牛津高中英语模块4Welcometotheunit.pptx

Welcome to the unitWhere can we find ads?Almost everywhere.For example,on billboards,on the Internet,in newspapers/Magazines,on TV,in leaflets,or in buses etc.TvsRadiosWebsitesNewspapersMeans of transportationOn billboardsbannersWhat is an advertisement?What is an advertisement?(definition)advertisementa good way to _a good way to _sell products or servicesmake people aware of social problems.Picture-talking:I can see_in the picture.The ad tries to sell_.If we use the product,we will_It tries to make/remind us _airline serviceIf you create an ad aboutairline service,what do you think is the most importantsafefast comfortablecheapWhat can you see in the picture？harmful?bad effects of taking drugsslogana poster of shampoo adHow does the ad describe shampoo?soft,shine Do you think it will successfullypersuade people to buy this shampoo?commercial advertisementspurpose?What is the purpose of these advertisements?To sell products/servicesTo encourage people to buy products/services.public service advertisements/PSAspurpose?to make you think about problems in society or about people who need help.What is an advertisement?(definition)advertisementa good way to _a good way to _sell products or servicesmake people aware of social mercial ads/CAs 商业广告商业广告public service ads/PSAs 公益广告公益广告Can you guess what the ads are advertising?NescafeNescafe Getting the messageYoure surrounded!Getting the messageThe most powerful pesticideProtect water,Protect ourselves.Cherish your life!Commercial advertisements Public service advertisementsFill in the blanks:A:I dislike ads.Shall we change the channel?B:But ads are part of(1)_ life.Everyone must face them.A:Ads are no good.They always try to(2)_ you to buy what you actually dont need.B:Well,do you mean some ads even tell lies to(3)_ customers?A:Thats what I really mean.B:But I think what you have said is only partly true.In(4)_,some ads are very good.modernpersuadecheatfactA:Very good?Could you show me some examples?B:Yes,some(5)_(6)_ ads try to educate people about safety,health and so on.What do you think?A:I agree,but(7)_ ads are quite different.The advertisers always suggest their products are the best.So we can never believe them.B:But commercial ads can also give us a lot of(8)_ about products.They promote competition and sales,which benefit customers.If we are good at comparing them,ads are good for us.publiccommercialinformationserviceCAs VS PSAsumake people believe they are telling the truth,sometimes by tricking us PSAsCommercial adseducate people about problems in society or about people who need helpuserve the publicuthey are usually free and usually trueuencourage peopleto buy a product or service umake moneyDiscussion:1.Have you ever bought a product or service after reading or watching an ad?2.Do you think advertisements tell the complete truth?Why or why not?Advantages&disadvantages of ads.Advantages&disadvantages of ads.AdvantagesDisadvantages Provide information about latest products.Mislead customers or cheat them of money.Increase sales by repeated advertising.Give false or incorrect information.Cut costs of newspapers and make them cheaper.Take too much time or space on TV or newspapers.Make the public aware of social problems.Make teenagers want things that cost much.Obey your thirst 服从你的渴望。服从你的渴望。Just do it.Just do it.只管去做。只管去做。只管去做。只管去做。Sprite(雪碧）雪碧）Nike（耐克）（耐克）l1.The taste is great.（Nescafe）味道好极了。味道好极了。l2 Good to the last drop.（Maxwell House）滴滴香浓，意犹未尽。滴滴香浓，意犹未尽。l3 Impossible made possible.（Cannon printer）使不可能变为可能。使不可能变为可能。l4.Ask for more.（Pepsi）渴望无限。渴望无限。l5.Keep moving.（Anta）永不止步。永不止步。l6.Im loving it.（McDonald）我就喜欢。我就喜欢。Slogan of ads:become rich.enjoy our lives better.become famous.get more information.get what we want.broaden our horizons.get informed of social issues.Adscanhelp usto Whats your opinion of advertisements?Doing business without advertisements is like wink at a girl in the dark.You know what you are doing,but nobody else does.-Stewart H.Britt做生意没广告犹如在女孩眨眼你知道你在做什么，但没有其做生意没广告犹如在女孩眨眼你知道你在做什么，但没有其 他人知道他人知道 布列特布列特1.Write a short article about your opinions on ads.2.Get ready for the Reading part.