职场必备ppt结构图.ppt

,,,,,,Consulting,Marketing,Contents,Flash,Design,Coding,CTI,UMS,Mailing,Server,D/B,Creative,Interaction,System,,,ebizIntegration,Strategy,Sopping,eCRM,IRM,VOC/RMS,e-Learning,InteractiveFullService,,통일된프로세스기반하에ebiz전략수립,개발및솔루션을통합하여구축,,eSolution,eBizSector&Solution,,사이버아파트포탈사이트구축하이테크도시건설에필요한eSolution인프라구축,,,,,,,,,,,,,,,,,,,,,,,,,LIFE,System,INFORMATION,COMMUNICATION,,,,,TechnoVillage,공과금/민원서류,공지/주민신고/처리,쇼핑/공동구매/예약,반상회/동호회,영화/연극/음악,화상회의/통화시스템,Mail+SMS+Fax+메신저,테크노빌리지뉴스,생활토탈정보,사이버교육,정보종합DB검색,원격경비시스템,원격진료시스템,재택근무시스템,홈뱅킹/홈트레이딩,eBizTotalService,,,,,,,,,,eBizStrategy,eBizOperation,eBizConsulting,Planning,Contents,Solution,Marketing,eBusinessIntegrator,eBizBuilding,,eBiztotalservice,,eBusinessTransformation,,,,,,Supplier,Supplier,Supplier,,stockholder,Employees,,On-line,Off-line,,,,,SCMERPIPS,,eCompany,,,,EIP/KMS/GW,IRM/RMS/PRM,WebSiteCRM/CP,Partners,,,PACS,ERP,CRM,EIP,Mailing,B2Emall,IntegrationDevelopers,,WebService,EnterpriseSolution,BusinessFields:SIDevelopment&Solutions,,,eCompany가치체인망,,,SCM/IPS,DW/CRM,,,,,,,,,,,Customer,Stockholder,Supplier,,,,,,,,,,eCompany,,,,,,,,,,,,,IRM/RIS,GW/KMS,ERP/EIP,,,,,,,고객Data의Integration,,,,,,,,,,,,EnterpriseCRM,eCRM,DataWarehousing/Integration,WebLogData,DataBase,TransactionData,CustomerProfile,,,,,,,,,,,,,SMMU,SIMU,NIMU,R&DMU,eBizTotalService,eBizTotalService,,,,,,,E-Mail,문서,,EDMS,GW,,자료실,KMS,,,2단계(시스템연동),,,,,,,ERP,,,1단계(솔루션개발),CRM,SCM,E-Planning,OfficeManagementSystem,,,,,,,,,SCM,CRM,,,,,,e-SupplychainManagement,e-CustomerRelationshipManagement,E-biztransformation,System,,-고객정보,고객관계는전략적자산-다양한채널을통합한고객서비스제공,-파트너와의협력은전략적자산-SupplyChain를활용한경쟁우위확보,ERP/EIP,e-BusinessPerspective,,,,,,,,,,,,,,,,,,,,,,,,,,,eBizConsulting,e-Marketing&Promotion,,,eCreative&Contents,eBizSI&Solutions,,eBizServiceDomain,,,,,eBizTotalService,,,,,e-CRMfunction,e-CustomerRelationshipManagement,e-CRM,e-CRM,Adaptation,Analysis,DataGathering,eBizSolutionanalysis_e-CRM,로그분석및접속자통계분석회원의메뉴별/그룹별성향및접속통계분석회원성향분석을통한부문별통계및접근방법론회원의구매패턴이나관심분야를분석하여,거기에대응하는마케팅전략수립고객의소비성향과구매욕구분석및맞춤서비스다른분야간연관관계각종분석기능및분석데이터활용프로그램,46%,22%,19%,,Source:ExecutiveIssuesSurveyCEOGlobalBusinessStudy,TheAlexanderGroup,Incorporated,,전략적제휴,신상품,신규고객유치,기존고객의유지,기업인수,7%,6%,,,,,,Summary,현재기업의주요관심은?,CEO의주요관심사변화비교,향후수익원천에관한설문결과,,1원가경쟁력2고객니즈의변화3주주의가치4규제/탈규제5산업Restructuring6새로운경쟁자들7세계화(Globalization)8환경적이슈9지정학적(Geopolitical)이슈,과거,,1고객과의관계2원가경쟁력3정보기술의효과적인활용4변화관리5주주의가치6수익의증가7산업Restructuring8세계화(Globalization)9부가가치된공급자와의관계(Value-AddedSupplierRelationships),현재,1.잠재고객,5.고정고객,,현안,,,전략,4.반복고객,3.구매고객,2.신규고객,1.잠재고객,우리회사의(가장적합한)고객은누구인가?그들을유치하기위한방법은무엇인가?,고객들은우리Site에서어떤행동을보이는가?,고객들은우리Site와경쟁Site에서어떤태도(정부수집,구매등)의차이를보이는가?,반복구매를위한교차판매/상승판매방법은?고객의방문을어떻게개인화할것인가?,이탈이예상되는고객은누구인가?휴면고객을활성화하는방법은무엇인가?,신규고객유치전략경쟁사고객유치전략고객가치증대전략우수고객유지전략휴면고객활성화전략고객이탈방지전략이탈고객재유치전략,,eCRM,e-CRM구축관점,템플턴그로스2호,,,,신탁유형,원본보전,환매,템플턴그로스2호,,,,,,,,,,,3.