2021年电子商务趋势报告.pdf
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1、1|Ecommerce Trends 2021 Survey Report|EcommerceTrends 2021SURVEY REPORT2|Ecommerce Trends 2021 Survey Report|Table of ContentsOpening Word 4Background and Methodology 5About The Survey 5Respondents Profile 5COVID-19 Impact On Ecommerce 6COVID-19 Impact On Ecommerce Revenues 6COVID-19 Impact On Ecomm
2、erce Profit Margin 8COVID-19 Impact On Workforce 10COVID-19 Impact On Physical Stores Sales 10COVID-19 Measurements For Physical Stores 11COVID-19 Main Challenges For Ecommerce 12COVID-19 Impact On Ecommerce Strategy 12COVID-19 Measurements For 2021 14Ecommerce Financial Overview 152020 Ecommerce Fi
3、nances 15Profit vs.Revenue Importance For Ecommerce 16Ecommerce Budget For 2021 17Ecommerce Competitive Environment 17Ecommerce Strategy Trends For 2021 19Free Returns 19Financing Customers 20Direct Selling In Social Media 20Dynamic Pricing 21PWA 22Product Subscription Services 22Voice Commerce 23Di
4、gital Wallets 24AR/VR 243|Ecommerce Trends 2021 Survey Report|Cryptocurrencies Payments 25Omnichannel Ecommerce Trends 2021 26Building Technologies In-House 27AI Ecommerce Trends 2021 28Ecommerce Technology Trends For 2021 28Analytics&Data Insights 29Marketing Automation 29Product Visualization 30Fr
5、aud Prevention 31Payments&Checkout 31Order Management 32Product Feeds 33PIM 33Ecommerce Platform Trends 34Ecommerce Site Search Trends 2021 35Ecommerce Site Search Solutions 36Ecommerce Site Search Satisfaction 37Ecommerce Site Search Workforce 38Top Ecommerce Site Search Features 38Personalization
6、Ecommerce Trends 2021 42Ecommerce Marketplace Trends 42Ecommerce Sustainability Trends 43Ecommerce Marketing Trends For 2021 44Final Word About Ecommerce Trends 2021 454|Ecommerce Trends 2021 Survey Report|Opening WordAntanas Bakys CEO&Co-FounderLast years eCommerce Trends 2020 Survey Report was suc
7、cessful because of one main reason:we gave a real voice to 150+eCommerce leaders and then simply published it.We didnt hire copywriters to share their opinion nor created artificial trends from our bias perspective.Again,this year,we gave a voice to decision-makers from big eCommerce companies and a
8、gain published the real trends to help you form a winning strategy for 2021.This year the main topic,of course,is COVID-19.We see from the report that although the world faces serious challenges by managing the crisis,many people lose their jobs and,unfortunately,beloved relatives,eCommerce only win
9、s.Therefore I believe that this is a great chance for the eCommerce industry to help the world fight the Coronavirus crisis and make our lives better.And its already happening.First of all,eCommerce helps to keep social distancing.We dont need to risk our health by going to physical places to buy th
10、ings we need.From groceries to board games,from drugs to bikes.Secondly,eCommerce helps to keep the economy and businesses alive.Therefore many people dont lose their jobs or find new ones in this industry.Ecommerce needs much more couriers,marketers,accountants,managers,and many other specialists.F
11、inally,eCommerce helps us keep our emotional well-being by giving us access to things and activities we enjoy.The renaissance of board games has started as we want to have more fun at home,bike sales have grown as never before as we still want to enjoy outdoor activities,online-streaming services of
12、fer quality content to entertain us,or even online psychotherapy have become widely available to cope with our emotional challenges.And here comes the tipping point in the eCommerce industry that raises an important question:where will the profit be distributed gained from the COVID-19 crisis?The ma
13、jority of the eCommerce companies that participated in our survey are planning to increase their budgets and invest in improving their business through new technologies and new practices on a larger scale.It means more jobs,more modern technology companies to serve the market,and most importantly-wa
14、y better shopping experience for the people.I believe that the shopping experience directly correlates with our well-being because it saves lots of time,effort,and money.Thank you for your work,dear eCommerce professionals,and lets continue helping the people fight the Coronavirus crisis by creating
15、 more and better shopping experiences in 2021!5|Ecommerce Trends 2021 Survey Report|Background and MethodologyThis is an annual global initiative created by SearchNode Inc.,aiming to help retailers prepare their businesses for the upcoming years.This year,in October 2020,SearchNode conducted an onli
16、ne survey,where nearly 100 eCommerce decision-makers from Europe and North America participated.Full anonymity was guaranteed for all of the respondents.The research aimed to collect insightful information about the current and future trends of eCommerce and how COVID-19 impacted the industry.The su
17、rvey consisted of various questions,covering the most important and progressive topics in the eCommerce industry.The goal of the Ecommerce Trends 2021 Survey Report is to show possible directions,explain why different cases happen,and enrich it with opinions from other sources;thus,we didnt want to
18、form an opinion from our perspective,as it wouldnt be objective.We decided to let our readers make the conclusions themselves,based on rich survey data.With the knowledge gained from research questions,the readers will be able to incorporate their own ideas about the future.Note:Values may not add u
19、p to 100 percent due to rounding.About The SurveyRespondents ProfileWe sell online&in physical stores70%We sell only online30%North America13%Europe87%Fashion&ApparelHome Improvement,DIY&ToolsElectronics and ComputingHealth and BeautyOtherSports EquipmentFood and DrinkJewelry,Watches,AccessoriesB2BB
20、ooks and MagazinesOffice Supplies and FurnitureAnimal and Pet SuppliesGifts,Hobbies,Collectables19%10%3%12%5%3%2%19%6%3%10%4%2%ManagerDirectorEntry 1%Founder 3%Owner 5%VPSeniorHeadC-Level25%15%14%8%8%22%6|Ecommerce Trends 2021 Survey Report|The respondents were from various sizes of companies rangin
21、g from less than one million USD in 2019 revenues to more than one billion USD.13%of companies were from small eCommerce companies,with up to 10M revenues in 2019.41%were from medium-sized businesses with$10M-200M revenues in 2019.And 44%were from big eCommerce companies,having revenues ranging from
22、$200M to more than$1B in 2019 revenues.The vast majority of respondents(99%)were in a decision-making role,based in Europe(87%)or North America(13%).The majority of people who participated in the survey(70%)work in companies that operate eCommerce businesses and brick-and-mortar stores.The other 30%
23、sell purely online.Thus,all of the companies,which took part in the survey,have an eCommerce presence.The participants were representing various verticals,such as Fashion&Apparel(19%),Home Improvement,DIY&Tools(19%),Electronics and Computing(12%),Health and Beauty(10%),and other categories.The vast
24、majority of companies(97%)serve the B2C segment.What was the revenue of your company in 2019?2%Less than$1 million11%$1M-$10M20%$10M-$50M9%$50M-$100M12%$100M-$200M14%$200M-$500M5%$500M-$1B25%More than$1 billion2%I dont knowCOVID-19 Impact On Ecommerce RevenuesCOVID-19 Impact On EcommerceCoronavirus
25、demanded a lot of changes in the way we live our daily lives.One of the most extreme measurements introduced is the lockdown.It spread to the global level in the Spring of 2020.People were not able to visit physical stores,so naturally,they switched to online shopping.In fact,7 out of 10 shoppers sa
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