新视野大学英语第三版B4U3教案.doc

新视野大学英语
读写教程
第
四
册
教
案
B4U3
Unit 3
Being Entrepreneur
*Teaching Objectives:
Students will learn to use English to
1。 To talk about the entrepreneurial spirit
2。 To understand the text fully
3. To apply the phrases and patterns
4。 To master the essay writing skill

*Time Allotment： each unit 8classes
1st———2nd classes： Part I Warming up
1. Lead—in : Guessing activity and short answer questions
2. Pre-reading activities： compound dictation
3. Cultural background: Proper names
3rd-—4th classes:Part II Text Study
4. Reading in Depth：Structure Analysis, Summary, Difficult sentences analysis
5. Language Focus: More practice in Language Points （language points explanation， Sentence Patterns， Useful Expressions）
5th-6th classes：Part III Reflection
6. Critical thinking：More speaking practice in discussion related to being entrepreneur。
7. Writing Practice：Essay writing
• Write a narrative with biographical information。
7th—8th classes: Part IV Assignment
7. Post—reading activities: summary of useful expressions，watching and discussing, speaking task， etc.
8. Section B: Focus on fast reading and practice in reading skill
UNIT 3
Section AFred Smith and FedEx：
The vision that changed the world
Part I Warming up
1。 Lead—in：
1） Guess: Who is he/she？
a。 He was an American businessman， marketer and inventor。 He revolutionized six industries： personal computers， animated movies， music, phones， tablet computing（平板电脑应用)， and digital publishing。 He died of cancer at the age of 56 in 2011。
b. He is an American business magnate（巨头）， philanthropist(慈善家)， investor， computer programmer, and inventor. He has been top of the Forbes American rich list for consecutive（连续的) 20 years. He was chairman of Microsoft company。
c. He is an American programmer。 He is best known as one of five co-founders of the world’s largest social networking website。 He is the chairman and chief executive of Facebook， Inc.
d。 He is a Chinese business magnate(大亨）. He is the founder and Executive Chairman of a family of highly successful Internet—based businesses. His product is popular all around China。
Tips：Steve Jobs； Bill Gates； Mark Zuckerberg； Jack Ma
2） Discussion question 1: Do you often use their products？ Do their products make your life more convenient?
Tips：Yes， I use their products quite often。I use various Apple electronics to work, play and socialize。 I don't have to go to the library to search for information or gether materials…
3）Discussion question 2: What is an entrepreneur?
Tips：An entrepreneur is a person who makes money by starting or running businesses， especially when this involves taking financial risks.
4） Discussion question 3: What personal traits do successful entrepreneurs have in common?
Tips： leadership, high motivation， great determination， willingness to fail, competitive spirit, budget—mindedness
2. Pre-reading activities:
1) Compound dictation
Listen to a short passage concerning entrepreneur and fill in the missing information.The __________ definition of an entrepreneur is a person who organizes and accepts the risks of a new business. Entrepreneurs may have a new product or service to _____。 Or they may have ideas for new ways to do business.But an entrepreneurial spirit does not have to ___________ the business world。
Lately we hear more and more about social entrepreneurs. What they do is _______; they might even act like business entrepreneurs。 They might ______ money in projects or get others to support them。But social entrepreneurs say they are not ______ by a desire for profits。 Their most important goal, they say， is to create social value。 They organize and support programs that ______ improve conditions in communities.Social entrepreneurs say they look for solutions to needs without leaving them to government or industry to solve. And they say they try to _______ the solution. In other words， to change the system, they try to get whole societies to change。There are many historical examples of people who might be called social entrepreneurs. Susan B。 Anthony， for example， _________ women’s rights in the United States。 Vinoba Bhave created the Land Gift Movement to help India's poor and ________。
Keys： traditional, offer, be limited to， similar， invest, guided, aim to， spread， fought for， landless3。 Cultural Background:1）the Millionaire’s Unit
It is the nickname for the First Yale Unit， a naval air reserve unit considered to be the first in the United States. It was started by F。 Trubee Davison， a Yale sophomore at the time， in 1915。 The unit had 29 members who were all wealthy and fascinated by flying。 Their intention was to learn to fly airplanes so as to develop America’s military aviation。
2) the Marines（海军陆战队）
Formerly called the United States Marine Corps， it is a branch of the United States Armed Forces responsible for providing power projection from the sea.
3） the “hub and spoke” system(轴辐式空中交通系统）
It is a system which makes transportation much more efficient by routing all of the traffic through one or a few central hubs。 The FedEx company took advantage of this idea in the 1970s, revolutionizing the way airlines were run。
4）Xerox and Google
Xerox： an American multinational document management corporation that produces and sells printers， photo copiers， etc.
Google： an American corporation which provides internet—related products and services。

