全国快速消费品品类经营回顾.pptx

Macro Economy ParametersQuarter3 20101Copyright 2010 The Nielsen Company.Confidential and proprietary.Page 2Copyright 2010 The Nielsen Company.Confidential and proprietary.2GDP Growth vs.YA 国内生产总值对比去年同期增幅国内生产总值对比去年同期增幅 Data source:National Statistics Bureau(Quarterly Update)数据来源：国家统计局（季度更新）Page 3Copyright 2010 The Nielsen Company.Confidential and proprietary.3National Total Retail Sales of Consumer GoodsValue Growth vs.YA 社会消费品零售销售总额对比去年同期增幅社会消费品零售销售总额对比去年同期增幅 Data source:National Statistics Bureau(Monthly Update)数据来源：国家统计局（月度更新）Page 4Copyright 2010 The Nielsen Company.Confidential and proprietary.4National CPI 全国居民消费价格分类指数全国居民消费价格分类指数Data source:National Statistics Bureau(Monthly Update)数据来源：国家统计局（月度更新）Page 5Copyright 2010 The Nielsen Company.Confidential and proprietary.5China Consumer Confidence Index中国消费者信心指数中国消费者信心指数Source:Nielsen Consumer Confidence Survey(Quarterly Update)数据来源：尼尔森消费者信心调查（季度更新）Page 6Copyright 2010 The Nielsen Company.Confidential and proprietary.6China CCI,CPI,FMCG Growth Rate vs.YA中国消费者信心指数，物价指数，快速消费品增长率中国消费者信心指数，物价指数，快速消费品增长率Source:Nielsen Consumer Confidence Survey,Retail Measurement(Quarterly Update)数据来源：尼尔森消费者信心调查/零售研究（季度更新）Page 7Copyright 2010 The Nielsen Company.Confidential and proprietary.73,258,5263,106,5093,289,014Store Count(No.of Outlets)Monthly FMCG ACV(Billion RMB)-5%6%20%9%-4%9%-7%-0%15%7%22%9%10%9%11%-1%Modern Trade现代渠道现代渠道Grocery传统渠道传统渠道Others其它其它53.261.465.7Grey:08vs.07 Growth /Blue:09vs.08 Growth灰色：灰色：08年对比年对比07年增幅年增幅/蓝色：蓝色：09年对比年对比08年增幅年增幅Total City&Town Retail Market Development全国零售市场发展全国零售市场发展Page 8Copyright 2010 The Nielsen Company.Confidential and proprietary.8Modern Trade Development by Store Type全国现代渠道不同店铺类型发展全国现代渠道不同店铺类型发展88,439106,329115,41522.7 27.729.8Minimarket小型市场小型市场Supermarket超级市场超级市场Hypermarket大卖场大卖场CVS便利店便利店MT-Store Count(No.of Outlets)MT-Monthly FMCG ACV(Billion RMB)20%9%8%10%18%26%23%5%7%20%22%8%15%11%25%18%27%-2%15%4%Grey:08vs.07 Growth /Blue:09vs.08 Growth灰色：灰色：08年对比年对比07年增幅年增幅/蓝色：蓝色：09年对比年对比08年增幅年增幅Page 9Copyright 2010 The Nielsen Company.Confidential and proprietary.9Copyright 2010 The Nielsen Company.Confidential and proprietary.9Retail Index(PRS3)Cross-category Overview December 2010品品类 回回顾 2010年年12月月 Page 10Copyright 2010 The Nielsen Company.Confidential and proprietary.10China Cross Category Information56 Nielsen defined Categories 56 尼尔森定义品类尼尔森定义品类 Note:Categories in blue are Baby Products注意：蓝色标注为婴儿产品注意：蓝色标注为婴儿产品Page 11Copyright 2010 The Nielsen Company.Confidential and proprietary.11Source:Nielsen Retail Index(Monthly Update)数据来源：尼尔森零售跟踪调查（月度更新）Food,Non-Food MAT Value Growth Rate in National Total 全国全国 食品类和非食品类食品类和非食品类 MAT销售额增长率销售额增长率Page 12Copyright 2010 The Nielsen Company.Confidential and proprietary.12Food,Non-Food Quarterly Value Growth Rate in National Total 全国全国 食品类和非食品类食品类和非食品类 季度销售额增长率季度销售额增长率Page 13Copyright 2010 The Nielsen Company.Confidential and proprietary.13Food,Non-Food Monthly Value Growth Rate in National Total 全国全国 食品类和非食品类食品类和非食品类 月度销售额增长率月度销售额增长率Page 14Copyright 2010 The Nielsen Company.Confidential and proprietary.14Food,Non-Food By Super Groups MAT Val.Growth Rate in National Total 全国全国 食品类和非食品类食品类和非食品类 MAT销售额增长率销售额增长率Non-Food 非食品非食品Food 食品食品Page 15Copyright 2010 The Nielsen Company.Confidential and proprietary.15Food,Non-Food by Super Groups Quarterly Val.Growth Rate in National 全国全国 食品类和非食品类食品类和非食品类 季度销售额增长率季度销售额增长率Food 食品类食品类Non-Food 非食品类非食品类QuarterlyQuarterlyPage 16Copyright 2010 The Nielsen Company.Confidential and proprietary.16Food Super Groups Monthly Value