xx汽车工业园区项目立项可行性研究报告书.doc

een found. Five days ago, the policeman told him, the bicycle was picked up in a small village four hundred miles away. It is now being sent to his home by train. Ted was most surprised when he heard the news. He was  amused too, because he never expected the bicycle to be found. It was stolen twenty years ago when Ted was a boy of fifteen !   Lesson35  Stop thief! 捉贼！ Rov Trenton used to drive a taxi. A short while ago, however, he became a bus-driver and he was not regretted it. He is finding his new work far more exciting. When he was driving along Catford Street recently, he saw two thieves rush out of a shop and run towards a waiting car. One of them was carrying a bag full of money. Roy acted quickly and drove the bus straight at the thieves. The one with the money got such a fright that he dropped the bag. As the thieves were trying to get away in their car, Roy drove his bus into the back of it. While the battered car was moving away, Roy stopped his bus and telephoned the police. The thieves' car was badly damaged and easy to recognize. Shortly afterwards, the police stopped the car and both men were arrested.    Lesson36 Across the Channel 横渡海峡 Erna Hart is going to swim across the English Channel tomorrow. She is going to set out from the French coast at five o'clock in the morning. Erna is only fourteen years old and she hopes lo set up a new world record. She is a strong swimmer and many people feel that she is sure to succeed. Erna's father will set out with her in a small boat. Mr Hart has trained his daughter for years. Tomorrow he will be watching her anxiously as she swims the long distance to England. Erna intends to take short rests every two hours. She will have something to drink but she will not eat any solid food. Most of Erna's school friends will be waiting for her on the English coast. Among them will be Erna's mother, who swam the Channel herself when she was a girl.   Lesson37 The Olympic Games 奥林匹克运动会 The Olympic Games will be held in our country in four years' time. As a great many people will be visiting the country, the government will be building new hotels, an immense stadium, and a fine new swimming pool. 'They will also be building new roads and a special railway-line. The Games will be held just outside the capital and the whole area will be called 'Olympic City'. Workers will have completed the new roads by the end of this year. By the end of next year, they will have finished work on the new stadium. The fine modern buildings have been designed by Kurt Gunter. Everybody will be watching anxiously as the new buildings go up. We are all very excited and are looking forward to the Olympic Games because they have never been held before in this country.   Lesson38 Everything except the weather 惟独没有考虑到天气 My old friend, Harrison, had lived in the Mediterranean for many years before he returned to England. He had often dreamed of retiring in England and had planned to settle down in the country. He had no sooner returned than he bought a fine house and went to live there. Almost immediately he began to complain about the weather, for even though it was still summer, it rained continually and it was often bitterly cold. After so many years of sunshine, Harrison got a shock. He acted as if he had never lived in England before. In the end, it was more than he could bear. He had hardly had time to settle down when he sold the house and left the country. The dream he had had for so many years ended there. Harrison had thought of everything except the weather.   Lesson39 Am I all right? 我是否痊愈？ While John Gilbert was in hospital, he asked his doctor to tell him whether his operation had been successful, but the doctor refused to do so. The following day, the patient asked for a bedside   telephone. When he was alone, he telephoned the hospital exchange and asked for Doctor Millington. When the doctor answered the phone, Mr Gilbert said he was inquiring about a certain patient, a Mr John Gilbert. He asked if Mr Gilbert's operation had been successful and the doctor told him that it had been. He then asked when Mr Gilbert would be allowed to go home and the doctor told him that he would have to stay in hospital for another two weeks. Then Dr Millington asked the caller if he was a relative of the patient.' No,' the patient answered,' I am Mr John Gilbert.'      Lesson40 Food and talk 进餐与交谈 Last week at a dinner-party, the hostess asked me to sit next to Mrs Rumbold. Mrs Rumbold was a large, unsmiling lady in a tight black dress. She did not even look up when I took my seat beside her. Her eyes were fixed on her plate and in a short time, she was busy eating. I tried to make conversation.   ' A new play is coming to" The Globe" soon,' I said. 'Will you be seeing it ?' ' No,' she answered. 