商业计划书方案.doc
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1、商业计划书方案【理大国际学生创新挑战赛】商业计划书编写教程(一) 2009-03-23 10:30 | (分类:默认分类) Business Plan WritingBackChapter 1 Introduction - What is a Business Plan?The fundamental role of a business plan is to generate a framework that evaluates all aspects of the economic feasibility of the business project including an expla
2、nation and analysis of the business prospects.商业计划的基础职责是创建一个框架,以能评估商业项目的经济可行性,包括解释和分析商业前景。Functions of a Business Plan:商业计划的功能 It can determine and focus your business objective. 他可以决定和集中你的商业目标 It can be used as a selling tool to acquire finance. 他可以用来作为营销工具以用来获得资金 It can reveal omissions and weakne
3、sses in the planning process. 他可以显示出你计划进程中的遗漏和不足 It can be used to solicit opinions and advices from experts about your business. 他可以用来征求专家关于您的项目的意见和建议In order to write a successful business plan, the following steps are important to notice before you start:为了写一份成功的商业计划,在你开始之前下面的步骤需要重视 Write out the
4、 primitive business concept. 写出原始的商业理念 Collect all the necessary information on the feasibility and the specifics of your business concept. 收集所有关于可行性的必要的信息以及你的具体的商业理念 Focus and perfect your concept based on the data you have collected. 基于你收集的数据,关注并完善你的商业理念 Draft the particulars of your business. 拟定出
5、您的商业项目的详情 Put your plan into a convincing form. 将您的计划以一个有说服力的形式展现出来The course starting from the next chapter will help you create a business plan, which is divided into seven key elements through chapter two to chapter eight, including descriptions, guidelines for creation and tips for avoiding comm
6、on mistakes, together with a business plan sample and financial statements formats in the appendices.本教程从下一章节开始帮您创建一个商业计划,它被分为7个重要部分,从第二章到第八章,包括描述、准则建立和常见错误避免提示、连同包含一份商业计划样本和财务报表格式的附录。【理大国际学生创新挑战赛】商业计划书编写教程(二) 2009-03-23 12:46 | (分类:默认分类) Business Plan WritingBackChapter 2 Introductory Elements第二章 介
7、绍性内容 The very first part of your business plan includes the introductory elements, which is the cover page, executive summary, and table of contents. It creates the first impression of the whole investment project to your readers. In such case, the introductory elements, especially the executive sum
8、mary, decide whether your readers will read the rest of your plan or not. Furthermore, the table of contents indicates how well you have organized the entire plan. Therefore, all of your introductory elements must be of good quality both in appearance and substance.您的商业计划的第一部分应该包括介绍性的内容,比如封面、执行总结(内容
9、提要)以及目录。他会给你的读者关于整个投资项目的第一印象。可以这么说,介绍性内容尤其是执行总结,决定了读者是否会继续阅读你的商业计划的余下内容。此外,目录还暗示出你是如何组织整个计划的。因此,计划书的介绍性元素在外观和内容上都要拥有很高的质量。A) Cover Page 封面 The cover page should be a simple page that contains the project name and the presenting teams name. Also include the words Business Plan as the heading of the p
10、age.封面应当是一个包括项目名称和团队名称简单页面,当然你也可以把“商业计划”的字眼作为封面页面的标题。B) Executive Summary 执行总结 The executive summary is an introduction to your project. It is the part within the business plan that most readers will go through first. Investors will read the executive summary first to get a snapshot of your project
11、and to evaluate your professionalism and the feasibility of your business.执行总结是对于您们项目的一个介绍。这是商业计划中大多数读者将首先阅读的一部分。投资者往往通过执行总结对您的项目留下第一印象,并且对项目的可行性和团队的专业性进行评估。As the executive summary is the most important part in your business plan, prepare it when you have finished the whole plan. When you write on
