新编剑桥商务英语unit省公共课一等奖全国赛课获奖课件.pptx
《新编剑桥商务英语unit省公共课一等奖全国赛课获奖课件.pptx》由会员分享,可在线阅读,更多相关《新编剑桥商务英语unit省公共课一等奖全国赛课获奖课件.pptx(33页珍藏版)》请在咨信网上搜索。
1、Module 7第1页7.1 SalesVocabulary:Sale terms2Reading 23Grammar4Speaking:Comparing jobs5Reading 11第2页Reading1.Work in pairs.Compare the jobs in each of the following pairs.What are the similarities and differences?Say which you would prefer to do and why.*doctor/vet *fighter pilot/airline pilot*school t
2、eacher/university lecturer *politician/journalist*manager of a company/manager of a charity 第3页2.Read the article and find out why more people prefer a career in marketing than in sales.Complete the table below with reasons from the text.Reasons for choosing marketingReasons for choosing sales-sound
3、s better at dinner parties-has an air of glamour(whereas sales has an unglamorous image)-(many graduates believe)you work on creative PR campaigns and go on lots of jollies-marketing seems more attractive(than sales)-it isnt as bad as myths suggest-unlike marketing,sales is tangible-it has a direct
4、impact on a companys results-you meet people and communicate with different personalities-in sales theres a buzz of a target-driven environment-you can manage millions of pounds of business-make customers happy-its incredibly rewarding第4页Not sold on sales?Hi,I work in sales.not a great conversation
5、opener,is it?Not like being a fighter pilot or a director of Medecins sans Frontieres,for example.Unfortunately,a job in sales cant quite shake off its unglamorous image or associations with something rather dishonest.This all means recruitment problems for graduate employees.On the other hand,marke
6、ting a less direct way of selling a product is rather more popular as a career choice,and sounds better at dinner parties.Why?Susan Stevens,head of HR at Toshiba,believes that marketing retains an air of glamour and that graduates expect to work on creative campaigns with PRs and lots of jollies.But
7、,on the other hand,sales means door-to-door work and cold calling.Yet this image is misleading.Sales professionals in the UK outnumber people in marketing by about 200,000.This is partly because those who do fall into sales work realize it isnt anything like as awful as the myths suggest.Stevens say
8、s that Toshiba recently had to market its graduate scheme as a sales and marketing programme because we knew sales alone wouldnt attract people.The gamble paid off.Last year the majority of recruits chose sales,including Ross Snowdon,a marketing graduate.Unlike marketing,sales is tangible.It has dir
9、ect impact on a companys results.Its all about meeting people and communicating with different personalities.第5页 Part of the reason why graduates are often not interested in sales is because it isnt seen as a profession.Clarissa Gent,a chemistry graduate and sales manager at Rackspace Managed Hostin
10、g,an IT support firm,says:Careers departments dont talk about sales and there is a lack of education about the different levels you can go to with it.I always thought marketing seemed more attractive,but it wasnt the dynamic world Id imagined.Then I talked to people in sales and realized that it is
11、possible to be passionate about it.It soon became apparent that I was much more suited to sales.Now I speak to customers every day in the buzz of a target-driven environment.Its fantastic.Tom Moody,a commercial director for Proctor and Gamble,says that sales can be managing millions of pounds of bus
12、iness and making sure the customers happy.Its incredibly rewarding.Now theres a convincing sales pitch if I ever heard one!第6页3.Read the text again and answer these questions.1)In the first paragraph,the writer says its easier to start conversations at dinner parties _.A.if you are in sales.B.if you
13、 are in marketing.C.if you are a fighter pilot.D.if you lie.2)According to the writer,the truth is that _.A.marketing is a better profession.B.sales is actually more glamorous than marketing.C.more people are in sales than marketing.D.there are more graduates in marketing.3)One reason Ross Snowdon l
14、ikes sales more than marketing is because_.A.its better paid.B.you see real results.C.you meet more people.D.you can work on your own.4)Its difficult to attract graduates into sales because _.A.many arent suited to it.B.they arent passionate.C.they dont have the right qualifications.D.of a false per
