跨境电子商务英语-Unit-7-讲稿教学教案.docx
《跨境电子商务英语-Unit-7-讲稿教学教案.docx》由会员分享,可在线阅读,更多相关《跨境电子商务英语-Unit-7-讲稿教学教案.docx(9页珍藏版)》请在咨信网上搜索。
1、教学单元讲稿一、复习提问与上次课作业典型问题答疑回顾第6单元跨境电商订单管理中订单处理的三个环节:售前订单询问与回 复、订单处理过程以及售后的订单跟进。讲解每个小节的课后习题,特别是讨论 题。二、教学单元名称第七单元跨境电商市场营销活动三、课程导入以跨境电商活动中常见的节假日促销为导入点,启发学生思考回顾,常见的 市场营销有哪些形式?不同的营销活动有怎样的不同的效果?线上营销和线下 营销有什么区别等开展本章节的授课。四、分析思路本章节主要涉及到跨境电商营销的三大重难点知识:一,跨境电商市场营销 策略(站内营销和站外营销);二,SEO和SEM在跨境电商中的应用与实现;三, 如何在跨境电商活动中构
2、建自己的品牌。围绕这三个知识点,层层递进,重点突 破,分析跨境电商中的营销活动。五、讲授内容Part 1 Promotion and Marketing Warming-upLearn the important holidays in the western countries, which are also sales days. Give a short introduction about these shopping holidays.(1) Valentines Day Easter (3) Mothers Day(4) Father?s Day(5) Childrens Day
3、(6) Amazon Prime Day (7) Halloween(8) Black Friday (9) Christmas(10) New Years Eve(1) Valentines Day 情人节Valentines Day, also called Saint Valentines Day, is celebrated annually on February 14. Valentines Day is recognized as a significant cultural, religious, andcraft a clear expression of. 清晰地表达fro
4、m your logo to your tagline, voice, message, and personality 从徽标到标语、语音、信息和个性experts and innovators 专家和仓ll新者 have the responsibility to tackle 有责任解决 go further走得更远/深入a reputation and brand following 声誉和品牌追随者 ReadingExercisesChoose the best answer for each of the following questions.(1)D (2)B(3)D(4)C(
5、5)BSupplementary MaterialsExercisesHow does Amazon maintain customer loyalty ?Prime: Psychologically, its possible that this aspect creates a certain sense of prestige and extra worth. Regardless, many Amazon customers think that the convenience they receive is worth the money. After all, they get f
6、ree and fast shipping for millions of products.1: Discuss with your partners and work in a group of 3 or 4, try to list what we can learn about the marketing for cross-border e-commerce from Amazon?(1) developing an extremely refined email strategy;well-designed ratings and reviews systems;(2) estab
7、lishing long-term customers relationship;modern networking mercial celebration of romance and romantic love in many regions around the world.(2) Easter复活节Easter, also called Resurrection Sunday, is a festival and holiday commemorating the resurrection of Jesus from the dead, described in the New Tes
8、tament as having occurred on the third day after his burial following his crucifixion by the Romans.(3) Mothers Day 母亲节Mothers Day is a celebration honoring the mother of the family, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on various days in m
9、any parts of the world, most commonly in the months of March or May.(4) Fathers Day 父亲节Fathers Day is a celebration honoring fathers and celebrating fatherhood, paternal bonds and the influence of fathers in society. Many countries in Europe and the Americas have adopted the U.S. date, which is the
10、third Sunday of June.(5) Childrens Day 儿童节Childrens Day is a commemorative date celebrated annually in honor of children, whose actual day varies by country. In 1925, International Childrens Day was first problem proclaimed in Geneva during the World Conference on Child Welfare, and since then is ce
11、lebrated on 1 June in most countries.(6) Amazon Prime Day亚马逊超级会员日Amazon Prime Day falls on July 15th of every year, which is the date in which it was launched online in 1995. Amazon celebrates this special day by offering special deals, and more deals than Black Friday, to its prime members.(7) Hall
12、oween 万圣节Halloween or Halloween (a contraction of Hallows5 Even or Hallows9 Evening), also known as All Halloween, All Hallows9 Eve, or All Saints Eve, is a celebration observed in several countries on 31 October, the eve of the Western Christian feast of All Hallows9 Day.(8) Black Friday黑色星期五Black
13、Friday is an informal name for the Friday following Thanksgiving Day in the United States, which is celebrated on the fourth Thursday of November. The day after Thanksgiving has been regarded as the beginning of United States9 Christmas shopping season since 1952, although the term “Black Friday“ di
14、d not become widely used until more recent decades.(9) Christmas 圣诞节Christmas is an annual festival commemorating the birth of Jesus Christ, observed primarily on December 25 as a religious and cultural celebration among billions of people around the world.(10) New Years Eve 新年前夜New Years Eve, the l
