2021年支付应用报告.pdf
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1、The State of Payment Apps An Analysis of Payment App Market Trends and Top Apps in the U.S.2021 Sensor Tower Inc.-All Rights ReservedThis report is an analysis of payment apps available on the App Store and Google Play.It includes download trends along with rankings of top apps from Q1 2018 through
2、Q1 2021.Payment apps are further broken out into following subcategories:Digital Payment:Casual cash transfer apps that enable users to send money to friends and family,as well as pay businesses for mostly zero fees.Money Transfer:Apps that focus on international money transfer services,and enable u
3、sers to send money and remittances with service fees.Payment Solution:Apps such as Klarna that offer buy now,pay later(BNPL)installment payments after a purchase.The State of Payment Apps:Introduction 2021 Sensor Tower Inc.-All Rights ReservedTable of Contents 04-Market Overview:United States 09-Dig
4、ital Payment 19-Money Transfer Apps 26-Payment Solution Apps 33-Conclusion An Overview of Payment Apps in the U.S.Market Overview:United States05M10M15M20M25M30M35M40MQ1 2018Q2 2018Q3 2018Q4 2018Q1 2019Q2 2019Q3 2019Q4 2019Q1 2020Q2 2020Q3 2020Q4 2020Q1 202116M14M13M14M11M10M10M9M9M9M9M8M8M18M18M18M
5、21M16M15M15M14M14M13M13M11M10MApp StoreGoogle PlayPayment Apps Reached a Peak of 35 Million Installs in Q2 2020Top digital payment and money transfer apps saw record adoption in Q2 2020,surpassing 35 million downloads and soaring 53 percent year-over-year.As the first federal stimulus checks were is
6、sued in the U.S.in April 2020,money transfer services also saw high demand.Despite the drop in adoption in Q3 2020,digital payment and money transfer apps saw consistent growth quarter-over-quarter.U.S.payment apps are on the rise,kickstarting 2021 with total installs of 34 million in Q1.Market Over
7、view U.S.U.S.quarterly downloads of top digital payment and money transfer apps23%+22%5 2021 Sensor Tower Inc.-All Rights Reserved+21%Note Regarding Downloads Estimates:Download estimates are the aggregate downloads of the top 25 digital payment apps in the U.S.from 2018-2020.The Payment App Space S
8、aw Consistency Among Top App RankingsTop digital payment and money transfer apps by U.S.downloads on the App Store and Google Play6 2021 Sensor Tower Inc.-All Rights Reserved-1 2 3 4 5 6 7 8 9 10-1 2 3 4 5 6 7 8 9 10-1-1+1-2+2+1-+1-1-1NEW-1 2 3 4 5 6 7 8 9 10-1-1 2 3 4 5 6 7 8 9 10Cash App Square Ve
9、nmo PayPal PayPal PayPal Zelle Early Warning Services Google Pay Google Western Union Western Union Holdings JPay JPay Xoom PayPal MoneyGram MoneyGram PayRange PayRange201820192020Q1 21Cash App Square Venmo PayPal PayPal PayPal Zelle Early Warning Services Google Pay Google Western Union Western Uni
10、on Holdings JPay JPay Xoom PayPal MoneyGram MoneyGram PayRange PayRangeCash App Square Venmo PayPal PayPal PayPal Zelle Early Warning Services Google Pay Google Western Union Western Union Holdings JPay JPay Remitly Remitly Xoom PayPal MoneyGram MoneyGramCash App Square PayPal PayPal Google Pay Goog
11、le Venmo PayPal Zelle Early Warning Services Western Union Western Union Holdings Remitly Remitly JPay JPay MoneyGram MoneyGram Xoom PayPalMarket Overview U.S.01M2M3M4M5M6M7M8M9MQ1 2018Q2 2018Q3 2018Q4 2018Q1 2019Q2 2019Q3 2019Q4 2019Q1 2020Q2 2020Q3 2020Q4 2020Q1 20212.5M3.2M1.8M982K1.2M1.5M849K460
12、K3.7M4.6M1.9M1.7M1.6M2.1M1.3M613KApp StoreGoogle PlayPayment Solution Apps Surged During Holiday ShoppingPayment solution apps experienced their best quarter ever in Q4 2020 during the holiday season.Adoption of these apps surpassed 7 million downloads for the first time,climbing at a year-over-year
