2024年爱德曼健康信任度中国报告.pdf
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1、Special Report:Trust and Health in China2024爱德曼健康信任度中国报告P.2调查方法*The sample size varies by country from 904 to 1,002.12-market global data margin of error:General population+/-1.2 percentage points(n=11,951)Country-specific data margin of error:General population+/-4.1 to 4.3 percentage points(varies
2、 by country based on sample size)Margin of error is calculated at the 99%confidence level.2024爱德曼信任度专题报告-健康信任度连续第三年的在线调研15,000+1,000+/-16调查时间:2024年3月4日-13日国家受访者每国受访者/国家*Australia*BrazilCanadaChinaFranceGermanyIndiaJapanMexicoNigeria*Singapore*S.AfricaS.KoreaUAE*UKU.S.France and S.Korea began fieldin
3、g on March 5th.For more details on global averages,country-specific sample information,or to see the full text for any shortened statements,please see the Technical Appendix.Significant change+0-Data collected is representative of the general population across age,gender,region and ethnicity/nationa
4、lity(where applicable)within each country.统计学意义表示数据中具有统计意义的差异或变化,不是偶然或随机波动造成的。所有标明的同比显著变化都是通过在t检验中将置信水平设置在99%以上得出的。.全球均值除非另有说明,全球平均数由 16 个受调查国家中的 12 个国家组成。*表示不包括在 全球 12 个 平均值中的国家。问题简洁描述本报告中,为了便于阅读,对问题文本进行了编辑。P.31.机构信任度2.直面挑战3.持续赋能报告内容P.4机构信任度P.5Percent who say I trust this institution to do what is
5、right in addressing my health needs and concerns认同“我相信该机构在面对我的健康需求和问题时会做正确的事”的比例2024 Edelman Trust Barometer Special Report:Trust and Health.TRU_INS_HEA.Please indicate how much you trust each of the following to do what is right when it comes to addressing your health-related needs and concerns.9-p
6、oint scale;top 4 box,trust.General population,12-mkt avg,and by APAC countries.“My employer”only shown to those who are an employee of an organization(Q43/1).Year-over-year changes were tested for significance using a t-test set at the 99%+confidence level.全球:除了雇主企业,其他机构在健康领域的信任度较低6852494341My emplo
7、yerBusinessNGOsGovernmentMediaDistrust(1-49)Neutral(50-59)Trust(60-100)Significant changeGLOBAL 12+0-4-4-7-4-5Change,Apr 2023 to Apr 2024Australia*6542464331China8277628770India8976727560Japan5648343335Singapore*6652597752S.Korea3634393732P.6Percent who say,in China2024 Edelman Trust Barometer Speci
8、al Report:Trust and Health.TRU_INS_HEA.Please indicate how much you trust each of the following to do what is right when it comes to addressing your health-related needs and concerns.9-point scale;top 4 box,trust.General population,China.“My employer”only shown to those who are an employee of an org
9、anization(Q43/1).Year-over-year changes were tested for significance using a t-test set at the 99%+confidence level.中国:在所有机构中,政府在健康领域最受信任8782777062GovernmentYour employerBusinessMediaNGOsDistrust(1-49)Neutral(50-59)Trust(60-100)Significant change+0-2-5-11-10-22I trust this institution to do what is
10、right in addressing my health needs and concernsChange,Apr 2023 to Apr 2024非政府组织信任度较上一年显著下降我信任该机构在面对我的健康需求和问题时会做正确的事P.77764635751474640393837353433323068798372758618-3435-5455+LowMiddleHighPercent who say2024 Edelman Trust Barometer Special Report:Trust and Health.DRV_HEA_REP.How much do you trust t
11、he media to report accurate information about healthcare,such as diseases,treatments and prevention?9-point scale;top 4 box,trust.Question asked of half the sample.General population,12-mkt avg.,and by China age and income.*Australia,Nigeria,Singapore and UAE are not included in the global average.F
12、ive-year changes were tested for significance using a t-test set at the 99%+confidence level.This question was not asked from 2020 to 2022.全球范围对媒体健康报道的信任度急剧下降,但中国独树一帜 0n/a-7n/an/a-14-15-7-24-9-8-21-24-17-16n/a575043201920202021202220232024 n/an/an/an/an/an/aGLOBAL 12Distrust(1-49)Neutral(50-59)Trust
