广告类文章阅读理解市公开课一等奖百校联赛获奖课件.pptx

文档仅供参考，如有不当之处，请联系改正。广告类文章特点广告类文章特点 1.1.语篇长，信息量大，用词简练，形式灵活。语篇长，信息量大，用词简练，形式灵活。2.2.内容广泛，包括与人们生活息息相关信息，如旅内容广泛，包括与人们生活息息相关信息，如旅游指南、产品宣传、服务介绍、招生招聘。游指南、产品宣传、服务介绍、招生招聘。3.3.标题醒目，重点突出，条理清楚。标题醒目，重点突出，条理清楚。4.4.用词与普通文章不一样，人名、地名、专有名词用词与普通文章不一样，人名、地名、专有名词多；生词多；缩略词、省略句多。多；生词多；缩略词、省略句多。5.5.广告类阅读题命题主要是以获取信息为主细节题。广告类阅读题命题主要是以获取信息为主细节题。近几年目标意图题也在广告类文章中经常考查。近几年目标意图题也在广告类文章中经常考查。第1页文档仅供参考，如有不当之处，请联系改正。星期缩略语：Mon(Monday),Tues(Tuesday),Wed(Wednesday),Thur(Thursday),Fri(Friday),Sat(Saturday),Sun(Sunday)等。月份缩略语：Jan(January),Feb(February),Mar(March),Apr(April),Jun(June),Jul(July),Aug(August),Sept(September),Oct(October),Nov(November),Dec(December)等。电话缩略语：Tel(telephone),Ph(phone)等。第2页文档仅供参考，如有不当之处，请联系改正。地址、企业名等缩写语：Add(address),No(number)，Rd(road),Co(company),Ltd(Limited)等。一些时间缩略语：hr(hour),yr(year),a.m.(in the morning),p.m.(in the afternoon)等。其它常见缩略语：max(maximum,最大量,最大程度),min(minimum,最小量,最小程度),doz(dozen),fig(figure),ft(foot),ml(mile),esp(especially),Mt(mountain),p(page),prof.(professor).Dr.(doctor),vs(versus,对),info(information),aft(after),ad(advertisement),m(male),f(female)等。第3页文档仅供参考，如有不当之处，请联系改正。广告类阅读解题步骤：广告类阅读解题步骤：1.读标题读标题2.快速浏览文章结构，读小标题快速浏览文章结构，读小标题3.读提干，画出关键词读提干，画出关键词4.去文中找关键词所在位置，在其上下文中找去文中找关键词所在位置，在其上下文中找答案答案第4页文档仅供参考，如有不当之处，请联系改正。广告类文章解题注意事项：广告类文章解题注意事项：1.1.不用通读全文不用通读全文2.2.生词多生词多-不惧不惧 看不懂文章看不懂文章-不惧不惧第5页文档仅供参考，如有不当之处，请联系改正。生词含糊法：生词含糊法：生词多是广告类阅读材料一大特点。面对这些生词多是广告类阅读材料一大特点。面对这些生词同学们该怎么办呢？生词同学们该怎么办呢？许多同学首先想到是想许多同学首先想到是想方法来猜测其词义。当然，若能依据上下文语境猜方法来猜测其词义。当然，若能依据上下文语境猜出生词词义，那再好不过了。但问题是，有些生词出生词词义，那再好不过了。但问题是，有些生词是无法猜，是无法猜，而且命题者也没有要求考生去猜测其而且命题者也没有要求考生去猜测其词义，词义，因为不但试题本身没有包括对这些生词了因为不但试题本身没有包括对这些生词了解，而且这些生词也根本不会影响到答题。对于这解，而且这些生词也根本不会影响到答题。对于这些生词，些生词，考生在做题时只要含糊地知道它们存在考生在做题时只要含糊地知道它们存在就够了，千万不要一看到生词就担心，就被它们吓就够了，千万不要一看到生词就担心，就被它们吓住。住。第6页文档仅供参考，如有不当之处，请联系改正。真题演练第7页文档仅供参考，如有不当之处，请联系改正。真题典例真题典例【江西卷】江西卷】Winners ClubYou choose to be a winner!The Winners Club is a bank account specially designed for teenagers.It has been made to help you better manage your money.The Winners Club is a transaction account(交交易账户易账户)where you receive a keycard so you can get to your money 24/7thats 24 hours a day,7 days a week!Its a club with impressive features for teenagers：No account keeping fees!Youre no millionaire so we dont expect you to pay large fees.In fact,there are no account keeping or transaction fees!第8页文档仅供参考，如有不当之处，请联系改正。