商务英语写作13.pptx

外语教学与研究出版社外语教学与研究出版社 Major kinds of application letterslApplying for a joblApplying for admission to a college/graduate school 外语教学与研究出版社外语教学与研究出版社 How to find information on job opening:lCollege and university placement offices;lEmployment agencies;lProfessional associations;lAlumni associations;lFriends and acquaintances;lTelephone directories;lNews media 外语教学与研究出版社外语教学与研究出版社 Before you start writing your application letter,you should:lidentify what skills you possess and analyze your strengths and weaknesses;lknow something about the employing company(its plans,its policies,its products and its operations);lknow how your qualifications meet the companys goals,especially the requirements of the work that the company wants done.外语教学与研究出版社外语教学与研究出版社 Why do you need a letter of application?lA letter of application can be an important tool in helping you land an interviewand ultimately,the job you seek.Although resumes and job applications highlight key skills,experience,and education,a letter of application serves other specific purposes:外语教学与研究出版社外语教学与研究出版社 Purposes a letter of application serves l A letter of application can help you get the attention of potential employers.By taking the time to develop a letter of application,you can set yourself apart from those who dont.外语教学与研究出版社外语教学与研究出版社 Purposes a letter of application serves(Cont.)lA letter of application can help demonstrate that youve done your homework.lDetail specific to the job you seek demonstrates that youve taken the time to consider the position,the company,and their needs.外语教学与研究出版社外语教学与研究出版社 Purposes a letter of application serves(Cont.)lA letter of application should show off your writing and editing skills.In this sense,a letter of application is actually part of your writing portfolio and gives potential employers a sense of you.Appropriately developed,a letter of application should demonstrate your writing and editing skills and entice potential employers to want to see more.外语教学与研究出版社外语教学与研究出版社 Purposes a letter of application serves(Cont.)lA letter of application can highlight information that is not appropriate for a resume or application.For example,your resume might say that you wrote the Manual;your letter of application can supplement this by explaining that you beat the deadline,finished the project under budget,or received a flood of positive reader feedback.外语教学与研究出版社外语教学与研究出版社 Purposes a letter of application serves(Cont.)lA letter of application should request an interview.As simple as it may sound,the letter of application is your primary tool for requesting an interview.外语教学与研究出版社外语教学与研究出版社 Application letter can:lProperly introduce you lHighlight your most relevant qualifications lExplain what your resume cant lShow that youve researched the company lDemonstrate your written communication skills lConvince the employer to grant you an interview 外语教学与研究出版社外语教学与研究出版社 Attention:lAn ideal letter of application should cover one side of paper,and certainly no more than a side and a half.l an easily legible font(Times New Roman,Arial).l laser printed version on high quality A4 paper is also essential.外语教学与研究出版社外语教学与研究出版社 Questions often asked by the employerlAn employer will probably pose the following questions:lWhy is the applicant writing to me of all people?lDo I need what he/she has to offer?lWhat makes him/her stand out?外语教学与研究出版社外语教学与研究出版社 Procedure for writing a letter of application:INDUCTIVE Order1.Begin the letter with selected words to get the readers attention and name the position for which you are applying.2.Present the information that qualifies you to do the work.3.Drive for the appropriate action in the close.外语教学与研究出版社外语教学与研究出版社 Creative and imaginative openinglIndicate that you are applying for a position.lName the position for which you are applying.lTell how you learned of the opening.外语教学与研究出版社外语教学与研究出版社 Avoid overused beginningslPlease consider my application forlThis application is for 外语教学与研究出版社外语教学与研究出版社 Ways of openinglTo use a topic that shows you have learned something about the company.lTo make a statement or ask a question that focuses attention on the readers needs that the writer seeks to fill.lIf you learn of a possibility though a company employee,you can mention his/her name in the opening sentence.