秦工国际集团宣传册策划方案.doc

秦工国际集团宣传册策划方案P1、封面:秦工国际集团（LOGO）宣传语：可信赖的国际贸易平台P2、封二：秦工国际集团简介P3、目录P4-5、名客来P67、外贸托管P8、外贸商学院P9、EUH计划P10、成成人力P11、封三 照片P10、封底：名客来（LOGO）联系方式名客来宣传语:做进出口，就上名客来P1、封面：秦工国际集团(LOGO）宣传语：可信赖的国际贸易平台P2、封二:秦工国际集团简介秦工国际集团简介 Qingong International Group Profile秦工国际集团成立于2008年,在董事长秦长岭的领导下，与时俱进，开拓创新，2013年-2016年,三年内成功实现三次转型升级,2013年12月,升级为外贸综合服务平台,2014年12月,升级为外贸托管平台，2016年1月，升级为互联网+外贸平台，全国首家M2B跨境电商平台名客来上线，成为跨境电商3.0时代引领者。目前，集团已成为集跨境电商平台、外贸托管、外贸培训、外贸人才打造等全产业链外贸综合服务平台。Qingong International Group， founded in 2008， under the leadership of Qin Changling， has been always keeping pace with the times and continuously to conduct promotion and innovation. From 2013 to 2016, Qingong International Group has successfully realized three times of transformation and upgrading。 In December 2013, Qingong International Group has upgraded as a comprehensive foreign trade enterprise； in December 2014， it becomes a foreign trade trusteeship platform; in January 2016, along with the launching of the first M2B cross-border e-commerce platform in China， Qingong has transformed into a internet plus foreign trade platform and becomes the leader of cross-border e-commerce 3.0 era。 So far, Qingong International Group has become the whole industry chain comprehensive foreign trade service platform integrated with cross-border e-commerce platform， foreign trade trusteeship， foreign trade training and foreign trade talents cultivation.配图秦长岭董事长与科特迪瓦总统阿拉萨内瓦塔拉合影 Qin Changling, president of Qingong International Group， poses for a group photo with Alassane Ouattarra, president of Ivory Coast企业社会荣誉 Social Honors山东省跨境电商协会会长单位中华大儒商文化研究学会 副会长单位 中国青年企业家协会会员单位 山东青年企业家协会常务 理事单位济南市进出口协会副会长单位 北京大学齐鲁会秘书长单位 山东大学校友商会常务副会长单位President Unit of Shandong Cross-border Ecommerce AssociationVice-president Unit of China Confucian Businessmen Culture Research AssociationMembership Unit of China Youth Entrepreneurs AssociationStanding Director Unit of Shandong Young Entrepreneurs AssociationVice-president Unit of Jinan Import and Export AssociationVice-president Unit of Shandong Alumni Association of Peking UniversitySecretary General Unit of Qilu Association of Peking UniversityStanding Vice-president Unit of Alumni Business Association of Shandong University企业资质 Qualifications中国海关高级认证欧盟海关AEO认证 ISO9000质量管理体系认证商检局A级资质税务局重点支持企业Senior Chinese Customs CertificationEuropean Union Customs AEO CertificationISO9000 Quality Management System CertificationA Level Qualification of EntryExit Inspection and Quarantine BureauKey Support Enterprise of Taxation Bureau配图：韩国国务院前秘书长许鉥与著名书法家张铁军莅临秦工国际集团参观考察Mr。 Xu Shu, former secretary-general of State Council of South Korea, and Zhang Tiejun, a famous calligrapher， pay a visit to Qingong International Group for investigation。P3：目录（公司主营业务）服务项目 Foreign Trade New Form Projects秦工名客来秦工外贸托管秦工外贸商学院秦工EUH人才计划秦工国贸通成成人力Makeronly。comQingong Foreign Trade TrusteeshipQingong Foreign Trade Business CollegeQingong EUH Talents PlanQingong GuomaotongP4-5名客来名客来是中国首家M2B（Manufacturers to Business)跨境电商平台，平台上入驻的是世界各国工厂，全球买家直接从工厂采购产品.名客来依托秦工国际集团多年积累的60多万全球商家资源，150多个国家的政府、商会资源，迅速在全球推广。M is the first M2B (Manufacturers to Business） crossborder e-commerce platform in China。 All sellers of Makeronly。com are manufacturers worldwide, and the global buyers can directly purchase products from manufacturers. Qingong International Group has been spreading all over the world in a rapid pace, relying on over 600，000 buyers， and governments and chambers of commerce from more than 150 countries， which have been accumulated by Qingong International Group over many years.