Excellent interest rates!You want your money to grow.The Winners Club has a good rate of interest which gets even better if you make at least two deposits(储蓄储蓄)without taking them out in a month.ConvenientTeenagers are busywe get that.You may never need to come to a bank at all.With the Winners Club you can choose to use handy tellers and to bank from home using the phone and the Internet.You can have money directly deposited into your Winners Club account.This could be your pocket money or your pay from your parttime job!第9页文档仅供参考，如有不当之处，请联系改正。Mega magazine includedAlong with your regular report,you will receive a FREE magazine full of good ideas to make even more of your money.There are also fantastic offers and competitions only for Winners Club members.The Winners Club is a great choice for teenagers.And it is so easy to join.Simply fill in an application form.You will have to get permission from your parent or guardian(so we can organize that cool keycard)but it is easy.We cant wait to hear from you.Its the best way to choose to be a winner!()1.The Winners Club is a bank account intended for_.AparentsBteenagersCwinners Dadults第10页文档仅供参考，如有不当之处，请联系改正。()2.Which of the following is TRUE about the Winners Club?ASpecial gifts are ready for parents.BThe bank opens only on work days.CServices are convenient for its members.DFees are necessary for the account keeping.()3.The Winners Club provides magazines which_.Aencourage spendingBare free to all teenagersCare full of adventure storiesDhelp to make more of your money第11页文档仅供参考，如有不当之处，请联系改正。()4.If you want to be a member of the Club，you must_.Abe an Internet userBbe permitted by your parentChave a big sum of moneyDbe in your twenties()5.What is the purpose of this text?ATo set up a club.BTo provide parttime jobs.CTo organize keycards.DTo introduce a new banking service.第12页文档仅供参考，如有不当之处，请联系改正。【解析】本文为广告，介绍了一个针对十几岁青少年存【解析】本文为广告，介绍了一个针对十几岁青少年存款账户，重点介绍了该账户几个优点。款账户，重点介绍了该账户几个优点。1B细节了解题。从第一段第一句话即可得知答案细节了解题。从第一段第一句话即可得知答案为为B。2C推理判断题。从推理判断题。从Convenient一段可知一段可知the Winners Club服务对于它组员来说是方便，不需要去银行，服务对于它组员来说是方便，不需要去银行，在手机或网络上就能够操作。在手机或网络上就能够操作。3D细节了解题。从文中信息句细节了解题。从文中信息句you will receive a FREE magazine full of good ideas to make even more of your money.可知答案为可知答案为D。第13页文档仅供参考，如有不当之处，请联系改正。4B细节了解题。从文中信息句细节了解题。从文中信息句And it is so easy to join.Simply fill in an application form.You will have to get permission from your parent or guardian.了解得知，假了解得知，假如十几岁青少年要加入该俱乐部必须取得父母或监护人同意。如十几岁青少年要加入该俱乐部必须取得父母或监护人同意。5D推理判断题。本文介绍了一个针对青少年存款账推理判断题。本文介绍了一个针对青少年存款账户，重点介绍了该账户几个优点。户，重点介绍了该账户几个优点。第14页文档仅供参考，如有不当之处，请联系改正。Finish the exercises on the work sheet.第15页文档仅供参考，如有不当之处，请联系改正。第16页