南京财经大学战略管理期末复习资料.doc
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1、 南京财经大学战略管理期末复习资料英文版名词解释1.Vertical Growth:can be achieved by taking over a function previously provided by a supplier or a distributor.2.Cost focus:is a lower cost competitive strategy that focuses on a particular buyer group or geographic market and attempts to serve only this niche,to the exclusio
2、n of others.3.A strategic group:is a set of business units or firms that pursue similar strategies with similar resources.4.Social environment:is mankinds social system that includes general forces that do not directly touch on the short-run activities of the organization that can and often do,influ
3、ence its long run decisions.5.Environment scanning:is the monitoring,evaluating,and disseminating of information from the external and internal environments to key people within the corporation.6.mission:An organizations mission is its purpose,or the reason for its existence.(It tells what the compa
4、ny is providing to society,such as housecleaning or manufacturing automobiles.)7.functional strategy:is the approach taken by a functional area, such as marketing or research and development, to achieve corporate and business units objects and strategies by maximizing resource productivity.8 organiz
5、ational analysis: is concerned with identifying and developing an organizations resources. 9 task environment:includes those elements or groups that directly affect the corporation and ,in turn, are affected by it.10 horizontal integration:can be achieved by expanding the firms products into other g
6、eographic locations and by increasing the range of products and services offered to current market.11 Concentric diversification: growth through concentric diversification is expansion into a related industry. 12 strategic management:is that set of managerial decisions and actions that determents th
7、e long-run performance of a corporation.13 corporate strategy:describes a companys overall direction in terms of its general attitude toward growth and the mangement of its various business and product lines.(is therefore concerned with the direction of the firm and the management of its product lin
8、es and business units.)14 a profit strategy:is a decision to do nothing new in a worsening situation, but instead to act as though the companys problems are only temporary.15.a value chain:is a linked set of value-creating activities beginning with basic raw materials coming suppliers ,to a series o
9、f value-added activities involved in producing and marketing a product or service,and ending with distributors getting the final goods into the hand of the ultimate consumer.简答:1.How does strategic mangement typical evolve in a corporation? Phase1.Basic financial planning:Seeking better operational
10、control by trying to meet annual budgets. Phase2.Forecast-based planning:Seeking more effective planning for growth by trying to predict the future beyond the next year. Phase3.Externally oriented strategic planning:Seeking increased responsiveness to markets and competition by trying to think strat
11、e-gically. Phase4.Strategic mangement:Seeking a competitive advantage by considering implementation and evaluation and control when formulating a strategy.2.To gain competitive advantage, should a company invest in its core competencies (strengths) to make them distinctive competencies or should it
12、invest in improving its weaknesses so that they are no longer a liability? This is one of the toughest questions in strategic management. Unfortunately,there is no one best answer to this question.One solution to this question is to argue that a company must do both: build distinctive competencies a
13、nd eliminate core weaknesses. However, if there is insufficient money to do both, what then?If the weakness is an obstacle to effective strategy implementation, either the weakness must be fixed or the strategy changed.This should be a good discussion question - especially for grad students.3.Is it
14、possible for a company to have a sustainable competitive advantage when its industry becomes hypercompetitive? Its possible:the Toyota and Honda auto companies are often presented as examples of successful firms able to achieved both of these generic competitive strategies.Thanks to advances in tech
15、nology,a company may be able to design quality into a product or service in such a way that it can achieve both high quality and high market share-thus lowering costs.4.Describe a value chain analysis.How does a value chain analysis help a firm gain competitive advantage? (1)A value chain is a linke
16、d set of value-creating activities beginning with basic raw materials coming suppliers ,to a series of value-added activities involved in producing and marketing a product or service,and ending with distributors getting the final goods into the hand of the ultimate consumer.(2)The systematic examina
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