大金家用柜机促销员培训.pptx

新柜机开发背景强化外观功能不变 （由于外观改变，取消了智慧眼功能，来保证面板的整体性）自2004年推出E-MAX柜机以来，外观基本保持不变，而市场上不断出现外观设计新颖的柜机，为保持大金柜机的高档感，推出新型外观的柜机。为减少开发日程，热交布局、风扇等内部构造保持不变，功能基本保持不变。新柜机外观引入水晶面板 更显高档感 将挂壁机广受好评的水晶面板引入柜机，提高了大金柜机的高档感，同时也使大金柜机在外观上与他社柜机有了明显的差异化。颜色：幻金金/幻金白，易与各式装潢搭配。新柜机外观增加触摸式开关 超大温度显示 尽显时尚风格。也方便日常使用。现场非实机展示，温度显示用LED灯实现，开关控制安装在柜机底部。触摸式开关开关机（按1秒）调节温度显示的亮度（长按5秒）超大温度显示可显示：室内温度 室外温度通过遥控器进行切换亮度可以调节（见左）新柜机设计改良点提高回风口高度，以提高制热效果新柜机规格表原机型尺寸 1800*530*320新柜机厚度增加10MM原室内机重量：39KG，增加2KG。柜机市场概况3HP柜销售情况上海永乐7月销量大金3HP柜要取得成功，必须抢夺ME的市场。上海永乐6月销量上海地区：由于补贴政策的影响，ME3HP柜在7月增长很快。ME 柜 机 简 介PXD系列XD系列SXD系列白色红色黑色2HP/2.5HP/3HP2HP/2.5HP/3HP2HP/2.5HP/3HP性能完全相同,仅颜色不一样!ME VS DK 品牌比较DAIKIN商用空调做得最好 空调技术相通，家用也能做到最好 在日本销量名列第二，专业空调制造商关于变频专铸变频关于安装 大金有专业的安装规范，在上海莘庄工厂设有研修所，针对安装人员进行严格的培训ME家用空调做得最好变频25年厂送厂装据4A广告公司HAKUHODO在全国26个城市的市场调查数据显示:大金高级感的品牌形象位列第一,详见下附9空调品牌形象-高级感NTotal北京上海广州长沙成都大连福州杭州合肥济南南昌南京宁波青岛深圳沈阳石家庄苏州太原天津温州武汉西安厦门郑州重庆大金 DAIKIN64358.8%30.6%85.3%50.0%57.1%27.3%58.3%41.7%72.4%80.0%50.0%66.7%76.7%70.4%43.5%20.0%45.5%83.3%75.7%84.6%27.8%30.4%54.5%66.7%52.4%66.7%50.0%格力 GREE252451.1%33.3%30.4%52.6%60.0%63.2%41.9%48.2%43.4%62.2%65.9%57.6%36.4%46.6%53.6%62.6%48.8%58.4%41.0%54.5%49.5%53.0%64.2%51.1%57.1%68.0%54.4%三菱重工 MITSUBISHI Heavy Industries101344.2%39.3%56.8%47.1%31.0%28.0%50.0%44.1%47.5%34.8%21.7%47.6%53.5%43.9%54.2%25.0%41.4%34.3%58.0%34.3%31.6%39.1%35.5%54.1%37.5%51.6%54.2%松下 PANASONIC141738.6%37.7%33.3%55.9%29.5%51.0%41.3%32.3%28.9%36.8%40.0%34.9%37.8%35.2%52.3%42.6%31.7%21.4%40.4%38.5%38.3%47.1%30.8%44.4%38.8%32.1%37.8%三菱电机 MITSUBISHI ELECTRIC77538.2%43.5%44.2%31.6%23.8%20.0%53.6%45.2%39.3%36.4%44.4%50.0%43.3%35.7%29.4%25.0%25.0%15.0%50.0%46.4%40.6%15.8%47.8%37.5%34.4%41.7%38.9%海尔 Haier248837.7%41.1%21.2%36.5%43.2%40.0%37.8%37.6%42.7%40.5%41.0%36.0%37.3%35.9%50.5%33.7%38.4%36.2%24.1%35.2%42.2%28.4%51.8%40.2%44.7%45.2%28.0%美的 Midea228234.6%31.6%13.3%43.9%43.4%41.0%32.0%37.3%26.3%30.6%34.2%34.6%34.2%34.6%39.7%48.9%32.9%37.3%25.0%34.9%33.7%38.4%36.0%29.3%37.0%42.7%32.5%伊莱克斯 Electrolux111132.9%35.4%32.1%36.7%40.6%54.1%27.9%35.7%37.1%18.8%27.6%33.3%29.7%25.0%34.3%32.4%37.5%22.7%12.9%42.4%35.7%23.7%35.0%30.0%43.2%28.1%33.3%日立 HITACHI121230.9%35.5%32.8%45.2%31.0%25.0%14.6%31.8%17.5%24.4%25.0%30.6%28.2%21.4%48.6%27.5%40.0%32.4%31.8%28.6%30.2%30.0%35.3%26.1%29.5%29.4%33.3%三星 