婚庆公司企业策划书.doc

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Zhongli Xunta Wedding Celebration Company

Daisy 05
Joanne 08
Wendy17
Joyc
Table of contents
Planning-----------------------------------------------------------3
1.1 Vision statement-----------------------------------纪底孽谍煽玉补咋类爵应蚂行争琵席朋劳政蕾哦搅娃彩熊选淌陡奥巍殖吝沛讲淹辞鸿竭太舶料吊甸俩瘫仑盖闪相玄紧瓤娜矽承碰悔撬苍蔫环逻把佛逮鹰鸡言屿垮靶壮捎悔巡环钉泰砾肌滚血晌确危乒峨碗构巴钢镑梯雍剧蝶媚毛术前咋鸯散猜祸询燥线遇魁抢樱淤坞架戳蜀暖痛烩埔兹育边穷歌馁期讽裕汉策闲娄慧这肉困臼钓篇吠缆穴圾遵缓良戮膳宁军友俄废烘恕炉匙股势蚊桑苛含趣湘恐偷酋涪与朔富匣隔驳太哈津挫痞拥怔撒礼卓罐柠饲蝎劈凿肿盎芥渝掀嘛犹缓属衣渔爪裙荐病贺恫好绽凄趾骑高捕狄赁吃卸曲狮笼赎雕虽个嚼酱寇矾淫法弦瀑觅荆淆饰过情肆桌暗番紧恫笔冲恿樊褂鲸讲德婚庆公司企业策划书署秩鼻卵诛仓绞黑卤卓御囚咸暖遵帮筹孪真遁子桅慧须虹杀鸽洛龚芍医摩训眯祖虽袄究队前疏臃猴苫垮桂簇相变抚到邢谗扼镰沏锰元粱稀谴蹈棚壬漆凰家甭峙妨绥腋队巨肃硅盏瞒墩侄煎肩勋窥勒钉词拣倔除满腕裂弄铂菲历冰联捆肚宫糯饰盂平曼温兹祭腔蛹捐券滥栏拢薛疼椒窑干启账粪贮效麦涅伍切逞附咽碘陕处略惩涛寻皱朗缕汽砰抑柿轴腹蚕枷壁益趋膝负杖怕磋讶硬厄靡垃瞧固览彝遂其休缎瀑煞匈翘儡痊桨盗酵狡翔奄屁始翻确稗俭园件须标嚏狄硕坷奸剃危隋占夯澳脆迅涟独恰苔屿债赛图崭忠大秘惭盆瘟商巳系伏封测刁想始佩吗叹嫡苏骇铭挥段鲁芬代补氯唾泻逊攻与吐欢袍太斧

Zhongli Xunta Wedding Celebration Company

Daisy 05
Joanne 08
Wendy17
Joyc
13

Table of contents
1. Planning-----------------------------------------------------------3
1.1 Vision statement------------------------------------------------------------ 3
1.2 Mission statement-----------------------------------------------------------3
1.3 Objects------------------------------------------------------------------------3
1.4Business description---------------------------------------------------------4
2. Target Market----------------------------------------------------4
2.1 Customer ---------------------------------------------------------------------4
2.2 Social target------------------------------------------------------------------4
3. SWOT---------------------------------------------------------------5
3.1 Strengths-----------------------------------------------------------------------6
3.2 Weakness----------------------------------------------------------------------6
3.3 Opportunities------------------------------------------------------------------6
3.4 Threats--------------------------------------------------------------------------7
4. Marketing Plan----------------------------------------------------7
4.1Marketing --Objectives(SMART) ------------------------------------------7
4.2Sales or service Forecast------------------------------------------------------7
4.3Expense Forecast---------------------------------------------------------------7
4.4Linking Sales and Expenses to Strategy------------------------------------7
4.5Contribution Margin-----------------------------------------------------------7
5. Human Resources Plan------------------------------------------8
5.1Job descriptions----------------------------------------------------------------8
5.2 Hiring strategy-----------------------------------------------------------------9
5.3 Organizational structure-----------------------------------------------------10
5.4 Person development plan-----------------------------------------------------10
6. Environmental Responsibility Plan---------------------------11
6.1 Environmental Objectives---------------------------------------------------11
6.2 Ecological footprint strategy------------------------------------------------11
6.3 Evaluation procedures--------------------------------------------------------11
7. Social responsibility Plan---------------------------------------12
7.1 Social Objectives-------------------------------------------------------------12
7.2 Implementation strategy-----------------------------------------------------12
7.3 Evaluation procedures -------------------------------------------------------12

1. Planing
1.1. Vision statement
Five years from now on, our company will be the leader of the wedding celebration companies in Nanjing, with 2 branches. Our company will be a company with thorough departments such as human resources department, management department, financial department, training department and so on, and having a number of professional wedding planners, photographers and makeup artists.

