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2024年Z世代和千禧一代调研报告.pdf
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1、 2024 Gen Z and Millennial Survey Living and working with purpose in a transforming worldMarking its 13th annual edition,Deloittes 2024 Gen Z and Millennial Survey connected with more than 22,800 respondents in 44 countries to explore their attitudes about work and the world around them.As around ha
2、lf of the worlds population heads to the polls this year1,including in 23 of the 44 markets covered in this survey,the year seems to represent one of potential global change and opportunity.While the role and significance of upcoming elections this year varies across countries,for many markets the r
3、esults of the elections promise to have a significant impact on the issues that matter most to Gen Zs and millennials around the world,and respondents outlook for the social and political situations in their countries reflects that ambiguity.But in many ways,this years survey findings reveal that Ge
4、n Zs and millennials see green shoots of optimism for the year ahead.Many believe that the economic picture in their countries will improve over the next year,and that this will have a positive impact on their own personal finances.And,despite concerns seen in last years survey that employers might
5、backtrack on workplace progress as they faced economic uncertainty,this years findings reveal that respondents feel their employers have continued to make incremental progress since the start of the COVID-19 pandemic in areas such as work/life balance;flexibility at work;societal impact;diversity,eq
6、uity,and inclusion(DEI);and protecting the environment.2However,respondents continue to express significant concerns about the future.The cost of living is once again their top concern this year,followed by unemployment,climate change,mental health,and crime/personal safety.There is uncertainty abou
7、t how Generative AI(GenAI)could impact work and their own careers.And they believe business is still falling short of its potential to address some of the worlds most critical societal challenges from protecting the environment,to social inequality.1 Siladitya Ray,“2024 Is The Biggest Election Year
8、In HistoryHere Are The Countries Going To The Polls This Year,”Forbes,January 3,2024 2 Deloitte,2023 Gen Z and Millennial Survey.2024.For information,contact Deloitte Touche Tohmatsu Limited.IntroductionDeloitte Global 2024 Gen Z and Millennial Survey 2 2024.For information,contact Deloitte Touche T
9、ohmatsu Limited.Nearly one-third of Gen Zs(32%)and millennials(31%)are optimistic that the economyin their country will improve within the next year,a sentiment that has trended up since lastyear and is at its highest since the 2020 survey conducted prior to the pandemic.Thisoptimism extends to thei
10、r personal finances,with 48%of Gen Zs and 40%of millennialsexpecting their financial circumstances to improve.Despite this,financial insecurity is asignificant concern,with 30%of Gen Zs and 32%of millennials feeling financially insecureand over half of both groups living paycheck-to-paycheck.There i
11、s also some uncertaintyabout the social and political situation as many countries approach pivotal electionsonly a quarter of each generation expects positive changes in their country over the nextyear,just a one-point increase from last year.And many do not feel they can influence theoverall direct
12、ion of their countries,but they feel they have more agency to drive change onsocietal challenges such as climate change,mental health,and education.Environmental sustainability remains a top concern for Gen Zs and millennials,with 62%ofGen Zs and 59%of millennials reporting feeling anxious or worrie
13、d about climate changein the past month.Both generations actively take measures to limit their environmentalimpact.They want governments to push businesses to take more climate action,andbusinesses to help consumers make more sustainable choices.Protecting the environmentis the societal challenge wh
14、ich respondents feel businesses have the greatest opportunityand influence to drive change on.This is reflected in Gen Zs and millennials career decisionsand their consumer behaviors.Two in 10 Gen Zs and millennials have already changed jobsor industries to better align their work with their environ
15、mental values,with another quarterof both cohorts planning to do so in the future.They also actively research the environmental practices of companies they purchase from and are willing to pay more for sustainable products.The majority of Gen Zs(86%)and millennials(89%)say having a sense of purpose
16、isimportant to their overall job satisfaction and well-being.And these generations areincreasingly willing to reject assignments or employers who dont align with their values.When employers take that feedback and respond positively,employee loyalty tends to bemuch higher.Purpose is subjective,but fo
17、r some it comes down to working for an organization who hasa purpose beyond profit and is having a positive impact on society.Three-quarters of GenZs and millennials(75%)say that an organizations community engagement and societalimpact is an important factor when considering a potential employer.Whi
18、le respondentsfeel largely positive about their employers societal impact,they are less optimistic aboutthe impact of businesses more broadly.Less than half of Gen Zs and millennials believebusiness is having a positive impact on society,which reveals a gap between whatrespondents feel business is c
19、apable of and what it is delivering on.Gen Zs and millennials are feeling uncertain about GenAI and its potential impact on theircareers.However,respondents who frequently use GenAI at work are more likely to say theyfeel excitement about,and trust in the technology.Frequent users of GenAI are also
20、morelikely to believe it will free up their time,improve the way they work,and improve their work/life balance.But,conversely,the more a respondent uses GenAI the more likely they areto also have concerns,such as believing that GenAI-driven automation will eliminate jobsor make it harder for younger
21、 generations to enter the workforce.In response to thesetypes of concerns,both generations are thinking about how to adapt,focusing on reskilling,or looking for job opportunities that are less vulnerable to automation.While many dontbelieve their employers are adequately preparing them yet for the c
22、hanges that GenAI willbring,more than a third of Gen Zs(38%)and millennials(36%)plan to participate in GenAItrainings within the next 12 months.Respondents are cautiously optimistic about the economy and their personal finances,but uncertainty remainsAmong this years key findings:Environmental susta
23、inability drives career decisions and consumer behaviorsPurpose influences workplace satisfactionPositive perceptions of GenAI increase with more hands-on experience,but so do workplace concernsDeloitte Global 2024 Gen Z and Millennial Survey 3Work/life balance remains paramount for both Gen Zs and
24、millennials,once again topping their list of priorities when choosing an employer and being the most admired trait among their peers.The last year has seen a shift toward more on-site work,with nearly two-thirds of respondents saying their employers have implemented a return-to-office mandate over t
25、he past year,either bringing people back fully on-site or moving to a hybrid model.These mandates have yielded mixed results,with some reporting benefits like improved engagement,connection and collaboration,or better routine and structure at work,while others are experiencing increased stress and d
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