截止5月31日，名客来入驻工厂达7517家,其中包括魏桥集团、大汉塔机、徐工机械、中国重汽等知名的大型企业近千家。产品分为16大类,87万余件。名客来是当前世界上国际贸易平台的最新模式，被写入2016年济南市政府工作报告，受到政府高度重视.Till May 31st， 2016, 7517 manufacturers have joined in M, including near a thousand of famous and large enterprises, such as Weiqiao Textile Group， Dahan Tower Crane, XCMG, SINOTRUK， etc。 There are 16 categories of products and over 870,000 kinds of products in total shown on M。 Now Makeronly。com is the latest mode of international trade platform in the world. M has been written in the government work report of Jinan City， which has won the high emphasis from the government.配图：名客来与尼日尔共和国签署战略合作协议M signs strategic cooperation agreement with Niger一、定位 Positioning01 平台+服务 Platform + Services名客来依托秦工国际集团雄厚的外贸资源，为平台工厂提供通关、快速退税、融资、收汇、信用证操作、信保、物流、外贸托管、产品推广、外贸培训、人才招聘、外语翻译、国际品牌注册与认证等深层次全产业链外贸服务。Makeronly。com， relying on the abundant foreign trade resources of Qingong International Group， can provide deep level whole industry chain foreign trade services of clearance, quick tax refund， financing, exchange collection， letter of credit operation, credit insurance， logistics， foreign trade trusteeship， product promotion， foreign trade training， talent recruitment， foreign languages translation, international brand enrollment and certification, etc.配图:名客来参展第十一届印度尼西亚中国机械与电子产品贸易展览会 Makeronly。com attends the 11th China Machinery and Electronic Products Exhibition in Indonesia02 3B定位 3B positioningBreak： 去中间化,采取M2B模式（Break intermediate link， adopt M2B mode)没有中间商,全球买家直接联系工厂采购the global buyers can directly purchase from manufacturers without middlemen.Big: 大型化 （Large-scale)名客来平台上入驻企业都是成立三年以上，在行业内有一定规模的工厂，产品质量好，工厂信誉好,可信赖。The enterprises on M are factories with certain scale and over three years of foundation, which gurantees goodquality products and high enterprise reputation.Brand: 品牌化 （Branding）通过信用评级、用户评价等办法帮助生产工厂在国际市场树立品牌，提高市场占有率，提高产品利润。Apply methods of credit rating and user comments, etc., to help manufacturers to build brands in international markets, increase market share and products profits. 配图：名客来跨境电商平台在印度正式发布 M is officially launched in India03 买全球、卖全球 Global Buying, Global Selling。名客来平台上的工厂来自中国和世界上不同的国家，是一个买全球、卖全球的国际贸易平台.The factories on the platform are from China and different countries of the world, M is a Global Buying， Global Selling international trade platform。配图：非洲13国外交使节莅临秦工国际集团就名客来进行考察调研Ambassadors from 13 African countries pay a visit to Qingong International Group for an investigation on M.二、优势 Advantages省时 time-saving找寻工厂便捷省心 worrysaving和大型工厂合作，产品质量好，交易有保障.省钱 costsaving直接和工厂合作对比COMPARISON名客来M2BMakeronly。com现有的B2B平台网站Other B2B Platforms供应商数量Supplier Quantity根据行业限定数量Limited quantity of different industries无限制 No limit供应商类型Supplier Type仅工厂入驻Only manufacturers中间商占70 70% dealers供应商规模Supplier Size行业中的大中型企业Large and mediumsized manufacturers of different industries中小微企业 Small and microsized enterprises市场范围Market Range买全球、卖全球Global buying, Global selling中国产品出口 Chinese products export品牌战略Brand Strategy帮助会员企业培育国际品牌Help member enterprises to cultivate international brands没有品牌培育No brands cultivation外贸综合服务Comprehensive Foreign Trade Service 深层次全产业链外贸服务deep level whole industry chain foreign trade service没有服务No service三、案例 Cases配图：秦工国际集团与澳中工商业委员会南澳州分会签署名客来项目战略合作协议Qingong International Group signs the strategic cooperation agreement of Makeronly。com with South Australia Branch of Australia China Business Council案例1 Case 14月6日,在山东省-南澳州庆祝结好30周年商务推介会上，秦工国际集团董事长秦长岭与澳中工商业委员会南澳州分会会长孔晓安签署名客来项目战略合作协议，澳中工商业委员会南澳州分会将在澳大利亚宣传推广名客来，借助名客来平台把澳大利亚的名优企业、名优产品展现给中国、展现给世界。On April 6th, Qin Changling, president of Qingong International Group, signed the strategic cooperation agreement of Makeronly。