跨境电子商务英语-Unit-3-讲稿教学教案.docx
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1、教学单元讲稿一、复习提问与上次课作业典型问题答疑回顾第2单元跨境电商平台简介,帮助学生了解目前全球范围内最大的几个 电商平台的基本情况。讲解每个小节的课后习题,以点名提问的方式考查学生对 重点的把握情况。二、教学单元名称第三单元电商平台开店三、课程导入询问学生是否有开过任何形式的网店,是否有过海淘经验?以此导入点,引 导学生积极参与、思考,开店前如何去选择平台?选好平台后开店需要准备些什 么资料、有哪些具体步骤等逐步展开本章节的教学内容。四、分析思路本章节主要涉及到跨境电商开店的三大重难点知识:一,如何选择电商平台; 二,网上开店的注册程序;三,不同电商平台的优缺点。围绕这三个知识点,层 层递
2、进,重点突破,了解几大电商平台的基本信息和开店的基本步骤。五、讲授内容Part 1 Promotion and Marketing Warming-upLearn the following expressions, and write down their Chinese meanings.(1) free shipping 免运费(2) no commission无佣金,不收手续费(3) gross merchandise value营业额,商品交易总值(4) Instagram 一个照片提供软件(5) hashtag 标签(6) pickup address 发件人地址(7) varia
3、tion 选项(8) vocation mode 休假模式 ListeningListen to the sentences of marketing and promotion of CBEC, try to fill in the blanks. Pay attention to the key words and expressions.(1) After uploading photos of your product, provide information such as the name, category, price, description, variations, and
4、 shipping fee.(2) Auto-replies dont count in chat response rate. Plus, chat response gets updated twice a day.(3) Check your competitors9 pricing to have a benchmark of how your items should be priced.(4) Once you enable vacation mode, all your listed products will be disabled.(5) Overall, Amazons g
5、ross merchandise value totaled about $239 billion over the last 12 months. SpeakingA and B are classmates. They are discussing about the advantages and disadvantages of Shopee. Please try to role play the following dialogue, especially pay attention to the underlined parts. A和B是同学。他们在讨论虾皮电商平台的优缺 点。请
6、尝试以角色扮演的方式练习下面的对话,尤其注意划线的局部。教学提示:教师可先给出对话中下划线局部的释义,再组织学生进行对话练 习。It is very easy to upload items of sale via phone on Shopee.通过 在Shopee上传销售商品非常容易。no commission for new sellers during the first three months前三个月无新卖家佣金It offers simple guides regarding sellers questions.它提供有关卖家问题的简单指南。It experiences a tr
7、emendous growth.它经历了巨大的增长。Shopee hasnt put an effective mechanism to weed out bad sellers.Shopee尚未建立有效机制来淘汰不良卖家。gaining customer trust takes some effort获得客户的信任需要付出一些努力There is a fierce competition among sellers. 卖方之间存在激烈的竞争。 ReadingExercises1. Use the words in the box to complete the sentences below
8、.(1) chargebenefits(2) continueprocess(3) commissionFill in the blanks to complete the translation of the following sentences.(1) in the sense For the sake of(3) in turnin addition(4) compared toAnswer the following questions.(1) It is available in Philippines, China, Thailand, Singapore, Malaysia,
9、Indonesia, and Vietnam up to the present.(2) First of all, its unique in the sense that sellers dont pay any commissions to the platform during the first three months. In addition, sellers and buyers can enjoy free shipping, where the regulations differ by countries.(3) You need to pay a commission
10、of 1% to 4% for each sale made on Lazada.(4) Yes, Shopee earns money from paid advertising thats available among sellers on the website. In addition, theyve started to charge a transaction fee which is generally 2%.Part 2 Preparation of Registration Materials Warming-upLearn the following words and
11、expressions and write down their Chinese meanings.(1)默认地址(2)制造商直接出货(3)退货与退款(4)聊天回应率(5)搜索引擎优化(6)货到付款 ListeningListen to the following sentences and fill in the blanks.(1) Stores generally have a return aed refund policy when a company has announced a recall of its products.(2) If you can sync data be
12、tween your supplier and your store, then your drop shipping on Shopee will be almost automatic.(3) Please fill in your information and ensure your address is right. The address will be the default address for our delivery, so a wrong address will lead to delivery delay for your orders.(4) Search Eng
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