisement,anadcampaignisaplannedprogrammeofadvertisementsusingvariou
10、skindsofadstoreachacertainaudience.1)Thegirlwhoisstandingthereisaclassmateofmine.Thegirl_thereisaclassmateofmine.2)Thebuildingwhichwascompletedlastyearisourlibrary.Thebuilding_lastyearwasourlibrary.standingstandingcompleted completed.reachacertainaudience(line2)Heisliabletobereachedbyflattery.他容易被谄媚
11、奉承所打动。他容易被谄媚奉承所打动。Herabilitytoreachalargeaudienceistheresultofhardworkandprofessionaldedication.她之所以能赢得大批观众,是刻苦工作和一心她之所以能赢得大批观众,是刻苦工作和一心钻研业务的结果。钻研业务的结果。2.It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do.getsb.todosth.让某人做某事让某人做某事我将让我的
12、叔叔帮我解决这个问题。我将让我的叔叔帮我解决这个问题。Iwill_mesolvetheproblem.get my uncle to helpget my uncle to helpgetsbtodosth.让某人做某事让某人做某事Iwillgetmyteachertohelpcheckthespellingforme.getsb/sthdoing使使-不停地做某事不停地做某事Canyougetthatoldcargoingagain?getsthdone使某事发生,使完成某事使某事发生,使完成某事Illnevergetallthisworkfinished.3.Inordertodeterm
13、ineyouraudience,youwillneedtodoalittleresearchandanalysisinadvance.determinev.确定,决定确定,决定determinedadj.有决心的,意志坚定有决心的,意志坚定的的determinationn.决心决心determinetodo=bedeterminedtodo=makeuponesmindtodo决心做某事决心做某事determinethat=bedeterminedthatThesizeofyourfeetdeterminesthesizeofyourshoes.Hedeterminednottogofarth
14、atnight.Wearedeterminednottoadopthissuggestion.1)Johnwasdismissedlastweekbecauseofhis_attitudetowardshisjob.A.informalB.casualC.determinedD.earnest2)The_youngmanleftthecompany,_nevertocomeback.A.determined;determinedB.determining;determiningC.determined;beingdeterminedD.determining;havingdetermined时
15、态时态从句动词形式从句动词形式主句动词形式主句动词形式与与现在现在事实相反事实相反didwould/could/should/mightdo与与将来将来事实相反事实相反1.did2.weretodo3.shoulddowould/could/should/mightdo与与过去过去事实相反事实相反haddonewould/could/should/mighthavedo1.如果我是一只小鸟,我就可以在天空飞翔。如果我是一只小鸟,我就可以在天空飞翔。IfIwereabird,Icouldflyinthesky.2.如果他被录取了,他会告诉我的。如果他被录取了,他会告诉我的。Ifheshouldb
16、eadmitted,hewouldtellme.3.如果你听我的,你就不会在考试中不及格了。如果你听我的,你就不会在考试中不及格了。Ifyouhadtakenmyadvice,youwouldnthavefailedintheexam.如果不是因为那时英国人害怕入侵,隧道早已如果不是因为那时英国人害怕入侵,隧道早已建成了。建成了。If,atthattime,theBritishhadnotfearedinvasion,itwouldhavebeencompleted.4.Afteryouhavedecidedwhoyouraudienceis,itistimetodecidewhatyouwa
17、nttheaudiencetoknoworthinkabout.Itistime(forsb)todo.是该做是该做的时候了的时候了Itistimethatsb.didsth.Itistimethatsb.shoulddosth.Should不能省不能省 十二点了,我们该去食堂吃午饭了。十二点了,我们该去食堂吃午饭了。t is twelve now,so _ t is twelve now,so _v.1)有感染力有吸引力;使(某人)感兴趣 This music is too old-fashioned to appeal to people any longer.2)恳求,呼吁 The po
18、lice appealed to the people not to panic.*向某人恳求帮助 *appeal to sb.for help5.Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.1)Teaching as a career _ to many people because of the long holiday.A.attracts B.calls C.appeals D.pulls2)She is very pretty,but that kind of fa
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