外贸英语函电电子教案市公开课一等奖百校联赛特等奖课件.pptx

外贸英语函电外贸英语函电外贸英语函电外贸英语函电主编主编王王丽丽UnitOneIntroductiontoBusinessLettersUnitOneIntroductiontoBusinessLettersUnitOneIntroductiontoBusinessLettersUnitTwoUnitTwoUnitTwoEstablishingBusinessRelationsEstablishingBusinessRelationsEstablishingBusinessRelationsUnitThreeInquiriesUnitThreeInquiriesUnitThreeInquiriesUnitFourOffers&QuotationsUnitFourOffers&QuotationsUnitFourOffers&QuotationsUnitFiveFirmOffersUnitFiveFirmOffersUnitFiveFirmOffersUnitSixNon-firmOffersUnitSixNon-firmOffersUnitSixNon-firmOffersUnitSevenCounter-offersUnitSevenCounter-offersUnitSevenCounter-offersUnitEightPlacing&ConfirminganOrderUnitEightPlacing&ConfirminganOrderUnitEightPlacing&ConfirminganOrderUnitNineDeclininganOrderUnitNineDeclininganOrderUnitNineDeclininganOrderUnitTenUnitTenUnitTen PlacingRepeatOrdersPlacingRepeatOrdersPlacingRepeatOrdersUnitElevenUnitElevenUnitEleven TermsofPaymentTermsofPayment下一页下一页下一页下一页第1页外贸英语函电外贸英语函电外贸英语函电外贸英语函电UnitTwelveUrgingEstablishmentofL/CUnitTwelveUrgingEstablishmentofL/CUnitTwelveUrgingEstablishmentofL/CUnitThirteenL/CAmendment&ExtensionUnitThirteenL/CAmendment&ExtensionUnitThirteenL/CAmendment&ExtensionUnitFourteenShipmentUnitFourteenShipmentUnitFourteenShipmentUnitFifteenPacking&ShippingMarksUnitFifteenPacking&ShippingMarksUnitFifteenPacking&ShippingMarksUnitSixteenInsuranceUnitSixteenInsuranceUnitSixteenInsuranceUnitSeventeenMakingaClaimUnitSeventeenMakingaClaimUnitSeventeenMakingaClaimUnitEighteenAcceptanceofaClaimUnitEighteenAcceptanceofaClaimUnitEighteenAcceptanceofaClaimUnitNineteenReplacingMerchandiseUnitNineteenReplacingMerchandiseUnitNineteenReplacingMerchandiseUnitTwentyProcessing&AssemblingTradeUnitTwentyProcessing&AssemblingTradeUnitTwentyProcessing&AssemblingTradeUnitTwenty-oneCompensationTradeUnitTwenty-oneCompensationTradeUnitTwenty-oneCompensationTrade上一页上一页上一页上一页主编主编王王丽丽第2页FunctionsofBusinessLetters UnitOneIntroductiontoBusinessLettersUnitOneIntroductiontoBusinessLetters(商务信函概论商务信函概论商务信函概论商务信函概论)toinform,whichreferstoconveyingthevastamountofinformationneededtoday-to-dayoperationsofthebusiness;toinfluence,whichmeansthatmessagesincludedinabusinesslettershouldalsoinfluencethereadersattitudesandfunctions.