com with Sean Keenihan， president of South Australia branch of Australia China Business Council。 South Australia branch of Australia China Business Council will promote Makeronly。com in Australia and show Australian high-quality enterprises and products to China and the world.配图名客来参加2016年中国品牌商品(中东欧)展 M participates the China Brands Fair (Central and Eastern Europe） 2016案例2 Case 21月19日，名客来上线不到半个月，会员企业-山东博兴云光钢铁厂收到了来自肯尼亚钢铁买家的36万美元订金,钢铁类目服务部工作人员迅速协助工厂完成交易，并顺利把200吨彩钢板运到肯尼亚蒙巴萨的一处工地建彩钢板房.据客户介绍，从搜索到名客来网站,到询价、考察、下单、付定金，这位非洲客商仅用了两周时间。On January 19th， launched for less than half a month, Ms member enterprise-Shandong Boxing Yunguang ironworks received 360，000 USD order from Kenya steel buyers。 Steel services staffs assisted the factories rapidly and completed transactions， successfully carrying 200 tons Choi metal to a steel prefabricated house in a construction site of Mombasa, Kenya。 According to the customer， from finding Ms website， to inquiring, inspecting, placing orders and paying a deposit， the African businessmen finished in just two weeks。案例3 Case 3约翰是一名来自赞比亚的卡车贸易商。2016年3月初，他通过名客来平台找到了中国重汽集团,准备采购一批卡车。两周后，他便支付了43万美元的定金。据约翰介绍,在名客来平台上,从产品搜寻、询盘、议价到定金支付仅仅用了两周时间，采购成本较以往降低了6%,而且卡车质量都属上乘。他对此优质供应商相当满意，而且打算今年再增加采购计划.John is a Zambian truck trader。 At the beginning of March， 2016, John found China National Heavy Duty Truck Group on platform, located in Jinan, Shandong Province， China. After two weeks， John has paid a 43 thousand USD of deposit。 John mentioned that, it just takes him 2 weeks from products searching, inquiry， negotiation, to deposit payment on Makeronly。com； procurement costs reduced by 6% than before； and all the trucks are in high quality。 He was satisfied for the highquality supplier and planed to increase the procurement plan this year。P67外贸托管秦工外贸托管Qingong Foreign Trade Trusteeship秦工外贸托管 让外贸变得简单Qingong Foreign Trade Trusteeship-Make Foreign Trade Easy一、秦工外贸托管 Qingong Foreign Trade Trusteeship秦工外贸托管，帮助工厂组建、管理、培训外贸团队，开拓国际市场,培育国际品牌。目前已发展成为全国最大的外贸托管平台。截至2016年5月31日，入驻托管工厂118家.Qingong Foreign Trade Trusteeship assists the factories to build， manage and train the foreign trade teams as well as to expand the international market and cultivate the international brands。 So far, Qingong Foreign Trade Trusteeship has become the largest foreign trade trusteeship platform in China。 Up to may 31st， 2016, 118 trusteeship factories have joined Qingong Foreign Trade Trusteeship配图秦工国际集团与山东华凌电缆有限公司外贸托管签约仪式The foreign trade trusteeship signing ceremony of Qingong International Group and Shandong Hualing Cable Co。， Ltd二、外贸托管的三大功能 Three Major Functions of Foreign Trade Trusteeship孵化器，外贸起步。Incubator：To build and develop foreign trade trusteeship team加速器，把小户做大.Accelerator:To improve and expand the foreign trade businesses国际品牌培育，把大户做强。International Brands Cultivation： To promote international business to be well-known over the world.三、秦工外贸托管教练制度 The Coach System of Foreign Trade Trusteeship企业的外贸团队入驻之后，秦工外贸托管会派遣一名拥有多年外贸从业经验的业务精英，作为外贸教练，手把手教授托管团队如何做好国际业务，随时解难答疑，对团队的纪律与业务成果负责。After the entering of the enterprises foreign trade teams, Qingong Foreign Trade Trusteeship will send a business elite with many years of foreign trade working experience as the foreign trade coach, to handto-hand teach the foreign trade trusteeship team how to do well in international business， be ready for answering any questions and be responsible for the business and discipline results of the team.