外语教学与研究出版社外语教学与研究出版社 Sample opening 1 I am responding to your advertisement in the Doe Post inviting applications for a position in chemical engineering.I am currently a research chemist for Johnson Chemical Corporation,where I enjoy my work,but I would prefer participating in your research program on new plastics.外语教学与研究出版社外语教学与研究出版社 Sample opening 2 Will you please review my qualifications for work in your training program?My thorough education and related experience have prepared me for an entry-level position in the accounting department.外语教学与研究出版社外语教学与研究出版社 Sample opening 3 Last week I spoke with Jane Doe about the clinical director position at your facility.We both agreed that the job is a perfect match with my goals and qualifications.外语教学与研究出版社外语教学与研究出版社 Middle paragraphs informationYou are likely to present facts from 3 background areas:l educationl experiencel personal details 外语教学与研究出版社外语教学与研究出版社 Middle paragraphslConvince the employer that you are qualified for the job.lInterpret the facts in the resume and demonstrate that your educational preparation,work experience or special qualifications are relevant to the job.lEmphasize two or three of the most important achievements or qualities that make you special.lMention some special knowledge you have about the company or your understanding of the job requirements.外语教学与研究出版社外语教学与研究出版社 lPlease read Letter A on page 210 for sample middle paragraphs.外语教学与研究出版社外语教学与研究出版社 Closedrive for the appropriate actionlAsk for an interview,reference check or further correspondence.lGive your phone number and/or address(or e-mail address).外语教学与研究出版社外语教学与研究出版社 Sample Close 1lI am confident that my qualifications and experience will be of benefit to your organization and would appreciate the opportunity to interview with you at a convenient time.I may be reached at 0411-87654321.外语教学与研究出版社外语教学与研究出版社 Sample Close 2lThese highlights and the additional evidence reviewed in the enclosed resume present my case for a career in the accounting department.May I have an interview to continue my presentation?Please call 0411-87654321 or send an email to .I could be in your office at your convenience to talk about working for ABC.外语教学与研究出版社外语教学与研究出版社 Sample Close 3lReferences on the enclosed resume would be glad to comment on my accounting education and experience.Please call at 0411-87654321 so we can discuss the possibility of my joining the audit staff of ABC.外语教学与研究出版社外语教学与研究出版社 Letter of Application ChecklistlDoes the letter have a clear introduction,body,and conclusion?lDoes the letter contain information thats relevant to the position you seek?lDoes the introduction include a forecasting statement,and does the body follow through with the topics and organization forecasted?lDoes the letter supplement,not merely repeat,the information contained in the resume or job application from?外语教学与研究出版社外语教学与研究出版社 Letter of Application Checklist(Cont.)lDoes the letter provide specific examplesnumbers,excerpts,comments,or scenariosthat back up your statements of competency?lDoes the letter focus on how your skills/education/experience/knowledge that can benefit the company?lDoes the letter use block or modified-block style correctly?外语教学与研究出版社外语教学与研究出版社 Letter of Application Checklist(Cont.)lIs the letter limited to one page(or does it appropriately provide information specifically requested)?lIs the tone personable and professional,and not arrogant or demanding?lDoes the letter request an interview?lDoes the letter include contact information?lIs the letter signed?lDoes the letter look clean,and is it free from errors(no typos,no grammar/punctuation errors,and no formatting errors)?外语教学与研究出版社外语教学与研究出版社 Applying for admission to a college/graduate schoolMain points:lGive the full name of the college/university you are applying for.lOffer your reasons(the subject and the goal for your study there,you background information related to the application)to apply.lTell when you wish to enter.lAsk to send you a catalog and an application form.lEnd the letter with your name and address.外语教学与研究出版社外语教学与研究出版社 HomeworkWrite a letter of application for a job you would like to have.You need to:lfollow the procedures for writing an application letters;lformat your application letter in an acceptable way;lmake your application letter effective.外语教学与研究出版社外语教学与研究出版社 PracticelAssume you wish to study abroad and get a masters degree in the field of your choice.Write an application letter for admission to the university.