15、ception.第7页Vocabulary:Sales termsMatch these words(1-7)from the text to their definitions(A-G).1.sales pitch2.door-to-door selling3.a buzz4.a myth5.cold calling6.an air7.jollies(informal)A.Making an unexpected phone call or visit to sell something.B.Excitement.C.Business trips with lots of free ente
16、rtainment.D.Knocking on doors all day to sell.E.Making a speech to convince people to buy something.F.Something people incorrectly believe to be true.G.Feeling or attitude.第8页另外一些相关销售表示法:(1)sales quota 销售定额(2)sales figure 销售数字(3)sales representative 销售代表(4)substantial financial rewards 切实经济问题(5)help
17、 buyers satisfy their wants and needs 帮助用户满足他们需要(6)communicate knowledge face to face 面对面地传输知识第9页Reading:The worst job in the world?A:I worked for a firm of architects,which was(unofficially)run by the wife of one of the directors.She was also an expert at creating useless jobs for administration st
18、aff to do,such as removing and re-gluing stamps which hadnt been stuck on straight enough.This wasnt as bad as the email confirmation form,though.This was her strangest invention,whereby all emails had to be copied into a Word document,printed,and signed at the bottom by someone.When I suggested thi
19、s might be a waste of time,she shouted at me.I left a month later.Read about three peoples experiences of bad jobs.B:The most boring job ever is working in a call center dealing with people for driving lessons.Most of the time it was booking people in with the same three-minute conversation over and
20、 over again.Booking a re-test was even worse,because then the people at the other end of the line had just failed their test and wanted to explain why.I lasted three weeks,including a weeks training.第10页C:Ive had some terrible jobs but in the 1960s,my mother worked in a sugar factory.The packs of su
21、gar used to travel along the conveyor belt and at one point,where the sugar was in the bags but still open,they had to travel around a corner.For some strange reason every sixth bag would often fall over.My mothers job was to stand at the corner,eight hours a day,with a pole to help the sixth bag ro
22、und.She lasted three weeks and got a job in a caf instead.Later she heard they replaced her with a piece of plastic on the corner.Look at the statements below about the three jobs.Which job does each statement refer to(A,B or C)?There is more than one answer in some questions.1.These two jobs were t
23、he same every day._ _2.The job description for this job didnt include this!_ _3.This job probably wasnt in a paperless office._4.This job became unnecessary._第11页Vocabulary:Describing jobsComplete the table below with the different forms of each word from the box.repetitive responsible boring frustr
24、ating varied challenging well-paidadjectivenouncomparative formsuperlative formrepeat/repetitionboringmost challengingvarietymore variedbest-paidfrustrationresponsible第12页Listening:Selling2Reading:A proposal3Speaking4Reading:How to sell.17.2 SellingWriting:A fax5第13页Reading:How to sell1.What are the
25、 qualities of a successful salesperson?Make a list of your ideas.-persuasiveness-knowledgeable-trustworthy-believes in the product or service-never gives up第14页2.Read the guide to selling below and choose the best word A,B,C or D to fill gaps 1-15.How to sellIts not quite true that a great salespers
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 新编 剑桥商务英语 unit 公共课 一等奖 全国 获奖 课件
1、咨信平台为文档C2C交易模式,即用户上传的文档直接被用户下载,收益归上传人(含作者)所有;本站仅是提供信息存储空间和展示预览,仅对用户上传内容的表现方式做保护处理,对上载内容不做任何修改或编辑。所展示的作品文档包括内容和图片全部来源于网络用户和作者上传投稿,我们不确定上传用户享有完全著作权,根据《信息网络传播权保护条例》,如果侵犯了您的版权、权益或隐私,请联系我们,核实后会尽快下架及时删除,并可随时和客服了解处理情况,尊重保护知识产权我们共同努力。
2、文档的总页数、文档格式和文档大小以系统显示为准(内容中显示的页数不一定正确),网站客服只以系统显示的页数、文件格式、文档大小作为仲裁依据,平台无法对文档的真实性、完整性、权威性、准确性、专业性及其观点立场做任何保证或承诺,下载前须认真查看,确认无误后再购买,务必慎重购买;若有违法违纪将进行移交司法处理,若涉侵权平台将进行基本处罚并下架。
3、本站所有内容均由用户上传,付费前请自行鉴别,如您付费,意味着您已接受本站规则且自行承担风险,本站不进行额外附加服务,虚拟产品一经售出概不退款(未进行购买下载可退充值款),文档一经付费(服务费)、不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
4、如你看到网页展示的文档有www.zixin.com.cn水印,是因预览和防盗链等技术需要对页面进行转换压缩成图而已,我们并不对上传的文档进行任何编辑或修改,文档下载后都不会有水印标识(原文档上传前个别存留的除外),下载后原文更清晰;试题试卷类文档,如果标题没有明确说明有答案则都视为没有答案,请知晓;PPT和DOC文档可被视为“模板”,允许上传人保留章节、目录结构的情况下删减部份的内容;PDF文档不管是原文档转换或图片扫描而得,本站不作要求视为允许,下载前自行私信或留言给上传者【精****】。
5、本文档所展示的图片、画像、字体、音乐的版权可能需版权方额外授权,请谨慎使用;网站提供的党政主题相关内容(国旗、国徽、党徽--等)目的在于配合国家政策宣传,仅限个人学习分享使用,禁止用于任何广告和商用目的。
6、文档遇到问题,请及时私信或留言给本站上传会员【精****】,需本站解决可联系【 微信客服】、【 QQ客服】,若有其他问题请点击或扫码反馈【 服务填表】;文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“【 版权申诉】”(推荐),意见反馈和侵权处理邮箱:1219186828@qq.com;也可以拔打客服电话:4008-655-100;投诉/维权电话:4009-655-100。