15、ast day of the year, is on 31 December. In many countries, New Years Eve is celebrated at evening social gatherings, where many people dance, eat, drink, and watch or light fireworks. ListeningListen to the sentences of marketing and promotion of CBEC, try to fill in the blanks. Pay attention to the
16、 key words and expressions.(1) Marketing is the bridge between the product and the customer. A marketer uses the four Ps-product, price, place, and promotion-to communicate with the consumer.(2) The marketer must choose which is the best form of promotion for the target audience, so he or she will d
17、evelop a marketing plan.(3) Once the plan has been developed, a budget is set for the promotional campaign.(4) Promotion is when a business decides which forms of communication it wants to use in their marketing plan.(5) Research is done that details market research, segmentation, and budget. Speaki
18、ngA and B are classmates. They are discussing about the promotional activities of platform-inside. Please try to role play the following dialogue, especially pay attention to the underlined parts. A和B是同学。他们在讨论平台内的营销活动。 请尝试以角色扮演的方式练习下面的对话,尤其注意划线的局部。教学提示:教师可先给出对话中下划线局部的释义,再组织学生进行对话练 习。sales promotions
19、 促销Sales help them convert better.销售可以帮助他们更好地转化。buy-one-get-the-second-50%-off 第二件对折“Pre-sale” section for New Arrivals 新到货商品的“预售”单元/区brick and mortar stores 实体店divides their sale section by discount将他们的销售单元/区按折扣划分expire within 24 hours. 24 小时内到期a fear of missing out (FOMO)害怕错失(机会)Countdown Cart倒计时购
20、物车free shipping, a buy-one-get-one (BOGO) free deal 免费送货,买一送一 (BOGO)交易 ReadingExercises1. Fill in the blanks to complete the translation of the following sentences.(1) virtual communitysocial networking(2) conversion ratebrand recognition, brand loyalty(3) trustworthy brandDiscuss and answer the fol
21、lowing questions.(l)What is SNS?SNS is shorten for social networking service. It is the use of Internet-based social media sites to stay connected with friends, family, colleagues, customers, or clients.(2) How many social networks sites are mentioned in the text? And what are they? Facebook, Twitte
22、r, Linkedln, YouTube, and InstagramHow can marketers use social networking to increase brand recognition and encourage brand loyalty?It makes a company more accessible to new customers and more recognizable for existing customers, social networking helps promote a brands voice and content.(3) What a
23、re the benefits of Social Networking for business?Improving conversion rates; may complement the companys offerings and encourage others to buy the products or services; establish a brand as legitimate, credible, and trustworthy, etc.(4) What are the disadvantages of Social Networking in Marketing?C
24、riticism of a brand can spread very quickly on social media. This can create a virtual headache.2. Case StudyWhat well-known social media platforms do you know? Please select any platform for detailed feature analysis, including characteristics, population, user usage, etc., and select one or two pr
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 电子商务 英语 Unit 讲稿 教学 教案
1、咨信平台为文档C2C交易模式,即用户上传的文档直接被用户下载,收益归上传人(含作者)所有;本站仅是提供信息存储空间和展示预览,仅对用户上传内容的表现方式做保护处理,对上载内容不做任何修改或编辑。所展示的作品文档包括内容和图片全部来源于网络用户和作者上传投稿,我们不确定上传用户享有完全著作权,根据《信息网络传播权保护条例》,如果侵犯了您的版权、权益或隐私,请联系我们,核实后会尽快下架及时删除,并可随时和客服了解处理情况,尊重保护知识产权我们共同努力。
2、文档的总页数、文档格式和文档大小以系统显示为准(内容中显示的页数不一定正确),网站客服只以系统显示的页数、文件格式、文档大小作为仲裁依据,平台无法对文档的真实性、完整性、权威性、准确性、专业性及其观点立场做任何保证或承诺,下载前须认真查看,确认无误后再购买,务必慎重购买;若有违法违纪将进行移交司法处理,若涉侵权平台将进行基本处罚并下架。
3、本站所有内容均由用户上传,付费前请自行鉴别,如您付费,意味着您已接受本站规则且自行承担风险,本站不进行额外附加服务,虚拟产品一经售出概不退款(未进行购买下载可退充值款),文档一经付费(服务费)、不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
4、如你看到网页展示的文档有www.zixin.com.cn水印,是因预览和防盗链等技术需要对页面进行转换压缩成图而已,我们并不对上传的文档进行任何编辑或修改,文档下载后都不会有水印标识(原文档上传前个别存留的除外),下载后原文更清晰;试题试卷类文档,如果标题没有明确说明有答案则都视为没有答案,请知晓;PPT和DOC文档可被视为“模板”,允许上传人保留章节、目录结构的情况下删减部份的内容;PDF文档不管是原文档转换或图片扫描而得,本站不作要求视为允许,下载前自行私信或留言给上传者【二***】。
5、本文档所展示的图片、画像、字体、音乐的版权可能需版权方额外授权,请谨慎使用;网站提供的党政主题相关内容(国旗、国徽、党徽--等)目的在于配合国家政策宣传,仅限个人学习分享使用,禁止用于任何广告和商用目的。
6、文档遇到问题,请及时私信或留言给本站上传会员【二***】,需本站解决可联系【 微信客服】、【 QQ客服】,若有其他问题请点击或扫码反馈【 服务填表】;文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“【 版权申诉】”(推荐),意见反馈和侵权处理邮箱:1219186828@qq.com;也可以拔打客服电话:4008-655-100;投诉/维权电话:4009-655-100。