四、秦工外贸托管教练“六能 The “Six Abilities” of the Coaches of Qingong Foreign Trade Trusteeship能做 High professional competence ability in business能教 Excellent guidance ability in teaching能写 Outstanding summarizing ability in writing能讲 Splendid analysis ability in speeching能管 Unique operating ability in management能拼 Striving and fighting ability in business配图秦工外贸托管教练研讨会The coach seminar of Qingong Foreign Trade Trusteeship五、外贸托管解决企业以下痛点 Foreign Trade Trusteeship can solve the pain points of enterprises1、外贸人才招聘难Difficult to hire foreign trade talents2、外贸人员培训难Difficult to train the foreign trade staff3、外贸人员管理难Difficult to manage the foreign trade staff4、客户信息少Less clients information5、订单成交率低Low order close rate6、外贸团队离职率高High quits rate of foreign trade teams7、公司没有外贸工作氛围No foreign trade working atmosphere in the company8、大客户跟踪难Difficult to track key accounts9、出口利润低Low export profit10、不敢接收信用证Dare not to receive the letter of credit11、出口退税慢Slow speed of export tax refund12、外贸流程不熟悉Unfamiliar with foreign trade processes六、秦工外贸托管的六大保障The Six Guarantees of Qingong Foreign Trade Trusteeship外贸流程操作 Foreign Trade Process Operations客户信息来源 Clients Information Sources交易安全 Transaction security外贸培训 Foreign Trade Training人才招聘 Talents Recruitment日常管理 Routine Management七、案例 casesCase 1 临沂康贝尔装饰工程有限公司加入秦工外贸托管后，不到一个月的时间拿到了2笔订单,共计30余万美金，并随着秦工国际品牌战略的推行，越来越多的国外客户知道了“康贝尔”这一中国品牌。Not long after joining in Qingong Foreign Trade Trusteeship, Linyi Kangbeier Decoration Engineering Co.， Ltd， has obtained 2 orders less than one month with more than 300，000 US dollars in total. Besides， with the proceeding of branding strategy of Qingong International, more and more international customers get to know the brand “Kangbeier.Case 2夏慧芳,沧州程瑞管件有限公司的托管员工。她第一次出单之后，一些秦工的同事对于她做的产品非常感兴趣，向有需要的客户大力推荐，很快又出了第二单。秦工国际一致致力于为托管企业提供更多的资源和渠道，共同发展,共赢未来。Xia Huifang is a trusteeship employee from Cangzhou Chengrui Pipes Co。， Ltd. After she got the first order， the second order came soon， because colleagues of Qingong strongly recommended her products to the customers who need pipes. Qingong International is always working on offering more and more resource and channels for foreign trade trusteeship enterprises， to achieve winwin development。 Case 32016年4月15日，第119届中国进出口商品交易会在广州琶洲会展中心开幕。秦工国际集团携旗下外贸托管平台报名参展工厂山东杨嘉汽车制造有限公司、山东柴威动力有限公司、山东鸿达建工集团有限公司、山东久通仓储有限公司、济南德意瑞盛有限公司、河北程瑞管件有限公司等20余家抱团参展,阵势浩大，蔚为壮观。这些展位前，咨询洽谈的海外客商络绎不绝，短短4天时间累计接待6000余家，达成意向订单一亿两千多万美元，收获的成果远超以往单独参展。On Apr 15th， 2016， the 119th China Import and Export Fair （Canton Fair) started in Guangzhou Pazhou International Exhibition Center. Qingong International Group, combined with Qingong foreign trade trusteeship enterprises, such as Liangshan County Yangjia Trailer Manufacturing Co。, Ltd, ShanDong ChaiWei Power Equipment Co.， Ltd, Shandong Hongda Construction Machinery Group Co., Ltd， Jinan Jiutong Storage Equipment Co。, Ltd, Sun Rises Group Co。， Ltd, Cangzhou Chengrui Pipes Co。, Ltd more than 20 companies in all, participated in the 119th Canton Fair together, very brilliant and attractive。 Foreign buyers came to the booths in an endless stream, more than 6000 different buyers were received in 4 days, and intent orders of 120 million dollars were gotten. The total achievement was much more better than before， when Qingong participated in Canton Fair alone.P8：秦工外贸商学院Qingong Foreign Trade Business College一、简介 Introduction秦工外贸商学院，是国内第一家专门培养外贸人才的企业商学院,面向全国，为外贸企业和在校大学生提供外贸知识、外贸技巧和外贸实战培训.2015年，商学院受邀为高校和国内近千家企业开展专业外贸培训300余场，2016年1-5月份以来举办外贸培训160余场，赢得受训单位及学员的一致好评,培训内容已成为这些外贸企业出口推广的主要手段和方法。Qingong Foreign Trade Business College is the first enterprise business college in China specializing in cultivating foreign trade talents, which pr