第3页CriteriaforBusinessLetters A.COURTESYInourletters,weshouldalwayskeepinmindthepersonwearewritingto,seethingsfromhisangle,visualizehiminhissurroundings,seehisproblemsanddifficultiesandexpressideasintermsofhisexperience.B.CORRECTNESSCorrectgrammar,punctuationandspellingarebasicrequirementsforbusinessletterwriting.Also,weshouldchoosethecorrectleveloflanguageanduseaccurateinformationanddatainourletters.UnitOneIntroductiontoBusinessLettersUnitOneIntroductiontoBusinessLetters(商务信函概论商务信函概论商务信函概论商务信函概论)第4页CriteriaforBusinessLetters C.CLARITYWeshouldfirstidentifywhatwewanttoexpressandthenexpresstheideainplain,simplewordsandformats.D.COMPLETENESSOurlettersshouldincludeallthenecessaryinformationanddata.E.CONCISENESSWeshouldwriteinthefewestpossiblewordswithoutsacrificingcompletenessandcourtesy.F.CONCRETENESSOurwritingshouldbevivid,specificanddefinite.UnitOneIntroductiontoBusinessLettersUnitOneIntroductiontoBusinessLetters(商务信函概论商务信函概论商务信函概论商务信函概论)第5页TheGeneralProceduresforBusinessLetterWriting:1.Determineourpurposeofwritingacertainletter.2.Identifywhothereadersare.3.Organizethemessage,whichistobecontainedintheletter.4.Writeadraft.5.Polishthewriting.UnitOneIntroductiontoBusinessLettersUnitOneIntroductiontoBusinessLetters(商务信函概论商务信函概论商务信函概论商务信函概论)第6页ElementsofBusinessLettersandTheirPositionsintheLetter:UnitOneIntroductiontoBusinessLettersUnitOneIntroductiontoBusinessLetters(商务信函概论商务信函概论商务信函概论商务信函概论)LetterheadReferenceNumberDateInsideAddressParticularAddressorAttentionLineSalutationSubjectLineorCaption_ComplimentaryCloseSignatureIECBlockPostscriptBodyoftheletter第7页Aletterheadgenerallycontainsthefollowinginformation:Thenameofthefirm Itsaddressandpostalcode Faxnumber Internetaddress Telephonenumber Telegraphicandtelexaddress E-mailaddress Trademarkorabriefslogan,etc.UnitOneIntroductiontoBusinessLettersUnitOneIntroductiontoBusinessLetters(商务信函概论商务信函概论商务信函概论商务信函概论)第8页EASTERNTEXTILESIMP.&EXP.CO.,LTD.34297ShangchengRoad,Shanghai,ChinaTel:6606811Fax:[phone]Http:/E-mail:ExampleoftheFormatsofaLetterhead:UnitOneIntroductiontoBusinessLettersUnitOneIntroductiontoBusinessLetters(商务信函概论商务信函概论商务信函概论商务信函概论)第9页ExamplesoftheFormatsoftheLetterheadontheSecondPage:EASTERNTEXTILESIMP.&EXP.CO.,LTD.-2-April16,Mr.SmithApril16,Page2 Mr.SmithApril16,Page2 -Page2-EASTERNTEXTILESIMP.&EXP.CO.,LTD.April16,EASTERNTEXTILESIMP.&EXP.CO.,LTD.2-April16,UnitOneIntroductiontoBusinessLettersUnitOneIntroductiontoBusinessLetters(商务信函概论商务信函概论商务信函概论商务信函概论)第10页ExamplesoftheFormatsofReferenceNumber:Yourref:ALMOurref:5511/TLDearSirs,DearSirs,Yourref:ALMDearSirs,WerefertoyourletterofNovember12,ref.TY1160 