marketleader体验商英book2Unit3Companies省公共课一等奖全国赛课获奖课件.pptx
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1、Unit 3 Companies第1页Be not afraid of growing slowly;be afraid only of standing still.-Chinese proverbCompanies go from doing poorly Companies go from doing poorly to doing well or small companies to doing well or small companies grow to large companies.grow to large companies.Rome was not built in a
2、day.第2页Starting up-Family-owned-Public limited-Joint venture-Multinational-Parent-Subsidiary-Branch-Holding Company Company Ltd./Inc./SA/AGCan you explain the these?第3页Starting upAWhich of these companies would you like to work for?Why?Family businessMultinationalSelf-employed/freelancelawyerconsult
3、antwriterdoctor第4页Starting upBDo you know these companies and their lines of business?第5页VocabularyDescribing companies1 The amount of money a company receives from sales in a particular period is called its _.2 The money a company makes after taking away its costs is its _.3 A company which is more
4、 than 50%owned by a parent company is called a _.4 The employees in a particular country or business are called the _.5 The percentage of sales a company has in a particular market is its _.6 The main building or location of a large organization is its _.7 The cost of a companys shares is its _.shar
5、e priceworkforceprofitsubsidiarymarket sharehead officeAturnover第6页VocabularyDescribing companiesBI am pleased to say the company has continued its excellent performance.We are changing,growing and doing well at a difficult time for the industry._ was 57.2 million,an increase of 15%on last year,and
6、_ rose by 5%,to 6.4 million.We are a highly competitive business.We have increased our _ to 20%.Consequently our _ has risen and is now at an all-time high of 9.6.Increased production and strong demand have had a positive effect on our cash flow,so we are able to finance a number of new projects.We
7、have successfully moved to our new _ in central London.We are now planning to start full production at the recently opened Spanish _ in October.Finally,thanks once again to our loyal and dedicated _.Our employees will always be our most valuable asset.FINANCIAL PERFORMANCEComplete the following extr
8、act.Turnoverprofitmarket shareshare pricehead officesubsidiaryworkforce第7页DiscussionDescribing companiesWhat information is important when describing companies?Business performance:Turnover/sales;profitCompetitiveness:Market share;share priceFinance:Cash flow;investment in R&D;businessexpansion(new
9、head office,subsidiary)Valuable asset:Loyal&dedicated workforce第8页Describing companiesCisco Systems,Inc.,founded in 1984 by a small group of computer scientists from Stanford University,is a multinational corporation with more than 66,000 employees and annual revenue of US$39 billion as of.Headquart
10、ered in San Jose,California,it designs and sells networking and communications technology and servicesPeugeot is a major French car brand,part of PSA Peugeot Citron.It is the second largest automaker in Europe,behind Volkswagen.Peugeots roots go back to pepper,salt and coffee mill manufacturing in 1
11、842 and later bicycle manufacturing at the end of the 19th century.Its world headquarters are in Paris.Background information第9页Benetton Group S.p.A.is a global clothing brand,based in Treviso,Italy.The name comes from four members of the Benetton family who founded the company in 1965.Its core busi
12、ness is clothing.Their products include womens wear,mens wear,childrens wear and underwear and they have recently expanded into toiletries,perfumes,exclusive watches and items for the home such as kitchen accessories and baby products.Bacardi Limited is one of the largest spirits companies in the wo
13、rld with an enviable portfolio of premium brands.Founded in 1862 in Santiago de Cuba,Bacardi Limited has a presence in more than 100 markets worldwide including the United States,Spain,France,the United Kingdom,Mexico,Germany,Italy and Russia.Expansion has been prioritized in the emerging markets of
14、 India,China and Brazil.Describing companiesBackground information第10页American Express,sometimes known as AmEx or Amex,is a diversified global financial services company,headquartered in New York City.The company is best known for its credit card,charge card and travelers check businesses.Bayer AG i
15、s a German chemical and pharmaceutical company founded in Barmen,Germany in 1863.Today it is headquartered in Leverkusen,Germany.It is well-known for its original brand of aspirin.Maersk Line is one of the leading liner shipping companies in the world,serving customers all over the globe.Maersk Line
16、 is a division of the A.P.Moller-Maersk Group,headquartered in Copenhagen,Denmark.Describing companiesBackground information第11页Company Main activityNationalityCisco SystemsInternet equipment supplierAmericanCar manufacturerBacardi MartiniSpanishTravel&financial services providerAmerican Bayer Germa
17、nClothing manufacturerSonyElectronic goods makerMaerskDanishPeugeotFrenchDrinks supplierAmerican expressDrug&chemical makerBenettonItalianJapaneseContainership operatorVocabularyDescribing companiesCComplete the chart below第12页Oral practiceDescribing companiesChoose a company you know well and talk
18、about it.D第13页The Triumph Motor Company had its origins in 1885 when Siegfried Bettmann(1863-1951)and Moritz(Maurice)Schulte from Germany founded Bettmann&Co and started selling Triumph bicycles in London.The Triumph Cycle Company branched out in 1902 into making Triumph motor cycles and by 1918 the
19、y were Britains largest motor cycle maker.In 1930 the company changed its name to the Triumph Motor Company.The company hit financial problems however and in 1936 the Triumph bicycle and motorcycle businesses were sold.However,Triumph made a comeback after a period of difficulties and now makes worl
20、d-class bikes again.ListeningBackground information about Triumph第14页ListeningReasons for successAListen to the first part of the interview.What are the three reasons for Triumphs success?Reason 1:Reason 2:Reason 3:Triumph has a very strong brand name.Triumph has invested and developed new modelsTri
21、umph has given its bike a very up-to-date look,focusing on the styling and quality of its products.第15页ListeningReasons for successBListen again and complete the extract from the first part of the interview.Weve focused on _ and also on the _ of our product.Its taken a bit of time to build up _,but
22、weve done well in the first nine years,and we are now a _ alternative _.1 The key markets are those in which the most motorcycles are sold.2 In France,Triumph has its own subsidiary.3 Triumph has its own staff in all its overseas markets.4 Triumph has a poor dealer network which needs to be improved
23、.5 Buyers of motorcycles are enthusiastic,but they do not know a lot.6 More than 80%of Triumphs production is sold abroad.7 France is Triumphs largest market in Europe.CWhich of the following is true?truetruefalsefalsefalsetruefalsestylingqualitysalesseriousmanufacturer第16页ListeningReasons for succe
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