新视野英语教程第三版2UNIT1SymbolsofCulture市公开课一等奖百校联赛获奖课件.pptx

Symbols of CultureUnit 1NEW HORIZON ENGLISH COURSES Book Two第1页Unit 1Symbols of Culture1Around the Topic2Section A3Section B4Section CLeadinginExploringtheTopicPlusActivitiesWarming-upTextAExercisesBackgroundInformationReadingThroughExercisesRelatedKnowledgeSampleReadingExercisesUsefulTerms第2页Section BSection CSection AExploringtheTopicPlusActivitiesAroundtheTopic When talking about the symbols of American culture,probably we will never leave out McDonalds and Disney.McDonalds is the worlds leading fast food service retailer.Nowadays,it has more than 30,000 restaurants in over 100 countries serving millions of customers each day.That explains why the tearing down of the first McDonalds restaurant had caused such a big stir in the minds of many Americans.第3页Section BSection CSection AExploringtheTopicPlusActivitiesAroundtheTopic And,according to most Americans,Disney Mirrors American Culture.There are so many products with the Disney brand:films,books,songs,TV shows and records.There are even Disney hotels and Disney stores.Americans may have mixed feelings about Disney,but even those who strongly oppose it are Disney customers themselves.第4页Section BSection CSection ALeadinginPlusActivitiesAroundtheTopic Nowadays,not only McDonalds but also some other fast food restaurants are getting more and more popular.Why is it so?Lets do a survey.Work in pairs and ask each other the following questions while checking()the answers and providing your own in the blanks.Please notice that the questions are open-ended with no right or wrong answers.第5页Section BSection CSection ALeadinginPlusActivitiesAroundtheTopic1Whatsyourfavoritefastfoodrestaurant?My favorite is _.My partners favorite is _.p McDonaldsp KFCp Pizza Hutp McDonalds p KFCp Pizza Hut 第6页Section BSection CSection ALeadinginPlusActivitiesAroundtheTopic2WhydoyouthinkmanyChinesepeopleliketogotoMcDonaldsorKFC?l I think its because My partner thinks _.its because _.the food there is served fast and thus time is saved the food there is great the food is clean it is cheap it is different from a Chinese restaurant and gives an exotic(异国情调)feeling one can learn something about American culture第7页Section BSection CSection ALeadinginExploringtheTopicAroundtheTopicDirections:You will hear a short passage.Listen carefully and answer the following questions.1.Why do people react when a historic building is about to be destroyed?2.What are the typical symbols of American culture?keykey第8页Section BSection CSection ALeadinginExploringtheTopicAroundtheTopic Suggested answer:People react in this case just because such a Building serves as a symbol of culture,and may remind people of what has happened in history there.When it is torn down,peoples memory about the past is destroyed at the same time.Suggested answer:Every nation is blessed with its own unique cultural symbols.The United States of America is no exception.So far as I know,there are some famous symbols of American culture,such asthe Statue of Liberty,Uncle Sam,Disneyland,the McDonalds Restaurant and so on.These symbols reflect American culture.Return第9页Section BSection CSection ALeadinginExploringtheTopicAroundtheTopicListen and answer the following questions3.Whats your favorite fast food restaurant?4.Why do you think many Chinese people like McDonalds or KFC?keykey第10页Section BSection CSection ALeadinginExploringtheTopicAroundtheTopicSuggested answer:As China is opening its door to the outside world,many foreign fast food restaurants have found their way into China and are getting more and more popularity.But if it is left to me to choose,my first choice would be the McDonalds.Return第11页Section BSection CSection ALeadinginExploringtheTopicAroundtheTopicSuggested