跨境电商英语4套AB卷期末考试卷测试卷模拟试卷带答案测试卷练习题复习题21年XX学校X专业.doc
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1、跨境电商英语期末试卷(A)Part 1. Useful Expressions (共15小题,每小题1 分, 合计15 分)Directions: The following is a list of terms related to Cross-border E-commerce. After reading it, you are required to write the corresponding English expression.1.预期利润 2.企业文化3.营销活动 4.社交媒体5.店铺描述 6.关键词7.批发价 8.数据分析9.属性词 10.目标客户11.物流12.客户服务1
2、3.流量词 14.品牌风格15.交易额 Part 2. Translation(共6小题,16-20题每小题3分,21题10分, 合计25分)Directions: This part, numbered 11 to 15, is to test your ability to translate Chinese into English of the five sentences. No.16 is to test your translation ability of paragraph from English into Chinese. 16. 产业园区的建设对城市的可持续发展起到了至
3、关重要的作用。 17. 如果遇到困难,请尽管与我们的客户服务部联系。18. 平台已同意对此纠纷进行调查。 19. 中国跨境电商可能在未来几年保持高速增长。20. 顾客如不满意可以全额退货。21. First of all, the selected products should be suitable for air express delivery. These products should basically meet the following requirements: relatively small size and suitability to be delivered by
4、 express to reduce the cost of international logistics; high added value is required to be suitable to be packed for sale, and if the value of product is less than shipping then it is not the case; uniqueness: products need to be unique in order to continuously stimulate buyers to purchase and have
5、high online transactions volume; reasonable price: if online prices are higher than local market prices, they may fail to attract buyers to order online.Part 3. Reading Comprehension (共15小题,每小题2 分, 合计30 分)Directions: Read the following passages. After reading them, you should decide whether each sta
6、tement is true(T)or false(F).Passage 1 DH, launched in 2014 as a cross-border B2B e-commerce platform, is built to facilitate small and medium sized Chinese enterprises. Average order size remains small for this reason. The variety of items listed, however, is not affected by the size of the busines
7、ses, and categories of products include clothes, bags, shoes, sports items, toys, jewelry, electronics, mobile phones, musical instruments, car parts, video games and many more. Europe, America and Australia are its major markets, and currently it owns 1.2 million domestic suppliers, 5.5 million buy
8、ers and 25 million kinds of products. The website does not charge a membership fee from either buyer or seller. Instead, it charges only a commission as a percentage of successful transaction amounts. This percentage ranges from 3 percent to 10 percent. Though the website remains free for sellers, a
9、 special value-added service called DHfactory has recently been added. Sellers can pay an annual fee to avail this service. The company is set to launch further exclusive services to complete better in the Chinese online wholesale market. Buyers and sellers are required to interact through the websi
10、te. There is an escrow payment service that protects buyers and a customer service department to help solve disputes. DH is a transaction platform providing transaction services for both buyers and sellers in order to promote online trading. Based on the positioning, DHgates profit consists of two p
11、arts: commission: DH serves as a transaction platform for buyers and sellers and charges the buyers a certain amount of commission for successful transactions, and service fee: since cross-border e-commerce is operated by users in more than 200 countries and one hundred thousand cities around the wo
12、rld, it is much more complicated than domestic e-commerce. Also, the whole transaction process of cross-border e-commerce takes more time, and buyers and sellers call for services of higher standards. The complicated and commercial features of these transactions determine that multiple services are
13、needed in the whole cross-border transaction process. Given the characteristics, DHgate provides services like intensive logistics, financial service and agency service for some fees. Transaction commission: It is free to register, uphold product information and display them on DH. The buyer will on
14、ly be charged commission based on the transaction volume for a successful transaction. Commission model: DHgate adopts the single commission rate model, which means that a fixed proportion of commission is charged according to the category. This model works with a multiple commission policy-when a s
15、ingle order is worth no less than USD 300, the commission rate is 4.5%. Service object: It expands from small and medium merchants to large foreign trade companies, manufacturers and brand owners. Platform expansion: Besides transaction platform, DHgate launched online cargo center for traditional f
16、oreign trade companies. In August 2013, DHgate launched a “global online cargo center” by cooperating with the merchants in Yiwu. Payment: DHpay has access to more than 30 payment means in the world. Logistics: online delivery, warehousing and concentrated freight services. The DHlink supports more
17、than 20 logistics channels including EMS, UPS, DHL, etc. Credit: DHCredit cooperates with financial institutions to provide credit service.22. The website does not charge a membership fee from either buyer or seller. ( )23. When a single order is worth no less than USD 3000, the commission rate is 4
18、.5%. ( )24. The service objects expand from small and medium merchants to large foreign trade companies, manufacturers and brand owners. ( )25. DHgate is a third-party B2C cross-border transaction platform, committing to helping Chinese SMEs to enter global market through cross-border e-commerce pla
19、tform. ( )26. The DHlink doesnt support logistics channels as EMS, UPS, DHL, etc. ( )Passage 2 There are many factors that affect the sales of the store. One of those which can not be ignored must be product selecting. A shop with the intention of having higher flow, more exposure and more orders th
20、an others must not ignore the selection of goods. It can be said that product selecting is the basis of shop operations, and the first step to make a profit. Product selecting refers to selecting product which meets the demand of the target market from the supply market. Personnel in charge of produ
21、ct selecting must identify the needs of users and, on the other hand, select products with quality, price and appearance in line with the needs of the target market from many supplies in the market. The organic combination of suppliers, customers, personnel in charge of product selecting should be c
22、onsidered for the success of the product selecting. There is a variety of businesses in the current cross-border e-commerce platforms such as beauty, sports and entertainment, baby supplies, toys, shoes, clothing, etc. Of these businesses, some, called business of “red sea”, are fiercely competitive
23、, such as jewelry industry, wedding, wig industry, etc. Others, called business of “blue sea”, are less competitive, but full of demands from buyers or now to be explored. Businesses of “red sea” are those with hotter competition, more sellers, more orders, larger investment, and lower profit, while
24、 business of “ blue sea” are those with less competition, fewer orders, smaller investment, but higher profit. It is wise of a freshman, who is short of human resources and finance supports, to do businesses of “blue sea” rather than those of “red sea”, more competitive but less profitable. Sellers
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