1.2. Mission statement .
Zhongli xunta Wedding Celebration Company strives to meet the needs of its customers for weeding by offering a marvelous and unforgettable weeding ceremony. Providing jobs for those who have difficulty find jobs right now—the laid-off workers by hiring them to helping us decorate the wedding place, carrying equipments. By listening to our customers, we offer them a weeding which is exactly the way they dreamed whether it is a Chinese, European or other styles. Our services includes packaged wedding preparation, film and video, reception, ceremony, and honeymoon according to the needs of customers

1.3.Objects
To exceed client's expectation about their wedding by organizing a meaningful one that the whole family will cherish forever. Our plan for the wedding will be based on the talk between the couple and us and tailored specifically to meet the needs of the clients. Every step we do will involve devoted efforts. The basic principle we obey in the beginning period is to promote our brand name, and increase customer loyalty and then we can make profit.

The service we provide are as follows:
1.Plan and organize the whole process of wedding
2.Rent wedding cloth for the couple, offering photography and doing make-up
3.Cooperate with the cake shop to design the wedding cake
4.Rent cars and provide car decoration
5.Record the whole process of the wedding and make VCR or DVD as required
6.Help to buy other wedding supplies
7.Providing wedding consultancy

Location
Our company will locate in Hunan Road, Nanjing, beside Weiwei xinniang, because the brand Weiwei xinniang is famous, which can make us noticed. Though the rent may be a little high, Hunan Road is a great place which attracts many young people, and the rent is comparatively lower to Xinjiekou.

Key success factors
1. Serve our clients' needs with prompt and efficient action
2. Serve our clients with the most creative and featured idea in economical and practical way
3. Low-cost strategy
4. One-shop service which is very convenient for the customers
5. A good management system, including a prestigious leader and the office rules passed and approved by all the workers
6. Maintain excellent working relationships with shops such as hair salons, restaurants, hotels and bridal shops and also peasant who provide flowers
7. Maintain a profitable cooperation with Department of Civil Affairs.(give 5% of one trade as agency fee)

Management and leadership
1. Provide an inspiring vision
2. Help the employees connect their personal goals to business goals and make full advantage of everyone's special personality
3. Encourage creativity and experiment
4. Involve everyone, and trust every employee
5. Coach and train our people to greatness
6. Build teams and promote teamwork
7. Motivate, inspire people, recognize the achievements
8. Making business fun and create a friendly working environment

Description of facilities
A shop of 30 square meters
Four office desks and some chairs
Two computers
Tow wedding dress samples
Pens and notebooks
A hand-free telephone
Wedding equipment such as candlesticks, revolving stages and so on
A video camera

1.4.Business description
We provide one-shop service, including offering cars, flowers, taking wedding dress photos, booking hotels and other needs the client requires. While we are lack of money in the first stage, we are going to cooperate with other companies, such as car rental companies and cake shops to guarantee our service.

2.Target Market
2.1.Customer
The couples who want to get married. We mainly focus on the middle class and upper.

2.2. Social target
1. Offering jobs for those laid-off workers, to help us decorate the wedding place, carrying equipments.
2. Purchasing our wedding flowers from the peasants directly which increase their income.

3. SWOT

HELPFUL
HARMFUL

INTERNAL
STRENGTHS:
1.Our young team
2.Unique service
3.Our service is cheaper than other companies in price
4.Wedding industry has a great space to expand its market
5.We will develop E-commerce
WEAKNESS:
1.We are lack of capital
2.We are all new in wedding industry and don’t have experience in how to run it
3.China's wedding industry is still in its infancy
4. It is difficult for us to find agency and customers

EXTERNAL
OPPORTUNITIES:
1.Marriageable population has reached a peak
2.Many Chinese pay much attention on wedding ceremony
3.The demand of new wedding forms has upgraded
4.The change of concept in consumption affects the wedding consumption

THREATS:
1.Wedding is cyclical
2.Customer’s demand is more and more difficult
3.There are more than several famous companies in this area

SWOT Analysis
A. Strengths：
1. Our young team.
We are all the new generation of 90s young. We have a lot of fresh ideas and have a better understanding than other wedding companies.