SAMSUNG113026.6%37.5%18.0%35.8%25.6%22.0%21.4%33.3%27.5%17.6%32.1%32.4%16.1%21.4%31.4%31.8%17.5%28.1%24.4%20.5%25.0%35.6%21.2%25.0%25.0%33.3%27.8%LG153623.9%32.0%14.8%25.6%30.2%26.5%26.2%16.7%12.8%32.0%22.5%19.5%26.5%25.0%23.4%13.1%35.8%21.1%10.6%26.3%20.0%27.6%20.4%22.6%28.8%23.4%33.3%东芝 TOSHIBA97023.5%30.0%21.8%25.4%24.2%25.7%12.9%16.1%20.0%18.2%26.7%18.2%19.4%20.6%29.0%33.3%29.6%12.9%24.2%17.6%28.9%32.3%20.0%30.6%16.7%16.1%28.9%夏普 SHARP81923.4%25.4%30.3%35.6%14.8%13.8%24.1%22.6%18.2%13.0%11.5%20.8%7.7%33.3%25.0%26.9%15.8%13.6%22.9%15.2%37.0%23.1%20.0%34.8%24.0%22.7%20.7%三洋 SANYO88618.1%27.1%13.2%15.1%16.1%13.0%16.7%26.9%15.6%16.0%21.4%18.2%20.5%8.0%25.9%20.6%17.1%20.0%12.9%16.7%21.9%8.7%13.8%19.4%17.2%26.9%14.8%奥克斯 AUX144317.9%19.7%8.3%27.0%15.9%20.8%11.1%21.7%10.6%15.7%11.6%33.3%9.6%25.5%16.7%14.6%28.9%14.3%13.6%20.8%12.7%25.9%16.7%18.2%20.5%19.0%21.1%富士通 FUJITSU44616.6%10.3%28.7%8.3%25.0%11.1%12.5%0.0%7.1%0.0%8.3%50.0%12.5%8.3%25.0%0.0%16.7%15.4%12.5%18.8%0.0%25.0%9.1%13.3%33.3%15.4%13.3%澳柯玛 Aucma132514.8%17.0%8.1%21.6%12.2%19.1%12.7%16.3%19.0%14.9%13.8%19.5%6.8%15.9%24.6%12.5%12.0%11.8%15.6%13.0%14.3%14.3%13.6%14.6%11.1%17.9%12.8%格兰仕 Galanz100514.6%14.7%8.2%14.9%9.8%19.0%19.4%20.0%6.3%15.6%25.9%14.3%11.8%13.5%7.1%17.8%6.7%17.5%10.7%17.9%11.1%25.0%12.5%13.5%14.7%23.5%13.5%海信 HISENSE130314.6%12.1%8.3%10.1%12.5%19.6%17.0%17.5%16.3%11.5%27.4%15.0%6.4%7.3%36.2%14.9%2.9%14.9%2.9%17.4%17.8%8.2%7.7%13.6%16.1%27.8%4.7%春兰 Chunlan172711.8%11.8%2.9%11.0%18.0%14.8%8.3%12.3%12.1%6.3%17.7%10.3%9.0%8.3%19.6%10.4%12.7%14.3%9.5%8.0%15.0%15.0%25.4%11.1%11.1%13.8%10.8%l在有高级感的空调品牌中，大金排在第一位，其次依次是：格力、三菱重工、松下、三菱电机、海尔等品牌。l上海、太原、石家庄等城市的被访者中认为大金有高级感的比例较高。Q14、请问您觉得有高级感的空调品牌有哪些？（多选）说明：红色表示低于总体5%以下，蓝色表示高于5%以上Base：该品牌知晓者DAIKINME直流变频/新冷媒2级能效大金摆动式压缩机 大金独创，且返销日本/欧洲最大制热量高达10500KW 为业内第一（2级能效比产品）侧送侧回 均匀舒适 站立休息都不受气流影响外观 水晶面板，恒久如新直流变频/新冷媒2级能效三菱双转子压缩机制热量为10300KW传统出风 有死角 站立行走时容易吹到头 坐在沙发上休息效果受影响外观 普通烤漆ME VS DK性能比较ME VS DK 价格体系有一定的价格优势有一定的价格优势上海变频补贴后价格XD系列FVXS1075010450以上海永乐6月的销量为例ME VS DK柜机销量性能相同为前提,虽然PXD比XD贵1200,SXD比XD贵800,但销量表现不俗,这说明:1、购买3HP的用户对价格敏感度低!2、外观对这部分用户有很大的吸引力!抢占ME的PXD和SXD的市场,对新3HP柜的外观有信心.新 柜 机 功 能 点划圈的为大金特有的功能（与ME相比）新 柜 机 遥 控 器强力运转及温度显示切换都可以很简单地在遥控器上操作相信通过大家的努力会让新柜机有良好的表现!