answer:To my way of thinking,many people Choose to go to the McDonalds or KFC for the following reasons.First of all,food is served fast and thus time is saved.Besides,it is different from a Chinese restaurant and gives a foreign feeling to people who never have a chance to go abroad.Moreover,people can learn something about American culture.So“Dont dismiss the dish saying that it is just,simply food.The blessing thing is an entire civilization in itself.”Return第12页Section BSection CAround the TopicSectionAThe First McDonalds Restaurant Section A:第13页TextAExercisesSection BSection CAround the TopicSectionA Xiaoqi is traveling in America.One day,he steps into McDonalds,but he doesnt know the English names of the food he wants.Can you help him?Look at the pictures below,and try to name them in English.第14页TextAExercisesSection BSection CAround the TopicSectionA第15页TextAExercisesSection BSection CAround the TopicSectionA Here is a McDonalds menu in English and Chinese.Did you manage to help Xiaoqi get the right food?巧克力圣代巧克力圣代巨无霸巨无霸麦乐鸡麦乐鸡Chocolate SundaeBig MacChicken McNuggets第16页TextAExercisesSection BSection CAround the TopicSectionA麦辣鸡翅麦辣鸡翅草莓奶昔草莓奶昔大薯条大薯条中薯条中薯条小薯条小薯条Spicy Chicken WingsStrawberry ShakeLarge FriesMedium FriesSmall Fries第17页TextAExercisesSection BSection CAround the TopicSectionABackground Information McDonalds is the worlds largest restaurant corporation with more than 30,000 restaurants in 119 countries serving 68 million customers each day.McDonaldsIn the United States,there are more than 5,000 McDonalds restaurants.It serves some of its favorite foodsworld-famous French fries,Chicken McNuggets(大大鸡块鸡块)and so on.The largest McDonalds restaurant is located in Beijing,China.This restaurant has 1,000 employees.Also,up to 700 customers can sit and eat in this restaurant at one time.第18页TextAExercisesSection BSection CAround the TopicSectionA Raymond Albert Kroc was the founder of the McDonalds Corporation.Brothers Mac and Dick McDonald opened the first fast food restaurant called McDonalds in 1953 in Downey,California.Ray KrocIn 1955,Kroc,a milkshake(奶昔奶昔)salesman went to visit the restaurant.He saw the potential of this fast food business and thus persuaded the brothers to sell the name to him.In this way,Kroc opened the first store of the McDonalds Corporation in 1955 in Illinois.Kroc died in the 1980s.第19页TextAExercisesSection BSection CAround the TopicSectionA In 1953,the McDonald brothersDick and Macdeveloped a new idea for their restaurant.The brothers called their idea a drive-in restaurant,and customers could order food from their cars.The restaurant also cut down on the number of choices on the menu,so the cooks could make the food very quickly.The restaurant specialized in making hamburgers,French fries,and chocolate shakes.In 1955,Ray Kroc visited the restaurant and offered to buy the rights to the two brothers idea.The two brothers agreed,and the McDonalds restaurant chain was born.Dick and Mac McDonald第20页Warming-upExercisesSection BSection CAround the TopicSectionA Even though the first McDonalds restaurant sold only hamburgers and French fries,it still became a cultural symbol.Now,in the Southern California city of Downey,people are trying to save the first McDonalds restaurant in history.McDonalds,though,says the building should be torn down.Para.1虽说第一家麦当劳餐馆只售汉堡包和薯条，它还是成为了一个文化象征。如今，在加州南部唐尼市，人们正努力保住历史上第一家麦当劳餐馆。然而，麦当劳却称这幢房子应该拆掉。The First McDonalds Restaurant 第21页Warming-upExercisesSection BSection CAround the TopicSectionA Many people have good memories of that old McDonalds.These people are angry that the building is now in danger of being destroyed,along with their memories.Built in 1953,the restaurant in Downey,California,is the oldest of all the Golden Arches in America,and has the earliest McDonalds building design.Para.2-3坐落于加州唐尼这家餐馆建于1953年，是美国全部带双拱形金色标志建筑中历史最久，它设计也是麦当劳最早建筑设计。