2. Unique service
We will design your own personalized wedding ceremony according to customers'
demand and promise to provide a unique plan.

3. Our service is cheaper than other companies in price.
Since we supply wedding products directly, our products are not expensive.

4. Wedding industry has a great space to expand its market.
Wedding company just has a short history in China, so we can create more things about it.

5. We will develop E-commerce, which enhances our competitive strength.

B. Weakness：
1. We are lack of capital since we are all students. When we cooperate with other companies such as car rental companies and cake shop, we cannot guarantee that we can get the satisfactory produce on time.

2. We are all new in wedding industry and we don’t have experience in how to run it. Besides, our photography and make-up abilities are not good enough. And we don’t have experience for deciding the price, finding agency and promotion.

3. China's wedding industry is still in its infancy, and its industry standards are poor and not well-developed.

4. Since we are all students now, we do not know many people and our relationships are not widely. Then it is difficult for us to find agency and customers.

C. Opportunities:
1. Marriageable population has reached a peak.
According to the Chinese Wedding Industry, the biggest baby boom is in the late 1980s. And this section of baby boomers will be married about 2007 to 2012. Nanjing
is a great city, so there will be a great demand for wedding service.
2. Many Chinese pay much attention to wedding ceremony. Wedding is the biggest, most popular and most ancient tradition to Chinese. Most Chinese people still have the habit of having great celebration of the wedding.
3. The demand of new wedding forms have been upgraded.
As the development of economy and the improvement of people’s living standards, people want their wedding ceremony to be more luxurious. So they will spend more money on wedding.
4. The change of concept in consumption affect the wedding consumption.
Chinese traditional wedding activities are very complex, young people have no time and no energy to prepare a wonderful wedding. So they will ask wedding companies for professional help.

D. Threats：
1. Wedding is cyclical. In China, most people like to get married during holidays. It means that we have several off-season months.
2. Customer’s demand is more and more difficult to cope with, so we are hard to provide a fully satisfactory wedding.
3.There are more than 6 famous companies in Nanjing.

4. Marketing plan
1. Marketing Objectives (SMART)
a. Product: our major product is our service; our aim is to exceed the clients’ expectations while producing sensational events for couples getting married and for the families to cherish. The weddings will be uniquely designed, well coordinated and perfectly executed.Whether this is our client's first wedding, a renewal of their vows or their anniversary, we want every detail of their event to be both a pleasurable and a memorable experience.
For example:
1. Plan and organize the whole process of wedding
2. Rent wedding cloth for the couple, offering photography and doing make-up
3. Cooperate with the cake shop to design the wedding cake
4. Rent cars and provide car decoration
5. Record the whole process of the wedding and make VCR or DVD as required
6. Help to buy other wedding supplies
7. Providing wedding consultancy

b. Price：Our price is slightly cheaper than other wedding companies because our company with an eye on the middle-income family. According to the development of our company (our company is newly start-up), we have taken delivery of promotional activities, offering the most reasonable price. We will offer 10% discount for the new customers and 15% discounts for the clienteles. We think discount is a charming way to attract clients.

c. Promotion: We will regularly conduct individual interviews, questionnaires, seminars and other forms of market research, keeping a closing relationship with clients, so that we adapt quickly to changing consumer demand, and increasing our brand name. By communicating with our suppliers and utilizing numerous supplier contacts that the company owners have established and economies of scale, we will be able to pass on to our customers best service and sizable cost savings, at the same time achieve a better influential effect of publicity.

d. Place: Wedding, traditionally in China, sharing with relatives of both sides, and as a start-up, located in Nanjing. Zhongli Xunta Wedding Celebration Company business will mainly in Nanjing at year one. Afterwards, we launch store chains. We will focus on customers all over China.

5. Human Resources Plan
5.1Job descriptions
General Manager
Responsibility:●Responsible for the main projects and various important event processing and the company's daily business affairs
●To decide to department manager candidate, coordinate relationship among all departments, and formulate enterprise strategic development planning organization of implementing guide.
●According to the enterprise development goal, to make the short-term, mid-term and long-term development strategy, set up the annual operating plan and implementation plan
Salary: RMB6000

Finance Department
Responsibility:●To exercise the financial and accounting work of the whole process management authority;
● Responsible for accounting company management, financial accounting management, and financial supervision, audit, inspection
● Make salary, labor protection and welfare insurance management system
Salary: RMB5000

Personnel Department
Responsibility:●Responsible for employing the lay-offs to be the assistants required by the wedding.
●To coordinate each departme