13、 rate of 115 percent.Despite their relatively recent arrivalmost entered the U.S.market in 2018 and 2019payment solution apps have been growing at an exceptional rate.Led by Klarna,they reached close to 6 million downloads in Q1 2021,soaring 114 percent Y/Y.U.S.quarterly downloads of top payment sol
14、ution apps on the App Store and Google Play7 2021 Sensor Tower Inc.-All Rights Reserved319K264K138K187K171K83K+118%+462%Market Overview U.S.Note Regarding Downloads Estimates:Download estimates are an aggregate of the top 5 payment solution apps in the U.S.from 2018-2020.Klarna Klarna Bank Affirm Af
15、firm Afterpay Afterpay Quadpay QuadPay Perpay PerpayKlarna Topped the Payment Solution App Download ChartsTop payment solution apps by U.S.downloads on the App Store and Google Play8 2021 Sensor Tower Inc.-All Rights Reserved20192020Q1 211 2 3 4 51 2 3 4 5Klarna Klarna Bank Afterpay Afterpay Affirm
16、Affirm Quadpay QuadPay Sezzle Sezzle1 2 3 4 5Klarna Klarna Bank Afterpay Afterpay Affirm Affirm Quadpay QuadPay Sezzle Sezzle-1+1-NEW-Market Overview U.S.Swedish app Klarna quickly gained popularity in the United States after its first appearance on the U.S.app stores in Q4 2018,and has been the No.
17、1 ranked payment solution app in the U.S.since 2019.Payment solutions apps surpassed 1 million downloads in the U.S.for the first time during the 2019 holiday shopping season,when the top six apps gained 1.2 and 1.5 million downloads in November and December 2019,respectively.Amid increased financia
18、l stress caused by the COVID-19 pandemic,the payment solution space has been on a rise as the“buy now,pay later”concept provided a potentially interest-free alternative to credit card payments.Payment solution app downloads soared 110 percent year-over-year in December 2020.Trends of Digital Payment
19、 Apps in the U.S.Digital Payment Apps:United States01M2M3M4MJan-19Mar-19May-19Jul-19Sep-19Nov-19Jan-20Mar-20May-20Jul-20Sep-20Nov-20Jan-21Mar-21Monthly U.S.downloads of top digital payment apps Google Pay Downloads Surpassed Cash App in DecemberDigital payment apps saw a significant boost in adoptio
20、n at the beginning of the pandemic.Although growth slowed down mid-year,downloads remained above their pre-pandemic level.Cash App continues to lead the space in Q1 2021,surpassing 3 million downloads in January 2021 and gaining 8.7 million in the first quarter.Google Pay adoption skyrocketed in Dec
21、ember 2020 and surpassed 3 million downloads after the relaunch of the app.Users from the old version flocked to the new app along with new users.In addition,Google made an advertising push on top ad networks to promote the new version,launching a$21 referral rewards promotion the same month.10 2021
22、 Sensor Tower Inc.-All Rights ReservedCash AppGoogle PayPayPalVenmoZelleCash AppGoogle PayPayPalVenmoZelleDigital PaymentCOVID-19 OutbreakCash App accounted for 30 percent of the market share among top digital payment apps in Q1 2021.Although this share size decreased year-over-year,Cash App still r
23、emained the No.1 digital payment app by downloads.Google Pay downloads surged past Venmos in Q1 2021.Google Pays market share climbed to 19 percent in Q1 2021,up from 8 percent in 2020.Cash App Gained the Most New Downloads in Q1 2021201820192020Q1 20210%25%50%75%100%11%11%13%10%18%23%27%24%19%8%5%6
24、%22%23%22%24%30%35%33%35%Cash AppPayPal Google PayVenmoZelle11 2021 Sensor Tower Inc.-All Rights ReservedProportion of U.S.installs among top digital payment appsDigital Payment-31-26-21-16-11-6-1Jan-19Mar-19May-19Jul-19Sep-19Nov-19Jan-20Mar-20May-20Jul-20Sep-20Nov-20Jan-21Mar-21Cash AppVenmoRobinho
25、odZelleCredit KarmaChase MobileGoogle PayRankings by U.S.download of top finance apps Cash App Ranked No.1 Among All Mobile Finance Apps12 2021 Sensor Tower Inc.-All Rights ReservedCash AppZelleRobinhoodVenmoCredit KarmaChase MobileGoogle PayDigital PaymentCash App ranked as the most downloaded fina
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