13、(60-100)Significant change+0-I trust the media to report accurate information about healthcareMarketAge|Income Change,Jan 2019 to Apr 2024-14pts我信任媒体会报道医疗健康相关的准确信息P.8Percent who say2024 Edelman Trust Barometer Special Report:Trust and Health.TRU_INS.Below is a list of institutions.For each one,pleas
14、e indicate how much you trust that institution to do what is right.9-point scale;top 4 box,trust.General population,12-mkt avg.,and by China age and income.*Australia,Nigeria,Singapore and UAE are not included in the global average.Year-over-year changes were tested for significance using a t-test s
15、et at the 99%+confidence level.全球范围对医疗健康企业的信任度持续下降-5ptsChange,Apr 2023 to Apr 20245873747961778818-3435-5455+LowMiddleHigh79787875726461595756555251494240 -12-16-8-21-10-6 n/a-7n/a-12-3n/a-2-2-2n/a-5-7-2-11-6-10GLOBAL 12市场年龄分布 收入分布 Distrust(1-49)Neutral(50-59)Trust(60-100)Significant change+0-In gen
16、eral,I trust healthcare companies to do what is right总体而言我信任医疗健康企业会做正确的事P.92024健康信任度中国报告十大洞察中国政府的信任度评分为87,远高于全球平均分43,位列全球榜首,并领先于其他机构(企业、媒体和非政府组织)中国媒体健康报道信任度继续位列全球第一,且评分和2023年持平;反观全球范围内,公众对媒体健康报道的信任度急剧下降中国和全球呈现一致的下降趋势,中国企业信任度评分虽高于全球,但较2023年下降,显示企业与公众期待之间存在差距中国政府中国政府在健康领域在健康领域最受公众信任最受公众信任中国媒体中国媒体健康信任度
17、健康信任度领先全球领先全球医疗健康医疗健康企业信任度企业信任度持续下降持续下降123P.10直面挑战P.11In China,percent who worry about.2024 Edelman Trust Barometer Special Report:Trust and Health.HEA_EMO.Some people say they worry about many things while others say they have few concerns.We are interested in what you worry about.Specifically,how
18、much do you worry about each of the following?9-point scale;top 4 box,worry.Question asked of half the sample.General population,China,and by age.Ties broken by decimal.Year-over-year changes were tested for significance using a t-test set at the 99%+confidence level.In China,the Chinese translation
19、 for Medical science becoming politicized or being used to support a specific political agenda was updated in 2024.This language change means the 2024 data cannot be compared to data from previous years.中国:对健康领域的主要担忧是流行病、可及性和支付能力6968676459AnotherpandemicAccess tomedical technologyAffordabilityof car
20、eHealthmisinformationPoliticizationof medical scienceAge 18-34656668666635-54696968665455+7467655959 -5n/an/an/an/aChange,Apr 2023 to Apr 2024Significant change+0-P.12644544373622IndiaChinaS.KoreaSingapore*Australia*JapanPercent who say2024 Edelman Trust Barometer Special Report:Trust and Health.MIS
21、_INFO_HARM.Have you ever made a decision that you regretted regarding your personal health because you acted based on inaccurate or misleading information?Codes 1-3,once or twice or more.Question asked of half the sample.General population,12-mkt avg.,and by APAC countries and age.Base size is too s
22、mall to report data for aged 55+(less than n=100).全球:四成受访者对基于错误信息做出的健康决定感到后悔GLOBAL 12I have regretted a health decision I made based on misinformation at least once41%Ages 18-3474444654471935-5464475337383155+n/a4333262617我曾经至少有一次后悔自己根据错误信息做出的健康决定P.13444743Age 18-3435-5455+Percent who say,in China20
23、24 Edelman Trust Barometer Special Report:Trust and Health.MIS_INFO_HARM.Have you ever made a decision that you regretted regarding your personal health because you acted based on inaccurate or misleading information?Codes 1-3,once or twice or more.Question asked of half the sample.General populatio
24、n,China,and by age.MIS_INFO_SOUR.Where did that inaccurate or misleading information come from?Pick all that apply.Question asked to those who have made a health decision they regretted based on inaccurate or misleading information(MIS_INFO_HARM/1-3).General population,China.中国:45%的受访者被错误信息误导及主要原因 我
25、被错误信息误导的原因是:#1产品广告信息#2未经医学培训的信息提供者45%I have regretted a health decision I made based on misinformation at least once我曾经至少有一次后悔自己根据错误信息做出的健康决定P.14636362616060575756555353515148462024 Edelman Trust Barometer Special Report:Trust and Health.DRV_HEA_APP.How is the application of technology to healthcare
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