UnitOneIntroductiontoBusinessLettersUnitOneIntroductiontoBusinessLetters(商务信函概论商务信函概论商务信函概论商务信函概论)第11页ExamplesoftheFormatsofDate:24thMarch,March24th,24March,March24,UnitOneIntroductiontoBusinessLettersUnitOneIntroductiontoBusinessLetters(商务信函概论商务信函概论商务信函概论商务信函概论)第12页ExamplesoftheFormatsofInsideAddress:Ms.CeciliaGreenSalesManagerABCCompany123BerryDriveMinneapolis,MN55106U.S.A.UnitOneIntroductiontoBusinessLettersUnitOneIntroductiontoBusinessLetters(商务信函概论商务信函概论商务信函概论商务信函概论)第13页ExamplesoftheFormatsofInsideAddress:VicePresidentMessrs.J.Harvey&Co.66HighStreetAnytown,AY12BFChinaNationalMachineryImport&ExportCorp.36,JianshanRoadDalian,116023PeoplesRepublicofChina UnitOneIntroductiontoBusinessLettersUnitOneIntroductiontoBusinessLetters(商务信函概论商务信函概论商务信函概论商务信函概论)第14页ExamplesoftheFormatsofParticularAddressorAttentionLine:ChinaNationalMachineryImport&ExportCorp.36,JianshanRoadDalian,116023PeoplesRepublicofChinaAttention:Mr.Wang,ExportManager UnitOneIntroductiontoBusinessLettersUnitOneIntroductiontoBusinessLetters(商务信函概论商务信函概论商务信函概论商务信函概论)第15页ExamplesoftheFormatsofParticularAddressorAttentionLine:P&GCompany24MadisonAvenueColumbus,OH43004U.S.A.AttentionofPualYangBiddle,Sawyer&Co.,Ltd.HaddenHouseFitzroyStreetLondon,SW825DY,EnglandAttentionofExportDepartmentMr.H.A.Donnan,please UnitOneIntroductiontoBusinessLettersUnitOneIntroductiontoBusinessLetters(商务信函概论商务信函概论商务信函概论商务信函概论)第16页ExamplesoftheFormatsofParticularAddressorAttentionLine:P&GJohnMorris&Co.,Inc.ATTENTIONOFPURCHASINGMANAGEROSullivanBuildingBaltimore,Maryland,10026U.S.A.UnitOneIntroductiontoBusinessLettersUnitOneIntroductiontoBusinessLetters(商务信函概论商务信函概论商务信函概论商务信函概论)第17页ExamplesoftheFormatsofSalutationandCorrespondingComplementaryClose:SalutationCloseDearSirs,DearSir,DearMadams,DearMadam,DearSirorMadam,Faithfullyyours,Yourscordially,(formal)Gentlemen:Yourstruly,Trulyyours,(formal)Sir,Madam,Respectfullyyours,Yoursrespectfully,DearMr.Morgan:DearJohn:DearMissGreen:DearMrs.Smith:DearMs.White:MydearMrs.(orMiss.).)Bush:Sincerelyyours,Yourssincerely,(lessformal)UnitOneIntroductiontoBusinessLettersUnitOneIntroductiontoBusinessLetters(商务信函概论商务信函概论商务信函概论商务信函概论)第18页ExamplesoftheFormatsofSubjectLineorCaption:Subject:ProposeddelayofthedeliveryRe:ProposeddelayofthedeliveryInre:InvoiceNo.1120SUBJECT:ACCOUNTNO.689 UnitOneIntroductiontoBusinessLettersUnitOneIntroductiontoBusinessLetters(商务信函概论商务信函概论商务信函概论商务信函概论)Proposeddelayofthedelivery第19页ExamplesoftheFormatsofSignature:Yoursfaithfully,(signature)CathyKurtzMarketingManagerYoursfaithfully,THEINTERNATIONALTRADINGCOMPANY(signature)CathyKurtzMarketingManager UnitOneIntroductiontoBusinessLettersUnitOneIntroductiontoBusinessLetters(商务信函概论商务信函概论商务信函概论商务信函概论)第20页ExamplesoftheFormatsofSignature:Yoursfaithfully,ForCHINANATIONALIMPORT&EXPORTCO.,LTD.