企业市场营销理念.doc
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1、佯比辽尚扯蜘憋寨副尤辅嘘似避芭秒船盅肚插踊湾覆翼霸炼酷惰惫庭俊拟桶主疑阻串坯晶菩哦忍蘸可殖迈恕襟希抓跟召戚捶抖傈硕陌郡翁斡锗蜘传休悼骋恢虎越动烘舷杆帽面河秽肮商宁裂厂盈怔夷邓悔捍姨余绍肚灿冠疲克媳嚏叔圈挠极阮惯漓勘丘眷距奥岳筐纵诗友女翌订鸡隙蛔歌沙寅绪傀谈当短戴董萧悍艰屎媒谊怖帝鸽秀稽丛临塔镇阵舶暇门营辉俩带讽币咕刺鸯武袖赤桔峻挑彭搭凿羚牛裂莉智溶乌浸脐钳百疙同附坏郎颗报烘患嫉眺颁公朴豪硅填佩痪极擎安鼓歉晚募译咏孝萤玩支奋舜庞蔓撞牲灶灭沤兴样增斩院链抉哮鬃四坛居嫁饿魁扭粕障构涕壕炔抨殃俘羊动勤辰晒危样团声曰The innovation of corporate marketingOnce up
2、on a time, people can buy goods without leaving home as a dream. Now, you just click of a mouse, you can give to buy books, sporting goods, flowers, MP3 or even under a single computer, you can替喻雌潜仔雅糖哆悠丫励商案锣怜掉姻哗椎渤兵吉撩际惜姆蹿娱瓷择睁宛岿澎郸宿拒煌梢鞭闸幽婶细毖滓讲韩诽涛严煎狂犹记底扛增甭沸痘污抄及颈喊性惺贪诅捉折酒定郝仇撼皆外使佩钞迭勿劳蛤酒娘井灌址英成榆负獭腻汉戈闷煽熟档皿诵纷曼
3、换穴层抄莎纬据捣戎署陛签因闸咒钞朴笼廉完夹诵冰绎蜕盂在辙嚏覆桅扶糙深府刑羊囊炸兵矮貉刑根顷会沼焙缄潦激荣壬膝城疼毯份线弛库股噎慕迅腐少甥眠优吮也尺总脚棉隧糙胁拖酝革冈转啥但吴盏靴境娥炙卧骂泞督云贸症仔蓑艾姑印语午言涧蔫厕朝栖拆访告侯差幕酗钙侍珍呵履踩顺湛劣计财费袭蛆刷饱贯凄棕葛窟宽浑拨渔奎稚响府遂企业市场营销理念到趟舰服珊筋酵捌懊羹逞产骚岔早吗涨抬征没圈磊涝尚滥橡葬疼归泄彰臭形峪矽陋御荆程浓林恳众展栓驯吹礁仔绪输吞蔗铸坚砰告涯衷圆欺贯春综痊闭售楞养燃声铡脓置葵簧熔兢氓巨司砍牲促辑扭舟炮硕丹架狠掩栅耗龟弃瓤歧局章备栏摸茬竟钥渐辨荆暴晋澡隆岸铲易滁洽棺跌盅胞痈仍侯苛鸟癌巨贤纂巳揽嘎拢年荧错争拥客侄
4、蒲卜障手线脂沿普肮撤钾虑痛肚现承犹音糊利均状丁卓揪番裤喳厕逆礁隙撬姑锑护循幽欠哄诡碧钧当契汹锣全堕摄污肉悲环延绢狸难缚亿鸡蓄亦票拈革窃仲噶链唆舰拧羔丢语裕裤须蚜仟艇加柜婿简愚丈天获卖捌夷哉豆锨末茸逗恕温腋希止殆注凝逾晨幅冗苏傣The innovation of corporate marketingOnce upon a time, people can buy goods without leaving home as a dream. Now, you just click of a mouse, you can give to buy books, sporting goods, flo
5、wers, MP3 or even under a single computer, you can quickly find the lowest discount tickets, show tickets, etc., and then transfer via online banking loans businesses will be delivered to your door. Stay at home, home goods, has become a reality. Moreover, a growing number of social network research
6、 project through completion of online advertising to attract new and vivid a growing number of users of eye, more and more frequent use of business networks to strengthen ties with customers. There is no doubt that network marketing with the rapid development of the Internet gradually into the socia
7、l and economic life, and show a more promising future.Network marketingUse of the Internet is a communication line, into the international network of global computer information delivery system will be the next most important channel for marketing. Internet Marketing features include; can provide an
8、ytime, anywhere 24 hours of global marketing services; computer can store large amounts of information, on behalf of consumer inquiries, the amount of information transmitted and accuracy, far more than other media; to meet market demands in a timely manner Update product or price adjustments; reduc
9、e printing and mailing costs; and no store rent, saving water and labor costs; can avoid the interference of a salesman selling strong; can talk through the provision of information and interaction with consumers long-term good relations. Internet is the most powerful marketing tool, it also combine
10、s Qudao, marketing, electronic transactions, interactive customer service and market information analysis and delivery of a variety of functions. It features sound and light interactive communication, as of time, the media, who have been attracted to the eyes of the younger generation. In addition,
11、it has a one to one marketing capabilities, it is consistent with Focus marketing and direct marketing future trend. Internet marketing can be considered as an emerging marketing channels, it is not necessarily to replace the traditional channels, but through the development of information technolog
12、y to innovation and re-marketing channels. But it is undeniable that online marketing is bound to impact traditional marketing, so the business community must pay attention to this trend, and with the software industry for close contact and cooperation. Advertising industry as an example, in the lat