许多人对那家老餐馆有着美好回想。这些人想到餐馆连同他们美好回想一起将被摧毁，感到很生气。第22页Warming-upExercisesSection BSection CAround the TopicSectionAPara.4-5McDonalds explains that the building was damaged in an earthquake,and therefore needs to be torn down.Many people in the town of Downey dont agree with this line of thinking,though.麦当劳方面解释说，那家老店在一次地震中遭到损坏，所以必须拆掉。不过，唐尼许多人却不一样意这种说法。One woman says,“I think its terrible.They are using the earthquake as an excuse.Its a big lie.”有位女士说：“我认为这件事太可怕了。他们在利用那次地震作借口。这是一个极大谎言。”第23页Warming-upExercisesSection BSection CAround the TopicSectionAAnother Downey resident remarks,“I am so upset.They dont respect the public at all.They havent even tried.They could do some small repairs and make it a good restaurant again.”Para.6另一位唐尼市居民说：“我非常难过。他们一点也不尊重公众意见，甚至都没试着这么做。他们能够稍加修理，使它再成为一家好餐馆。”第24页Warming-upExercisesSection BSection CAround the TopicSectionA麦当劳经理们说餐馆设在那个位置一直在赔本。那儿没有地方能够开辟“免下车外卖窗口”，里面也没有地方安排座位。他们说，那次地震后这个餐馆就没方法修了。不过那些经理们想在其它位置按原餐馆再仿造一家。McDonalds managers say the restaurant is losing money at that location.There is no room for a drive-thru window,or for seating inside.After the earthquake,they say it was impossible to fix.The managers want to build a copy of this building at another location instead.Para.7第25页Warming-upExercisesSection BSection CAround the TopicSectionABuilding inspectors,on the other hand,say that the structure can be repaired,but that it will be expensive.Many people say that McDonalds can certainly afford to pay that amount.Some think that McDonalds real reason for wanting to close down the restaurant has nothing to do with money.Para.8不过房屋检验人员说该建筑是能够修理，不过费用很高。许多人说这个费用麦当劳当然承受得起。有些人认为麦当劳想关闭这家餐馆真正原因与金钱无关。第26页Warming-upExercisesSection BSection CAround the TopicSectionA Modern McDonalds restaurants often have a sign claiming that a man named Ray Kroc opened the first McDonalds restaurant in Illinois in 1955.The truth,however,is that Mr.Kroc actually learned the fast food business from Dick and Mac McDonald in Downey.Later,Mr.Kroc bought their restaurants.Thus,many people in Downey think McDonalds is trying to change history,though the company denies this.Para.9当代麦当劳餐馆经常有一个牌子，声称有个叫雷克罗克男人于1955年在伊利诺伊州创办了首家麦当劳餐馆。然而事实是，克罗克先生快餐生意实际上是从唐尼市迪克麦当劳和麦克麦当劳那里学来。以后克罗克先生买下了他们餐馆。所以，尽管企业尽力否定，唐尼镇许多人还是认为麦当劳是想篡改历史。第27页Warming-upExercisesSection BSection CAround the TopicSectionA To local historians,this explanation makes total sense.One historian said,“We should not rewrite the past.Ray Kroc did not invent McDonalds.The McDonald brothers did.”Para.10在当地历史学家看来，这种解释颇有道理。有位历史学家说：“历史不容篡改。雷克罗克没有创建麦当劳。创建麦当劳是麦氏弟兄。”第28页Warming-upExercisesSection BSection CAround the TopicSectionA These days,a group of historians want the building to be added to the National Register of Historic Places so that the city of Downey will be able to stop McDonalds from tearing the building down.The McDonalds managers are very angry,and have abandoned the structure.这些天来，一群历史学家希望将该处建筑列入国家历史文物保护单位名册，这么，唐尼镇就能使麦当劳免遭拆除。麦当劳经理们非常恼火，因而将房屋弃置一旁。Para.11第29页Warming-upExercisesSection BSection CAround the TopicSectionA Everyone hopes that the McDonalds managers and the people of Downey will soon find peace.The building is still there,but boards cover the windows.Even so,people drive by to remember their McDonalds,taking pictures of a moment in history before it gets taken away.Para.12 人人都希望麦当劳经理们与唐尼居民很快达成一致。房子仍在，但窗子用木板封了起来。即便如此，人们仍开车前来纪念他们麦当劳，想抢在它被拆除前拍照留念，留下历史上宝贵一刻。第30页Warming-upExercisesSection BSection CAround the TopicSectionAEven though the first McDonalds restaurant sold only hamburgers and French fries,it still became a cultural symbol.1Meaning:In spite of the fact that the first McDonalds restaurant served only two kinds of food:hamburgers and French fries,it still became a symbol that represents the American culture.