Growth Rate in National Total 全国全国 食品类子类食品类子类 月度销售额增长率月度销售额增长率Page 17Copyright 2010 The Nielsen Company.Confidential and proprietary.17Non-Food Super Groups Monthly Value Growth Rate in National Total 全国全国 非食品类子类非食品类子类 月度销售额增长率月度销售额增长率Page 18Copyright 2010 The Nielsen Company.Confidential and proprietary.18Val.Market Size is ranked by MAT Dec 10 Data,Semi-annually Update销售额市场规模以销售额市场规模以10年年12月滚动年度数据排序，半年度更新月滚动年度数据排序，半年度更新Food MAT Val/Vol/Avg.Price Growth Rate in Nat Total全国全国 食品类食品类 MAT销售额销售额/销售量销售量/平均价格平均价格 增长率增长率Page 19Copyright 2010 The Nielsen Company.Confidential and proprietary.19Val.Market Size is ranked by MAT Dec 10 Data,Semi-annually Update销售额市场规模以销售额市场规模以10年年12月滚动年度数据排序，半年度更新月滚动年度数据排序，半年度更新Non-Food MAT Val/Vol/Avg.Price Growth Rate in Nat Total全国全国 非食品类非食品类 MAT销售额销售额/销售量销售量/平均价格平均价格 增长率增长率Page 20Copyright 2010 The Nielsen Company.Confidential and proprietary.20Food MAT Value Growth Rate 食品类食品类 MAT销售额增长率销售额增长率 Page 21Copyright 2010 The Nielsen Company.Confidential and proprietary.21Food MAT Value Growth Rate 食品类食品类 MAT销售额增长率销售额增长率 Page 22Copyright 2010 The Nielsen Company.Confidential and proprietary.22Non-Food MAT Value Growth Rate 非食品类非食品类 MAT销售额增长率销售额增长率Page 23Copyright 2010 The Nielsen Company.Confidential and proprietary.23Non-Food MAT Value Growth Rate 非食品类非食品类 MAT销售额增长率销售额增长率Page 24Copyright 2010 The Nielsen Company.Confidential and proprietary.24Baby Products MAT Value Growth Rate 婴儿产品婴儿产品 MAT销售额增长率销售额增长率Page 25Copyright 2010 The Nielsen Company.Confidential and proprietary.25December 2010 ScanTrack Hypermarket Cross-category Overview品类回顾品类回顾 2010年年12月月Copyright 2010 The Nielsen Company.Confidential and proprietary.25Page 26Copyright 2010 The Nielsen Company.Confidential and proprietary.26Available ScanTrack Hyper Service Cities(18)with 2 Yr back data for the categories on the following page 北京 Beijing杭州 Hangzhou上海 Shanghai无锡 Wuxi成都 Chengdu西安 Xian广州 Guangzhou重庆 Chongqing哈尔滨 Haerbin深圳 Shenzhen沈阳 Shenyang东莞 Dongguan大连 Dalian武汉 Wuhan济南 Jinan昆明 Kunming天津 Tianjin苏州 SuzhouPage 27Copyright 2010 The Nielsen Company.Confidential and proprietary.27ScanTrack Cross Category Information75 Nielsen defined Categories 75尼尔森定义品类尼尔森定义品类 Page 28Copyright 2010 The Nielsen Company.Confidential and proprietary.28Food,Non-Food MAT Value Growth Rate in Hypermarkets大卖场大卖场 食品类和非食品类食品类和非食品类 MAT销售额增长率销售额增长率Page 29Copyright 2010 The Nielsen Company.Confidential and proprietary.29Food,Non-Food Weekly Value Sales in Hypermarkets大卖场大卖场 食品类和非食品类食品类和非食品类 周销售额周销售额Page 30Copyright 2010 The Nielsen Company.Confidential and proprietary.30Food,Non-Food By Super Groups MAT Val.Growth Rate in Hypermarkets 大卖场大卖场 食品类和非食品类食品类和非食品类 MAT销售额增长率销售额增长率Non-Food 非食品非食品Food 食品食品Page 31Copyright 2010 The Nielsen Company.Confidential and proprietary.315Food,Non-Food Quarterly Value Growth Rate in Hypermarkets 大卖场大卖场 食品类和非食品类食品类和非食品类 季度销售额增长率季度销售额增长率Page 32Copyright 2010 The Nielsen Company.Confidential and proprietary.32Food,Non-Food by Super Groups Quarterly Val.Growth Rate in Hypermarkets 大卖场大卖场 食品类和非食品类食品类和非食品类 季度销售额增长率季度销售额增长率Food 食品类食品类Non-Food 非食品类非食品类QuarterlyPage 33Copyright 2010 The Nielsen Company.Confidential and proprietary.33Food Super Groups Weekly Value Sales Rate in Hypermarkets 大卖场大卖场 食品类子类食品类子类 周销售额周销售额Page 34Copyright 2010 The Nielsen Company.Confidential and proprietary.34Non-Food Super Groups Weekly Value in Hypermarkets大卖场大卖场 非食品类子类非食品类子类 周销售额周销售额Page 35Copyright 2010 The Nielsen Company.Confidential and proprietary.35谢谢！谢谢！Thank youCopyright 2010 The Nielsen Company.Confidential and proprietary.35