Part II Text Study
1。 Main idea ＆ structure：
Tips for Reading:A Good Reader should
1) Try to become an active reader.
2) Learn to ask more questions。 （ what, why, how）
3) Do the efficient reading。 （key points, topic sentence， key words， locating words， necessary and sufficient ）
4） Develop a habit of marking during reading。
Answer Questions
1)What type of business does FedEx mainly do？
Tips: overnight delivery service； door—to—door package delivery（Para。 1)

2) In what way did Smith's Childhood experiences contribute to his business later in life？
Tips： suffering from a disease; picked on by bullies; learned to defend himself（Para. 3)

3） How did Smith put his passion in flying into real practice before he started his business？
Tips： operated a crop—duster at 15； helped revive the Yale flying club as a student； ran a small charter operation in New Haven; served in the Marines during the Vietnam War and flew more the 200 missions(Para。 4—7）

4） What did Smith do in his term paper for his ecomonics class？ How was the paper evaluated by his professor？
Tips： drafted a prototype for a transportation company; wasn’t impressed(Para. 5)

5） What idea did Smith learn from his military experience？ How did he relate the idea to his business later? Tips:leadership; Good leadership has very measurable effects on a company’s bottom line。 （Para。 7）

6) Why does the author mention the words Xerox and Google in the text?
Tips： To show that FedEx is so successful that the name itself defines and represents express delivery. （Para。 10）

7） What does Smith consider as the key elements for a successful business？
Tips： appealing product or service and a compelling strategy； efficient management system； good leadership (Para. 11）

8） What does Smith's great concern for his employees illustrate?
Tips：his P—S—P philosophy（Para. 12）

Structure Analysis：
Introduction：
Basic introduction to Smith and his FedEx company。 (Para。 1)
Smith is “recognized as an outstanding entrepreneur with an agreeable and winning personality”. (Para。 2）
Body:
Section One： Smith’s early life experiences。 （Para. 3-7）
Section Two：Smith’s business experience。 (Para。 8-11）
Conclusion：
Further description of Smith’s friendlyand agreeable personality and the significance of his P-S—P philosophy。 (Para。 12）

2。 Language Focus:
Useful expressions：
1) touch down（飞机等)降落，着落
尽管天气恶劣,直升机飞行员还是设法安全地着陆在航空母舰的甲板上. Despite the terrible weather, the pilot of the helicopter managed to touch down safely on the deck of the aircraft carrier。
2）be onto sth.发现新事物；制造出有趣的事物(Para.6)
考古学家在发掘之初就知道他们将有重大发现。
Archaeologists knew they were onto something big when they started digging。

3） take/have/make a stab at （doing） sth。试图（做)某事；尝试(做)某事(Para。8）
警察局公布了案情的新细节,再次试图找到这个神秘的抢劫犯.The police released new details in the case, in an effort to make a new stab at finding the mysterious robber。
Functional patterns
4) Recognized as an outstanding entrepreneur with an agreeable and winning personality, Smith is held in high regard by his competitors as well as his employees and stockholders。史密斯被公认为是一位和蔼可亲、性格迷人的杰出企业家。无论是他的竞争者、员工，还是他公司股票的持有人,都对他十分敬重。
Recognized/Acknowledged as …， Sb。 is held in high regard by…
用于说明“某人受尊重的程度".
比尔·盖茨被公认为是世界上最伟大的慈善家之一，社会各个阶层的人都对他十分敬重。Widely recognized as one of the greatest philanthropists in the world， Bill Gates is held in high regard by people from all walks of life。
More useful expressions for students to check and learn after class：
Language appreciation：
1）Conceived when he was in college and now in the 28th year of operation， Smith’sexquisite brainchild has become the standard for door—to—door package delivery。(Para。 1， L10）如今,史密斯这一源于大学时代的妙想已在现实中经营到了第28 个年头，并已成为包裹快递入户行业的标杆.
2） Recognized as an outstanding entrepreneur with an agreeable and winning personality， Smith is held in high regard by his competitors as well as his employees and stock holders。 （Para. 2， L1）
史密斯被公认为是一位和蔼可亲、性格迷人的杰出企业家。无论是他的竞争者、员工,还是他公司股票的持有人，都对他十分敬重。