第31页Warming-upExercisesSection BSection CAround the TopicSectionAMcDonalds,though,says the building should be torn down.2McDonalds,however,says that the building should be pulled down.Meaning:3.in the Southern California city of Downey.Meaning:.in Downey,a city in the south of California.第32页Warming-upExercisesSection BSection CAround the TopicSectionABuilt in 1953,the restaurant.is the oldest of all the Golden Arches in America.4Since the restaurant was built in 1953,it is the oldest among all the McDonalds restaurants with the logo of the Golden Arches in America.Meaning:第33页Warming-upExercisesSection BSection CAround the TopicSectionA.the building is now in danger of being destroyed,along with their memories.The first McDonalds restaurant is now facing the possibility of being torn down.Together with the disappearance of the building,peoples good memories about it would be ruined too.Meaning:5第34页Warming-upExercisesSection BSection CAround the TopicSectionAMcDonalds explains that the building was damaged in an earthquake.6McDonalds tells people that the building was destroyed in an earthquake and thus is not useful anymore.Meaning:第35页Warming-upExercisesSection BSection CAround the TopicSectionAMany people in the town of Downey dont agree with this line of thinking,though.But many Downey people dont share McDonalds view that the building was destroyed and thus needs to be torn down.Meaning:7第36页Warming-upExercisesSection BSection CAround the TopicSectionAAnother Downey resident remarks.89Another person who lives in Downey says.They dont care at all about how people in general think and feel about this matter.They dont respect the public at all.Meaning:Meaning:第37页Warming-upExercisesSection BSection CAround the TopicSectionA10McDonalds managers say the restaurant is losing money at that location.McDonalds managers say the restaurant is doing business at a loss at that place.Meaning:第38页Warming-upExercisesSection BSection CAround the TopicSectionAMeaning:11There is no room for a drive-thru window,or for seating inside.There is no space where people can buy food without getting out of their car.Nor is there space for people to sit and eat inside.第39页Warming-upExercisesSection BSection CAround the TopicSectionAMeaning:12The managers want to build a copy of this building at another location instead.Instead of fixing the restaurant,the managers want to build at another place another restaurant that looks exactly the same as the old one.第40页Warming-upExercisesSection BSection CAround the TopicSectionAMeaning:Building inspectors,on the other hand,say that the structure can be repaired,but that it will be expensive.However,officials who inspect buildings say that it is possible to fix the building,but they also say that the repair will cost a lot of money.13第41页Warming-upExercisesSection BSection CAround the TopicSectionAMany people say that McDonalds can certainly afford to pay that amount.14Meaning:Many people say that the McDonalds company is no doubt able to pay the money to fix the restaurant.第42页Warming-upExercisesSection BSection CAround the TopicSectionAMeaning:Some think that McDonalds real reason for wanting to close down the restaurant has nothing to do with money.15Some people believe that McDonalds wants to stop the restaurants business forever,not because they dont have money to repair the restaurant,but for other reasons.第43页Warming-upExercisesSection BSection CAround the TopicSectionAMeaning:.a sign claiming that a man named Ray Kroc opened the first McDonalds restaurant in Illinois in 1955.16.a notice saying that a man called Ray Kroc started the first McDonalds restaurant in