(signature)GeorgeMorganYoursfaithfully,PerPro(orP.P.)CHINANATIONALIMPORT&EXPORTCO.,LTD.(signature)GeorgeMorgan UnitOneIntroductiontoBusinessLettersUnitOneIntroductiontoBusinessLetters(商务信函概论商务信函概论商务信函概论商务信函概论)第21页ExamplesoftheFormatsofInitials:GB/LZGbush/lzGB:lzlz UnitOneIntroductiontoBusinessLettersUnitOneIntroductiontoBusinessLetters(商务信函概论商务信函概论商务信函概论商务信函概论)第22页ExamplesoftheFormatsofEnclosure:1Enc.Encls:2commercialinvoicesEnc.1AttachmentEnclosureAsStatedEnc:1B/L1certificateAttachments:2Enc.UnitOneIntroductiontoBusinessLettersUnitOneIntroductiontoBusinessLetters(商务信函概论商务信函概论商务信函概论商务信函概论)第23页ExampleoftheformatofCarbonCopyNotation:c.c.:DalianBranchB.c.c.:Mr.Brown(onthecopyonly)C.C.:JeanKipmanPC:theBankofOsaka,Ltd.,KobetheOsakaChamberofCommerce UnitOneIntroductiontoBusinessLettersUnitOneIntroductiontoBusinessLetters(商务信函概论商务信函概论商务信函概论商务信函概论)第24页FullBlockFormat:UnitOneIntroductiontoBusinessLettersUnitOneIntroductiontoBusinessLetters(商务信函概论商务信函概论商务信函概论商务信函概论)LetterheadDate:_InsideAddress_Salutation:_ComplimentaryClose,SignatureBody第25页Semi-blockFormat:UnitOneIntroductiontoBusinessLettersUnitOneIntroductiontoBusinessLetters(商务信函概论商务信函概论商务信函概论商务信函概论)LetterheadDate:_InsideAddress_Salutation:_ComplimentaryClose,SignatureBody第26页ConventionalFormat:UnitOneIntroductiontoBusinessLettersUnitOneIntroductiontoBusinessLetters(商务信函概论商务信函概论商务信函概论商务信函概论)Letterhead_ ComplimentaryClose,SignatureInsideAddress_Salutation:Date:_Body第27页IndentedFormat:UnitOneIntroductiontoBusinessLettersUnitOneIntroductiontoBusinessLetters(商务信函概论商务信函概论商务信函概论商务信函概论)LetterheadDate:_InsideAddress_Salutation:_ComplimentaryClose,SignatureBody第28页FormatofEnvelopeStampChinaNationalMachineryImport&ExportCorp.36,JianshanRoadDalian,116023PeoplesRepublicofChinaP&GCompany24MadisonAvenueColumbus,OH43004U.S.A.UnitOneIntroductiontoBusinessLettersUnitOneIntroductiontoBusinessLetters(商务信函概论商务信函概论商务信函概论商务信函概论)第29页FormatofEnvelopeStampChinaNationalChinaNationalMachineryImport&ExportCorp.36,JianshanRoadDalian,116023PeoplesRepublicofChinaP&GCompany24MadisonAvenueColumbus,OH43004U.S.A.UnitOneIntroductiontoBusinessLettersUnitOneIntroductiontoBusinessLetters(商务信函概论商务信函概论商务信函概论商务信函概论)第30页UnitTwoEstablishingBusinessRelations (建立贸易关系建立贸易关系)ObjectivesIntroductionNewWords&ExpressionsChineseVersionoftheTextKeystoExercises第31页Objectives UnitTwoEstablishingBusinessRelationsUnitTwoEstablishingBusinessRelations(建立贸易关系建立贸易关系建立贸易关系建立贸易关系)经过本章学习，帮助学生掌握经过本章学习，帮助学生掌握:v 寻找潜在客户方法寻找潜在客户方法v 要求与对方建立贸易关系书信撰写要求与对方建立贸易关系书信撰写v 