2023年BEC高级口语真题答案.docx
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1、【剑桥BEC真题集第二辑】TEST 1A. 客户关系: 让客户感到受到重视旳重要性B. 企业发展:控制企业扩张旳重要性C. 营销:怎样保证企业旳代理商一直保持高效率PART 2A. Customer relations: the importance of making customers feel valued.In my opinion, maintaining good customer relations is of vital importance to a business. If not, you may have no way to sell your products or
2、services to customers. Then, there is no chance for you to make money. In order to establish good relations with your customers, you should make customers feel valued. There are a number of ways to make them feel valued. Firstly, you should have a friendly attitude toward them and show respect for t
3、hem. From time to time, ask them for their opinions and suggestions for improvement of your products or services. Secondly, provide them with good after-sale service. When they run into some problems or difficulties, offer them with help as soon as possible. When something has gone wrong with your p
4、roducts they have purchased, send your technicians as soon as possible.B. Company growth: the importance to a company of controlling expansionAs we know, every company nowadays seeks for growth and development in order to survive in the highly competitive world. But we have to remember that expansio
5、n should be made in a controlled manner, because, if not, serious problems will be brought about, or even worse, a great threat will be caused to the survival of the company. For instance, a department store in our city used to be very prosperous before it sought for expansion. A few years ago, it b
6、egan establishing branch stores in other cities throughout the province. Within a period of two years, scores of branches had been sep up in and outside the province. At first, business was okay and everything went well. Then, some problems began to occur due to lack of funds and skilled managerial
7、staff. A couple of years later, the department store simply went bankrupt. This is a lesson for us to learn.C. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company.As we all know, signing an agency agreement with a firm is a customary practice in ma
8、rketing. In order to ensure they maintains a high level of effectiveness, I think, firstly make an attractive encouragement program, that is, to set up clear target for the agent. If the agent reaches the set target, a decent reared will be offered. If he fails to do so, he will not get the commissi
9、on. Second, check and supervise the process or progress of the marketing campaign launched by your agent. If something has gone wrong, immediately correct it. If your agent runs into difficulties, you should offer a hand without any delay. In other words, let your agent know that he is trusted and h
10、e is not working alone.PART 3A. Our company is planning to introduce a suggestion scheme so as to encourage staff members at all levels to contribute ideas and suggestions. Do you have any ideas as to the ways of setting up such a scheme so that all staff can make contributions?B. I have heard of th
11、at. I think this is quite good for the future development of our company. As for ways of setting up such a scheme, the first step come to my mind is to get a group of people together to organize a committee. The major task for them is to draw up some staff members.A. Thats sounds good. But who do yo
12、u think should be chosen as the member of the committee? The head of each department, or some professional people from outside?B. Some department leaders can be included, but not every one of them. We may select a couple of senior consultants of our company to be put on the committee. And ordinary s
13、taff members should also be represented in the committee, so that voices from shop floors can heard.A. Yeah. I think each department may prepare a box for collecting ideas and the box should be put at a place where all staff can have an easy access. A special column can be created on the companys we
14、bsite for idea collection since internet is almost available for all staff members.B. As for the evaluation of suggestions, of course it is the committee that will have the final say. The committee is supposed to draw up specific standards for the sake of evaluating, quantitative and financial stand
15、ards, for instance.A. You are right. And specific rewards should be also be announced to all members of staff so as to encourage them to offer valuable suggestions.【剑桥BEC真题集第二辑】TEST 2A. 沟通技能:给录取旳员工培训外语旳重要性B. 广告:怎样选择合适旳机构处理企业公告C. 财政:怎样决定企业与否上市PART 2A. Communication skills: the importance of foreign l
16、anguage training for selected employees.In my opinion, it is very important to provide selected employees with foreign language training. As we all know, globalization brings many chances of international business cooperation. Employees are likely to deal with foreign customers or clients, or travel
17、 abroad on business, so a good command of foreign languages is important. Therefore, in order to help employees to accomplish their task, foreign language training should be offered, especially to those selected ones who involve in the international market, so that they can shoulder up the responsib
18、ility soon.B. Advertising: how to select a suitable agency to handle a companys advertisingIn order to select a suitable agency to handle a companys advertising, I think the following three points should be considered. First, the selected agency should have a good track record and a good reputation,
19、 which may ensure profound knowledge in designing, producing and publishing advertising. Second, the size of the agency should be taken into consideration. The larger the size, the more powerful it may be. Third, face-to-face communication is necessary to know whether the agency is familiar with the
20、 features of the company and its products.C. Finance: how to decide whether to float a company on the stock marketSeveral aspects should be considered before you decide whether to float a company on the stock market or not. First, the advantages brought by this should be taken into full view. Second
21、, the policy concerning listing a company onto the stock market should be checked to see whether a company meets the requirements. Third, the responsibilities that a listing company has be bear should be fully understood, such as disclosure of directors duty, all kinds of expenses, tax and so on.PAR
22、T 3A. Our company will open a new branch in another part of the country. Therefore, some members of staff need to be sent there to do business. This is good news for us because it means our company is growing.B. Yes, it certainly is. But it is a problem to make relocation attractive for staff, since
23、 it is far from here and not many people want to work there. Away from their families and old co-workers, they may feel lonely and less-motivated.A. Thats a problem. But I think the company can offer some financial incentives to those who are to be assigned there, for example, relocation allowance.B
24、. Good idea. Besides, the company can address the staffs housing need by relocating or establishing temporary permanent housing arrangement for them.A. I agree. The company should provide staff with sufficient information about the new location.B. Yes, the information about the local people can cult
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