3） In the military， leadership means getting a group of people to subordinate their individual desires and ambitions for the achievement of organizational goals. (Para。 7， L1)在军队中，领导力意味着能使团队中所有成员将个人的期望与抱负置于从属地位，而以实现集体目标为重。
4) In articulating this philosophy and in personally involving himself in its implementation, Frederick Smith is the forerunner of the new sphere of leadership that success in the future will demand。 （Para。 12， L8)
通过明确表达并亲身践行这一理念,弗雷德里克·史密斯已成为未来成功所必需的新领导领域的开拓者。
Essay writing：
Write a narrative with biographical information
Introduction：
Who is he? What is he famous for？ Why is he special to you?
Body： • What are the important dates in the person's life？
• What personality traits drive him to success or make him special？
•Are there any critical turning points in his life？
• What are the person’s major achievements？
• What is the person’s impact on history or society？
Conclusion
Sample essay:
Mark Elliot Zuckerberg is an American computer programmer and Internet entrepreneur。 Born on May 14， 1984 inNew York， he is best known as one of the co-founders of the social networking site Facebook。 His wide range of interests and great enthusiasm， as well as his achievements, make him one of the most remarkable young men of our time。(Introduction)Zuckerberg's interests cover a variety of areas。 During his high school years， he showed great interest in the classics. In PhillipsExeterAcademy， he won prizes in science (math， astronomy and physics） and classical studies。 Then in college， he was well known for his ability to recite ancient poems such as The Iliad。 But don’t take him as a bookworm。 He was also a fencing (击剑运动) star and captain of the fencing team。
When an interest develops into a career, enthusiasm plays a more important role。 In 2004 when he was still a student at Harvard， Zuckerberg’s expertise in computer science led his way into the creation and construction of the public community platform， Facebook. He and his teammates devoted a lot of energy and time into the project and overcame many unexpected difficulties。 It is the enthusiasm of creation that really drove him and his mates. As Zuckerberg explained in an interview in 2007: “For me and my colleagues， the most important thing is that we create an open information flow for people.”
Right now， you may be enjoying the great convenience of communicating with your friends and other people around the world on Facebook。 Much of the convenience comes from Zuckerberg’s wide range of interests and his great enthusiasm toward work. Though very young, Zuckerberg has established himself as one of the most successful entrepreneurs of our time。

Task： essay writing:
Directions： Write a biographical narrative essay of no less than 200 words on one of the following topics. One topic has an outline you can follow。Topic：A successful personIntroduction：
• Basic introduction of the person
• Main message of your essayBody：• Early life experiences （Family， education, etc.)
• Start of his career of great project
• Difficulties encountered along the way
• Personal traits related to his successConclusion：Restatement of the most impressive traits of the person
3 Summary
Fred Smith and FedEx:The vision that changed the world
Frederick W。 Smith is the founder of the FedEx Corp., the largest and most successful _______________________。 He is recognized as an outstanding entrepreneur who is _________________ by both his competitors and employees。 As a juvenile， he suffered from a disease and was often ________ by bullies. But his passion for flying increased as he grew up。 At YaleUniversity, he helped to _____ the Yale flying club。 In a term paper for an economics class, he ________________ for a transportation company that ensure overnight delivery of small and ____________ goods， but the professor said it wasn’t _______。 After graduation， he _________________and went to Vietnam。 During his military days， he learned that good Leadership _______________________a company。 Home from Vietnam, he decided to ___________ starting his own business but the early days __________________ extreme frugality and financial losses. In spite of difficulties， he still _______________ to ensure good medical plan。 He said success in business ______________ three elements: appealing product or service， __________________________, and good leadership.
Keys： overnight delivery service， held in high regard, picked on, revive， drafted a prototype, time—sensitive, feasible， joined the Marines， had measureable effects on， take a stab at， were underscored by， set the precedent, boiled down to， efficient management system

Part III Reflection
Critical Thinking：
1。What challenges do you think the express delivery services in China are presently faced with?
•highly effective transportation system not yet established;
• relatively expensive transportation fees;
• compensation system for loss or damage of packages not yet completed。

2。 What elements do you consider as most important for business success?
•Leadership ability
• Strategic plans
• An efficient production and management system
• Well—motivated employees
• High-quality products
• Great marketing and customer services
• Innovative spirit

3。 Would you consider starting your own business instead of looking for a job when you graduate？ Why or why not？
Yes, .。。
• do something I really like；
• follow my passion；
• challenge myself；
• get a sense of accomplishment；
No， .。.
• don’t want to take risks；
• don’'t have the qualities required；
• have no experience；
• prefer an easier life;