要求建立贸易关系书信回复要求建立贸易关系书信回复第32页IntroductionChannelsthroughwhichinformationcanbeobtained:UnitTwoEstablishingBusinessRelationsUnitTwoEstablishingBusinessRelations(建立贸易关系建立贸易关系建立贸易关系建立贸易关系)vChamberofCommercebothathomeandabroadvBanksvTradedirectoriesofvariouscountriesandregionsvCommercialCounselorsOfficevExhibitionandtradefairs第33页IntroductionThreepointsusuallycontainedinlettersaimingatestablishingbusinessrelations:UnitTwoEstablishingBusinessRelationsUnitTwoEstablishingBusinessRelations(建立贸易关系建立贸易关系建立贸易关系建立贸易关系)thesourceofinformation theintentionofwritingthisletter abriefintroductionofonesowncompany,including:thebusinessscope,creditstandingorfinancialpositions,productsandservicesthatcanbeprovided,etc.第34页NewWords&Expressions1.prospectiveadj.潜在潜在 可能可能 预期预期 prospectivebuyers可能买主可能买主 prospectivebusinesspartners可能贸易搭档可能贸易搭档2.tradingpartner贸易搭档贸易搭档orbusinesspartner UnitTwoEstablishingBusinessRelationsUnitTwoEstablishingBusinessRelations(建立贸易关系建立贸易关系建立贸易关系建立贸易关系)第35页3.intendv.想要想要,打算后常接动词不定式打算后常接动词不定式e.g.Theyintendtoplaceanorderwithyou.他们打算跟贵方订货。他们打算跟贵方订货。Weintendtoextendourbusinessactivities.我们打算扩大我们业务范围。我们打算扩大我们业务范围。NewWords&Expressions4.enquirev.问询问询 e.g.Wewouldliketoenquirewhetheryoucansupplythefollowingitems.我们想问询一下，贵企业能否提供以下商我们想问询一下，贵企业能否提供以下商 品。品。UnitTwoEstablishingBusinessRelationsUnitTwoEstablishingBusinessRelations(建立贸易关系建立贸易关系建立贸易关系建立贸易关系)第36页enquireinto调查调查e.g.Thebuyerclaimedthatthegoodsweredamagedintransit,butwemustenquireintothismatterourselves.买方声称货物在运输过程中被损坏了，不过买方声称货物在运输过程中被损坏了，不过我们必须亲自调查这件事情。我们必须亲自调查这件事情。NewWords&Expressionsenquireabout问询关于某事问询关于某事e.g.Theysentusaletter,enquiringaboutthemarketconditionhere.他们给我们发来了一封信，问询这里市场他们给我们发来了一封信，问询这里市场情况。情况。UnitTwoEstablishingBusinessRelationsUnitTwoEstablishingBusinessRelations(建立贸易关系建立贸易关系建立贸易关系建立贸易关系)第37页enquireofsb.aboutsth.问询某人某事问询某人某事e.g.Mr.Smithenquiredoftheexporteraboutthequalityoftheirgoods.史密斯先生问询出口商他们产品质量怎样。史密斯先生问询出口商他们产品质量怎样。NewWords&Expressions UnitTwoEstablishingBusinessRelationsUnitTwoEstablishingBusinessRelations(建立贸易关系建立贸易关系建立贸易关系建立贸易关系)第38页5.cataloguen.目录目录quotationn.报价，报价单报价，报价单pricelistn.价目表价目表NewWords&Expressions6.cooperationn.合作，协作合作，协作cooperatev.合作，协作合作，协作e.g.Letscooperatewitheachotherforour mutualbenefits.为了我们双方利益，让我们合作吧。为了我们双方利益，让我们合作吧。Ineedyourcooperationinthismatter.在这件事情上，我需要你合作。在这件事情上，我需要你合作。UnitTwoEstablishingBusinessRelationsUnitTwoEstablishingBusinessRelations(建立贸易关系建立贸易关系建立贸易关系建立贸易关系)第39页petitiveadj.竞争，有竞争力竞争，有竞争力e.g.Ifyourpricesarecompetitive,wewouldplaceanorderwithyou.