12、other sections of your plan, extract few sentences for insertion in your executive summary. This work will remind you to include the essence of these sections. The executive summary should be kept in brief, to the point and interesting, and should consist of the followings in brief:由于执行总结是计划书中最重要的一部
13、分,你可以在完成整个计划之后再来书写这一部分。当你书写其他章节时,你从中可以摘录几句到你的执行终结中去。这项工作将帮助你记住每个章节的概要。执行终结应该简洁、突出重点、有趣、而且包括后续章节的概要。 A description of your company, including your products or services 对你们公司的描述,包括贵公司的产品和服务 Your mission statement 你们的任务说明 Your businesss management team 你们的管理团队 The market and your prospect customers 市场和
14、你们的期望客户 Marketing and sales strategy 市场和销售战略 Financial projections 财务预测 The executive summary will end with a summary statement, usually a persuasive sentence, which are designed to convince the readers that your business is a winner.执行总结最好以一句总结结尾,通常是一句有说服力的语句,用来说服读者相信您的项目将成功。It is extremely importa
15、nt to know that the executive summary is the first thing all readers will examine. If your executive summary is written badly, then it will be the last thing that people will read and ignore the rest of your whole plan.你必须明确一点,执行总结将是读者审阅计划书的第一部分。如果执行总结写的很烂,那么最后的事将是人们会看,但忘记整个计划的余下部分。C) Table of Conte
16、nts 目录 The purpose of the table of contents is to provide readers a quick and easy way to find particular sections of the plan. All pages of your business plan should be numbered and the table of contents should include page numbers. After you have assembled your plan and numbered your pages, go bac
17、k to the table of contents and insert the page numbers. Make sure you have created headings for all major sections and subsections.目录是为了为读者阅读计划书各个章节提供一个快速简便的途径。整本计划书每一页都应当有页码,而且目录也应该标出章节的页码。当你完成计划书编写和页码的编制,你可以回到目录并把页码添加进去。确保所有章节、小节的标题都列在目录中。【理大国际学生创新挑战赛】商业计划书编写教程(三) 2009-03-23 12:47 | (分类:默认分类) Busi
18、ness Plan WritingBack Chapter 3 Business Description 项目介绍 Your business plan must be able to project a clear picture of what your business is about. The business description is your corporate vision that includes: what industry you are in, what products or services you can offer, what is your positi
19、on within the market, and at what price range are you going to sell your products or services.您的商业计划应该让别人清晰的看到你们的业务是什么。业务描述是你们的企业愿景,其中包括:你们处于哪个行业,你们的产品/服务是什么,你们处于市场中是一个什么样的地位,以及你们的产品/服务打算卖多少钱。 A) Industry Overview 行业综述 This section is a brief overview of the industry you will be setting up your busi
20、ness in. To impress readers, you will need to demonstrate that you are in a hot industry with a good prospect.这一部分是对业务所处的行业的一个概述。为了给读者留下印象,您需要证明您处在一个前景看好的火热行业中。The following points will help you gather information on describing the industry circumstances:下面的要点将帮助你收集关于描述行业环境的信息 What is the size of yo
21、ur industry? 行业的规模有多大 Who are the leaders in this industry? 谁是这个行业的领军者 What are the markets for this industry? 这个行业的市场是什么 What economic trends will affect this industry? 什么样的经济趋势会影响到这个行业 What is the long-term view for this industry? 这个行业的远景如何 What are the barriers to entry in this industry? 这个行业的进入壁
22、垒是什么 In order to gain more statistics and information regarding different industrial sectors, you can visit the government trade department website in your own country. You can collect more information about industries and trade demographics from your government statistics department, local chamber
23、of commerce or economic development center, etc. Try to collect as up-to-date research information as possible.为了获得关于某一工业部门的统计数据和信息,你可以访问当地政府的商业部门网站。你也可以从政府统计部门、当地商会或者经济发展中心等等机构收集更多的关于行业和贸易特征的信息。尽可能去收集一些最新的研究数据、信息。The following are some skills for writing on this section:下面是书写这一部分的一些技巧 Dont just bas
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