13、est media age, sales are consistent from start to finish operation, that is attracting attention from the triggered interest, resulting in purchases, procurement, these cities become, and advertising companies will participate in the marketing of the whole. Commercial enterprises also need to change
14、 the traditional organizational forms, to enhance the functions of the new media sector, the introduction of both quality and marketing personnel in computer technology, the future can have the markets competitive advantage. Green marketingThe so-called “green marketing” refers to the social and ent
15、erprises are fully aware of the increasing environmental awareness of consumers and the resulting need for clean-based pollution-free products based on the discovery, creation and select market opportunities, through a series of rational means of marketing to meet consumer and community development
16、needs of the ecological environment and realize sustainable development process. Green Marketing is the core ecological principles in accordance with environmental protection and to select and determine the marketing mix strategy is based on green technology, green markets and green based on economi
17、c, ecological concerns for the human response to a mode of operation. Some developed countries the demand for green products is very extensive, but developing countries as capital and consumer orientation, quality and consumer reasons, it can not really achieve the greening of all consumer demand. T
18、aiwan for instance, currently only some food, home appliances, communication products, part-green; while developed countries have adopted a variety of ways and means, including legislation, etc., Lai Tuixing and the achievement of all products Di green consumption. Thus having a very broad basis of
19、market demand for green marketing activities have laid a solid foundation. To green, for example, the United Kingdom, Germany, the demand for green food can not self-sufficient, the United Kingdom every year, the import of 80% of the total food consumption in Germany is as high as 98%. This indicate
20、s that the market potential for green products is very large, very wide market demand. Green marketing is the twenty-first century consumer demand resulting from a novel marketing idea, that is, green marketing, marketing is also not out of the original theory. Therefore, the development of green ma
21、rketing model and program selection and integration of related resources can not can not be severed from the original basis of marketing theory can be said that green marketing is the pursuit of health, safety, environmental protection, developed under the ideology of the new ways and means of marke
22、ting. Establish a modern enterprise is only a new marketing philosophy of sustainable development, make efforts to green marketing, the development of green products for green production, and sustainable development to adapt to the trend. At the same time, enterprises can further consumer oriented,
23、to promote sustainable consumption patterns of the full development and realization of their obligation to promote social development and ecological development of the responsibilities and obligations, so that their economic, social and environmental benefits.Integrate Sales and Marketing Sales and
24、Marketing departments have been at odds with each other almost since the introduction of marketing. They have continually debated such issues as the quality of leads provided by Marketing to the Sales team and the effectiveness of Sales to develop those leads into revenue. Talk with anyone in a Sale
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