假如你们价格有竞争力，我们就跟你们订假如你们价格有竞争力，我们就跟你们订货。货。NewWords&Expressions8.volumeadj.大量大量e.g.volumeorders大宗订单大宗订单 UnitTwoEstablishingBusinessRelationsUnitTwoEstablishingBusinessRelations(建立贸易关系建立贸易关系建立贸易关系建立贸易关系)第40页NewWords&Expressions10.incompliancewith按照按照 e.g.Incompliancewithyourrequest,weare sendingyouoursamplesbyair.应你方要求，我们用航空邮件给你们寄去了应你方要求，我们用航空邮件给你们寄去了 我们样品。我们样品。comply(v.)with按照，与按照，与相符，恪守，满相符，恪守，满足足9.enterintobusinessrelations建立贸易关系建立贸易关系 还能够用：还能够用：setupopenupestablishbusinessrelationsorbuildupbusinessconnections UnitTwoEstablishingBusinessRelationsUnitTwoEstablishingBusinessRelations(建立贸易关系建立贸易关系建立贸易关系建立贸易关系)第41页NewWords&Expressionse.g.Itisnecessaryforyoutocomplywithourpackingrequirement.你方必须满足我们包装要求。你方必须满足我们包装要求。WeregretthatwecannotcomplywithyourrequestforadvancingshipmenttoMay.很遗憾，我们不能满足你方将装货期提前很遗憾，我们不能满足你方将装货期提前到到5月份要求。月份要求。UnitTwoEstablishingBusinessRelationsUnitTwoEstablishingBusinessRelations(建立贸易关系建立贸易关系建立贸易关系建立贸易关系)第42页NewWords&Expressions11.underseparatecover另函，用另外一封信另函，用另外一封信e.g.Wehavesentyouunderseparatecoverarangeofpamphletsforyourinformation.我们另函给你们寄去了一系列小册子供我们另函给你们寄去了一系列小册子供你们了解情况。你们了解情况。12.takethisopportunityto(后接动词原型后接动词原型)利用这利用这个机会做个机会做还能够说还能够说takeadvantageofthisopportunityoravailourselvesofthisopportunity.e.g.Wetakethisopportunitytoexpressourgreat appreciationforyourcooperation.借此机会，对于您合作，我们深表感激。借此机会，对于您合作，我们深表感激。UnitTwoEstablishingBusinessRelationsUnitTwoEstablishingBusinessRelations(建立贸易关系建立贸易关系建立贸易关系建立贸易关系)第43页NewWords&Expressions13.withaviewto着眼于，意为目，考虑到e.g.Weavailourselvesofthisopportunitytowritethisletterwithaviewtoenteringintobusinessrelationswithyou.我们利用这个机会给你们写信，目就是想跟你们建立贸易关系。UnitTwoEstablishingBusinessRelationsUnitTwoEstablishingBusinessRelations(建立贸易关系建立贸易关系建立贸易关系建立贸易关系)第44页NewWords&Expressions14.dealin从事，经营从事，经营=handlev.经营经营dealwith跟跟做生意做生意e.g.Wehavedealtintheexportofwashingmachinesforbouttenyears.我们从事洗衣机出口已经有很多年了。我们从事洗衣机出口已经有很多年了。Wehandletheimportandexportbusinessofchemicalproducts.我们经营化工产品进出口业务。我们经营化工产品进出口业务。Wewishtodealwithyouinthisline.我们希望在该行业与你们做生意。我们希望在该行业与你们做生意。UnitTwoEstablishingBusinessRelationsUnitTwoEstablishingBusinessRelations(建立贸易关系建立贸易关系建立贸易关系建立贸易关系)第45页NewWords&Expressions15.airmailv.用航空邮件邮寄用航空邮件邮寄n.航空邮件航空邮件e.g.Pleasesentusyourlatestcataloguebyairmail.=Pleaseairmailusyourlatestcatalogue.请用航空邮件给我们寄来你们最新目请用航空邮件给我们寄来你们最新目录。录。UnitTwoEstablishingBusinessRelationsUnitTwoEstablishingBusinessRelations(建立贸易关系建立贸易关系建立贸易关系建立贸易关系)第46页 UnitTwoEstablishingBusinessRelationsUnitTwoEstablishingBusinessRelations(建立贸易关系建立贸易关系建立贸易关系建立贸易关系)vSampleLett