最具价值和最强大的物流品牌25强的2024年度报告.pdf
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1、Logistics 25 2024 The annual report on the most valuable and strongest Logistics brands July 2024Brand Finance Logistics 25 2 2024 All rights reserved.Brand Finance Plc.ContentsAbout Brand Finance 3Foreword 4David Haigh,Chairman&CEO,Brand FinanceRanking Analysis 7Brand Value Ranking(USDm)17Brand Spo
2、tlights 18JINGDONG Logistics 19Methodology 22Our Services 28Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartered accountancy firm regulated
3、by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standards,is officially approved by the Market
4、ing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.Quantifying the financial value of brandsBrand Finance was set up in
5、1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.Bridging the gap between Marketing and FinanceAbout Brand FinanceThe worlds leading brand valuation consultanc
6、yFor business enquiries,please contact:Richard HaighManaging DFor media enquiries,please contact:Gayathri Saravana KumarGlobal Press EFor all other enquiries:+44 207 389 ForewordBrand Finance Logistics 25 4David Haigh Chairman&CEO,Brand FinanceBrand valuation helps companies understand the value of
7、their brand and how it contributes to the overall value of the company.This important understanding can inform decision-making related to marketing and branding efforts,as well as provide a benchmark for future performance.It can also be used to help attract investors and secure financing,as a stron
8、g brand can be a valuable asset.Additionally,brand valuation can be useful in the event of a merger or acquisition,as it can help determine the value of the brand being acquired.Overall,brand valuation helps organisations understand the worth of their brand and how it fits into their overall busines
9、s strategy.A strong brand can lead to improved business returns in several ways.First,a strong brand can help a company differentiate itself from its competitors and establish a unique identity in the market,which can lead to increased customer loyalty and retention.This,in turn,can lead to higher s
10、ales and revenue.A strong brand can also help a company command a higher price for its products or services,as consumers are willing to pay more for a brand they perceive as high-quality and trustworthy.In addition,a strong brand can help a company attract top talent,as employees may be more attract
11、ed to work for a well-known and reputable brand.Finally,a strong brand can provide a company with a competitive advantage and help it weather economic downturns or industry disruptions.This year,Brand Finance has invested more in researching and understanding customer perception of brands across the
12、 world than ever before,with original research taking place in dozens of jurisdictions globally.The report you are reading is based on this extensive original research,with the findings representing a catalyst for further conversations.If you want to help build a stronger brand,or if you want to bet
13、ter understand the value of your brand,please contact the Brand Finance team and I anytime.I look forward to the conversation and helping to build a more profitable future for your Gain InsightLeverage strategic insights to enhance your brands financial standing.Strategise effectively to position yo
14、ur brand as a market leader.Strategic GuidanceBenchmark your brand against industry standards for a competitive edge in the corporate landscape.Benchmark Your PerformanceEmpower your marketing team with comprehensive knowledge about your brands financial value.Empower Your Marketing TeamOptimise com
15、munication channels by understanding and articulating your brands financial significance.Enhance CommunicationDeepen your financial acumen and make well-informed decisions for corporate success.Deepen UnderstandingRequest your own Brand Value ReportBrand Finances Brand Value Report provides a comple
16、te breakdown of the assumptions,data sources,and calculations used to determine your brands value,as well as brand equity research.Each report includes expert recommendations for growing brand value,driving performance,and gaining insights into your position against +6,000 brandsOriginal market rese
17、arch on global,market and sector leading brands.Comprehensive coverage for market specific learnings that inform decision making.41 countriesBenchmark your brand against competitors and leverage industry level insights to empower your strategy.31 sectorsRobust market representation for a global pers
18、pective.+150,000 respondentsTake a longer view to track and learn from fast growing brands,market disrupters,and market leaders.Understand your brands standing in the market,what its known for relative to the competition,and what drives customer decision making so you can create a roadmap for succes
19、s.8th consecutive yearStrategic InsightBrand Finances Global Brand Equity Monitor research utilises a comprehensive framework to track and measure the core building blocks that underpin strong brands,while delivering nuanced insights that direct strategy for understanding,maintaining and building br
20、and strength.Brands,and customer relationship with brands,are complex.As such they require attention,direction and measured support if theyre to fulfil their potential.Our brand equity reports deliver expert insight and recommendations to power your brand strategies and valuation.Get Full Access to
21、our Global DataRanking AnalysisGlobal logistics sector shows signs of normalisation after post-pandemic boom +Post-pandemic boom makes way for normalisation in logistics sector+UPS is the most valuable logistics brand ranked for a decade,valued at USD34.6 billion+JR remains strongest logistics brand
22、 ranked,followed by JINGDONG Logistics and MTR +CPKCs brand value surges by 28%while DoorDash and dpd trail behind+UPS has the highest Sustainability Perceptions Value at USD3 billion and also holds the Highest Positive Gap Value at USD224 millionBrand Finance Logistics 25 9Ranking AnalysisPost-pand
23、emic boom makes way for normalisation in logistics sectorThis year,the logistics industry is witnessing signs of normalisation following the unprecedented post-pandemic boom.A broad-based drop in near-term revenue forecasts has been observed due to cooling demand,falling volumes,and inflationary pre
24、ssures.For instance,UPS and FedEx have both reported lower shipment volumes and reduced consumer spending compared to the high-demand periods immediately following the pandemic.Despite these short-term challenges,the overall 5-year forecasts for most brands have improved year-on-year,with revenues e
25、xpected to rebound once demand picks up.Freight rates have remained near the bottom of the market compared to the immediate post-pandemic highs.Spotlights of the top brands in the global logistics ranking include UPS,which retains its position as the most valuable brand in the sector at USD34.6 bill
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- 价值 最强 物流 品牌 25 2024 年度报告
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