新视野商务英语unitproducts省公共课一等奖全国赛课获奖课件.pptx

Unit 7Products第1页“It is not the employer who pays wages;he only handles the money.It is the product that pays wages”Henry Ford(1869-1947)American industrialist1903 model1910 model1920 model1930 model1940 model1950 model modelA product is a physical good that is marketed usually for a profit.A products personality is its usability,performance,appearance,and benefits.第2页Overview of unit 7Objectives Starting upKey vocabularyLanguage focus:order of adjectives and comparative and superlative adjectives:making comparisonsReading:Dyson product launch Listening:7.2,7.6,7.7Speaking:how to present a product第3页Objectives When finish learning this unit,you should be able to collect information on Products provide information on Products present or introduce a product第4页Starting upA Can you tell me some of your favourite products?and choosing one of them,please talk about your reasons.BChoosing one of your favorite products,make a brief introduction for the product.第5页Key VocabularyFor nearly every type of product there are many similar goods on the market.The unique selling points(USPs)of a product are the things that make it special and different from other similar products.A good advertisement,which brings the product to the publics attention,should describe these USPs.The marketing department should have a customer profile in mind,that is the sort of person who will buy the product.When trying to sell a product,its important to give information about the products features or characteristics,and to emphasize the benefits or advantages of the product to the customer.第6页VocabularyDescribing productsACheck that you know the meaning of the adjectives below.Think of products that match the words.attractiveeconomicalexpensivefashionablereliablecomfortablepracticalpopular第7页VocabularyDescribing productsB Write adjectives with the opposite meanings to those in Exercise A.un-uneconomicalunfashionableunreliableuncomfortableunpopularin-Inexpensiveim-Impractical第8页VocabularyDescribing productsC Complete these sentences with the words from the box.1.IBM manufactures _-tech computer products.2.Timberland makes a range of _-wearing footwear.3.Ferrari produces _-quality sports cars.4.Coca-Cola and Pepsico both develop _ -selling soft drinks.5.Duracell sells _-lasting alkaline batteries.6.Levi jeans are a _-made clothing products.wellhighbestlonghardhigh第9页VocabularyDescribing productsD Use the adjectives in Exercise C to describing other companies and products.For example,Nestle makes many of the worlds best-selling food products.1.Siemens makes high-tech healthcare equipment among many other products.2.Gore-Tex produces hard-wearing materials for outdoor clothes.3.Habitat sells high-quality furniture.4.Dell assembles the worlds best-selling PCs.5.Cummins makes long-lasting diesel engines.6.Gucci shoes are fashionable and well-made.第10页VocabularyDescribing productsE Match the verbs on the left to their meanings.Then put the words into a logical order to show the life-cycles of a new product.1.launch a)to stop making2.test b)to build or make 3.promote c)to introduce to the market4.manufacture d)to change in order to 5.improve6.5.modify e)to try something in order to 7.see how it works8.6.discontinue f)to make a plan or drawing 9.7.design g)to increase sales by 10.advertising etc.11.8.distribute h)to supply to shops,panies,customers.12345678第11页Language focus Order of adjectives We often use only one adjective before a noun and it is very unusual to use more than three of them.When we use more than one adjective before the noun,we usually follow this order:(1)(2)(3)(4)(5)(6)opinion size shape colour origin material noun 观点 大小 形状 颜色 产地 材料 名词 smart big wide black French leather bag第12页Language focus Comparatives and superlatives USE We use the comparative to compare two items.We use the superlative to compare one item with two or more other items.FORM We add er to form the comparative and the+est to form the superlative第13页Language focus We use than after a comparative.You are smarter than him.asas To show that two things are equel(or not)we use(not)as+adjective+as.He is as smart as you.He is not as smart as you.第14页Language focus Irregular adjectives bad worse the worst good better the best第15页Language focus Pronunciation:Notice how er and est are pronounced.soft softer softest smart smarter smartestNotice how than and as are pronounced.1.This suit is more expensive than that suit.2.This briefcase is less expensive than that briefcase.3.These suits are as expensive as those suits.4.The Allegro collection isnt as expensive as the IL Classico collection.第16页Listening 1.About the role of ads in selling products2.Product presentationPage 81-82第17页Reading Page75-76Part 1Part 2Part 4Part 5Part 6Part 7James Dyson&his vacuum cleaners第18页Speaking Presenting a productA Listen to a sales manager presenting a product to some buyers.Which of the adjectives below does she use?attractive fashionable stylish robust elegant user-friendly high-quality well-designed reliable flexible popular practical第19页Speaking Presenting a productB Listen again&fill in the missing words and phrases.1.As you can see,its _and _.2.The tower _ _ of wood.3.Let me _ _ its dimensions.4.It _ in three colors.5.Its _ _ is just under 25.6.Its _ for storing CDs and CD-Rooms.7.It has several _ _ which should appeal to our customers.8._ _ is that its easy to select the CD you want9.The tower is well-design.Its _,_ and user-friendly.10.It really does _ _ _ of music lovers.attractivestylishis madetell youcomesselling priceidealspecial featuresAnother advantagerobustelegantmeet the needs第20页第21页