신탁기간,2.신탁유형,4.가입대상,5.가입금액,6.추가입금,,,,1.상품명,템플턴그로스주식2호,최초설정일로부터해지일까지,개인및법인(제한없음),주식형/추가형,거치식:100만원이상/적립식:10만원이상,추가입금가능/일부인출(선입선출)가능,,창조적지식국가구현,디지털지식정보자원확충,표준화및기술개발,지식정보자원유통활성화,법-제도정비,국가지식정보자원관리의비전과목표,,지식정보자원관리체제정비,출처:정보통신부자료,,,,,,5대핵심정책과제,,,,,,Strategy,Contents,Solution,BrandA,BrandB,마케팅(홍보)및비지니스채널화,,Ebiz기반의웹사이트통합전략제고,,장기적안목으로통합시스템과솔루션검토,,사이트통합리뉴얼프로젝트,BrandC,Summary,-웹사이트리뉴얼목표,IntegrationBranding&Identity,,,,,Off-line과On-lineBusiness연계를위한단계적접근웹사이트및시스템통합설계에따른비용절감효과제고WCMS와e-CRM솔루션구축,1.7개계열사이트통합구축(통합아이덴티티제고)2.WebSolution구축과시스템업그레이드병행,OfflineBusiness와OnlineBusiness의최적화,,,,Vision,Mission,Planning,,1.Summary,-웹솔루션도입에따른비젼과미션,,,,,,,,,,,,Supplier,Customer,,eCompany,협업관리,자원관리,지식경영,전문화,고객만족,Partner,Stockholder,Employee,IPSSCM,IRMPRM,e-Marketing,GW+KMSEDMS,BuySide,SellSide,,ERPEIP,e-BusinessSector&Solutions,,,Customer,Partner,Shareholder,Employee,,e-BusinessSolutions,WebsiteStrategy,,,,,SiteE,,SiteB,SiteH,SiteF,SiteA,SiteG,E-bizTransformation,,,,,,,,,,,,,,,,,,,,,,,,ASIS,TOBE,,,SiteC,SiteD,StrategyandImplementation,,,e-Shopping,,,Information,eBusiness,,,BusinessFunction&Strategy,Himart,,,,,2.하이마트는충성고객이이끌어간다.,,성장과이익,,충성고객,,서비스품질매우만족,,내부고객만족[팀웍,동료애],왜친절해야하는가?,,,,,,,,,,Publish,,Interact,,Transact,,Integrate,,,,,CustomerInformationAccessHSECommunication,CustomerandTechnicalSupportSupplierRelationshipManagement,ElectronicOrdertoCashElectronicProcurementSupplierBidding&Selection,IntegratedPlanningandForecastingIntegratedPlantManagement,출처:앤더슨컨설팅,e-Business구현단계_FulfillDemand,,,,Proposal,-WebSite및System통합안,,,Value,2003,2004,2005,2006,,,,,,,각사이트별구축/운영온라인홍보채널시스템호스팅,e-Branding최적화국내외B2B/B2E기반최적화Web기반업무최적화(EIP정착)personalization(e-CRM/DM),제안,E-Biz극대화,,통합구축및운영,1,2,3,통합Branding&Identity(WebCI)홍보채널과Business채널분리사이트별/메뉴별선택과집중(SiteConcept정의)통합System&Solutions,,,WebSite,,,,,,,,,~2003,,,~2004,EIP,e-BizSI,WebSI,Web,~2005,,,,,,eBizPlanningeBizIntegratione-Package/Solutione-learningSolutione-TotalMarketing,WebIdentityWebContentsWebPromotionWebApplications,WebSIPlanningWebSystemIntegrationSMS/eFax/MailingeCRM/IRM/CMSe-Marketing(PRM),WebSI&eSolution,e-bizTotalSolution,eBizValue,eBizTransformation,,e-Business의발전단계,,,Convergence,IndustryTransformation,ValueChainIntegration,ChannelEnhancement,,,,,자료참고:PwC,eBizTransformation,,SolutionDevelopment,,,,,,30%,60%,,,30%,60%,,,,,,Customer,,Customer,,Supplier,Supplier,,,Loyalty,,SystemIntegration,eCRMIRMPRM,,SolutionDevelopment,,,,eOffice,,,,,eConsulting,eVenture,eSolution,eCompany,BusinessDomain,eBizStrategyConsulting.eBizManagementConsultingeBizRestructureConsulting,eCRM(Webcallcenter)eCommunityeFAX(DialFax)eIRMWCMS,RealestateportalNetworkswapserviceInternetFaxTourportalInternetbroadcastingCommunityportal,EDMSGroupWareEnterpriseKnowledgeInternetPurchasingSystem,,,,,,,,,,,,,Application,WebDBIntegrationMobileApplicationCustomerIntegrated,HomePage,System,Solution,e-brandingWebStyleGuideOn-lineMarketing,DB/WebServerMultimediaServerWireless/Security,e-CRMe-MarketingWCMS….,e-BusinessTransformation,MarketingInnovation,ChannelInnovation,,,직원의근태및야근관리직원의인사평가및경력관리장비와비품관리,개인별팀별업무관리영업및손익관리프로젝트및리스크관리,,,,,,eOfficeSolutionPlanning,인력관리의최적화,업무관리의효율화,일일업무프로젝트관리일정관리업무검색…..,업무관리,예산(원가)관리경비관리매출/매입관리교육비관리….,손익관리,근태관리교육관리이력서관리인사평가관리……,인력관리,고객사관리영업망관리협력사관리명함관리…..,영업관리,,45%,15%,5%,35%,업무관리접속률이높게나타남.,,,,,,,,,,,KMS,EIS,EDMS,,,,,SCM,CRM,,,,,Non-formalInformation,EnterpriseKnowledge/InformationPortal,EKP-EIP,Solution&Service-SIDevelopment&Solutions,GW,ERP,Howconvenientwoulditbe,ifwecanviewallthenumerousinformationscatteredontheinternet,suchasIntranet,GroupWare,(ERP),(CRM),(SCM)gatheredinsinglescreen?,,eBizSolution도입단계,,,,,,,,eCRM,,2003,2004,2002,,,SMS,CMS,,PMS,EIP,ERP,SCM,,ElectronicDecisionMaking,E-mail,E-board,ScheduleManagement,MIS,NameCardManagement,CareerManagement,HumanRelationshipManagement,Survey,messenger,,,,,,,,,,,,,GWeagleOffice,,Solution&Service-eagleOffice,,,,DefenseDefense,theAgencyfornationalsecurityinstitutionetc.,FinanceBank,Insurance,Security,CreditCard,InvestmentTrustetc.,ChemistryPetrochemical,heavychemical/explosive/energyetc.,ServiceDistribution/service/leisure/educationalinstitutionetc.,PublicsectorGovernmentorganization/governmentinvestmentinstitutionetc.,IndustryMachine,construction,assembling,equipmentetc.,SIMUBusinessFields,BusinessFields:SIMU,,CompanyOrganization,,,,,,,,,,,Company,Organization,,eBizSolution,Consulting,InternetBiz,System,SolutionMu,R&DMU,PlanningMU,INFRAMU,,,,,Organization,Planning&Public,SupportingTeam,President&CEO,CSteamBiz1teamBiz2teamBiz3team,Sales1teamSales2teamSISystemteamSIDevelopteam,Sales1teamSales2teamAutomationteamNetworkteam,Consulting1teamConsulting2teamConsulting3team,eBizteamSolutionteam,SIMU,INFRAMU,ConsultingMU,R&DMU,BSPMU,,,Organization,,,,,,,,,HowtoreachonlineuserandprovideCustomisedIn-depthproductinformation?,HowtosellproductsandprocessordersOvertheWeb?,Whatarenewofferings,uniquetotheWeb?,Howtorevolutionisebusinessmodelsandshiftvaluecreation?,Product/ServiceInnovation,BusinessModelInnovation,MarketingInnovation,ChannelInnovation,Source:ArthurD.Little,eBusinessPerspective,(e-Business혁신단계),2004년매출및인원계획,,,,,,,(단위:억원),,,2003,2004,2005,,,,,1,000,500,,영업순이익,총매출액,,1,500,,,20%,,,,12%,600,400,300,500,,,,1,000,,,15%,,,,,,,,,,,,,EUROPE,ASIA,S.AMERICA,OCEANIA,AFRICA,,,,,,,,,,,,Globalnetwork,,,,,,LosAngelesARTCOMPT(AMERICA),INC.TEL:[phone]FAX:[phone],,,,N.AMERICA,,,,,,,,,,,,,,,2001,2002,2003,,,400,700,1,500,250명,,ValueProfit,,,350명,500명,Solution부문매출계획,,,2,000,(단위:억원),,,,,,2004,700명,,,CMS,GW/KMS,ERP,CRM/DW,UMS,EIP,SCM,PMS,CMS,