'Will you be spending your holidays abroad this year ?' I asked. ' No,' she answered. ' Will you be staying in England?' I asked. ' No,' she answered.   In despair, I asked her whether she was enjoying her dinner.  ' Young man,' she answered,' if you ate more and talked less, we would both enjoy our dinner !'    lesson41 Do you call that a hat? 你把那个叫帽子吗？ 'Do you call that a hat ?' I said to my wife. 'You needn't be so rude about it,' my wife answered as she looked at herself in the mirror. I sat down on one of those modern chairs with holes in it and waited. We had been in the hat shop for half an hour and my wife was still in front of the mirror. ' We mustn't buy things we don't need,' I remarked suddenly. I regretted saying it almost at once. 'You needn't have said that,' my wife answered.' I need not remind you of that terrible tie you bought yesterday.'  ' I find it beautiful,' I said. 'A man can never have too into the cave hoping to find buried treasure. The leader of the party was examining the soil near the entrance to the cave when the machine showed that there was gold under the ground. Very excited, the party dug a hole two feet deep. They finally found a small gold coin which was almost worthless. The party then searched the whole cave thoroughly but did not find anything except an empty tin trunk. In spite of this, many people are confident that 'The Revealer' may reveal something of value fairly soon.   Lesson56 Faster than sound! 比声音还快！ Once a year a race is held for old cars. A lot of cars entered for this race last year and there was a great deal of excitement just before it began. One of the most handsome cars was a Rolls-Royce Silver Ghost. The most unusual car was a Benz which had only three wheels. Built in 1885, it was the oldest car taking part. After a great many loud explosions, the race began. Many of the cars broke down on the course and some drivers spent more time under their cars than in them ! A few cars, however, completed the race. The winning car reached a speed of forty miles an hour--much faster than any of its rivals. It sped downhill at the end of the race and its driver had a lot of trouble trying to stop it. The race gave everyone a great deal of pleasure. It was very different from modern car races but no less exciting.    Lesson57 Can I help you, madam? 你要买什么，夫人？ A woman in blue jeans stood at the window of an expensive shop. Though she hesitated for a moment, she finally went in and asked to see a dress that was in the window. The assistant who served her did not like the way she was dressed. Glancing at her scornfully, he told her that the dress was sold. The woman walked out of the shop angrily and decided to punish the assistant next day. She returned to the shop the following morning dressed in a fur coat, with a handbag in one hand and a long umbrella in the other. After seeking out the rude assistant she asked for the same dress. Not realizing who she was, the assistant was eager to serve her this time with great difficulty, he climbed into the shop window to get the dress. As soon as she saw it, the woman said s many ties.' 'And a woman can't have too many hats,' she answered. Ten minutes later we walked out of the shop together. My wife was wearing a hat that looked like a lighthouse !   Lesson42 Not very musical 并非很懂音乐 As we had had a long walk through one of the markets of Old Delhi, we stopped at a square to have a rest. After a time, we noticed a snake-charmer with two large baskets at the other side of the square, so we went to have a look at him. As soon as he saw us, he picked up a long pipe which was covered with coins and opened one of the baskets. When he began to play a tune, we had our first glimpse of the snake. It rose out of the basket and began to follow the movements of the pipe. We were very much surprised when the snake charmer suddenly began to play jazz tunes and modern pop songs. The snake, however, continued to 'dance' slowly. It obviously could not tell
内蒙古XX旗物流园区玉龙汽贸城建设项目可行性研究报告
目录

第一章 总论 3
一、项目基本情况 3
二、可行性研究工作的依据和范围 5
三、项目工程经济指标汇总 5
第二章 项目建设背景与发展概况 7
一、建设单位基本情况 7
二、项目建设背景 8
三、项目建设的必要性 9
四、项目建设的可行性 12
第三章 市场分析与预测 14
一、我国汽车产销市场发展现状与趋势 14
二、我国汽车后市场发展的存在问题与发展趋势 15
三、XX旗汽车销售市场发展趋势 17
四、XX旗汽车销售市场的发展优势 17
五、项目的市场定位、竞争及市场策略 19
第四章 选址与建设条件 21
一、项目选址 21
二、交通运输条件 21
三、社会经济状况 21
第五章 工程建设方案 24
一、项目组成及场地规则 24
二、地理位置 26
三、总图布置 26
第六章 公用工程 30
一、供配电 30
二、给水 30
三、消防 30
四、排水 30
第七章 环境保护 31
一、污染物及来源 31
二、治理措施 32
第八章 节能措施 34
一、设计依据： 34
二、主要节能措施 34
第九章 组织机构与劳动定员 35
一、组织机构 35
二、劳动定员 35
第十章 实施进度 37
一、实施进度 37
二、项目实施计划进度表 38
第十一章 投资估算与资金筹措 40
一、投资估算范围 40
二、投资估算依据及说明 40
三、项目总投资估算 40
四、资金筹措 40
第十二章 财务评价 41
一、评价基础数据 41
二、财务评价 41
三、财务评价结论 45
第十三章 社会效益评价 46
第十四章 结论与建议 48
一、项目结论 48
二、项目建议 48
第一章 总论
一、项目基本情况
1、项目概述
项目名称：XX物流园区XX汽贸城建设项目
建设单位：XX公司
法人代表：XXX
建设地点：XX流园区(
建设性质：新建
建设期限：二年。即：2010年7月至2012年7月。
2、工程建设方案。
本项目总占地144亩，将分为三期进行建设。
一期工程建设项目：以出让方式取得33000平方米土地的使用权，建设东风标致、东风雪铁龙两个品牌汽车4S店，集整车销售、售后服务、备件供应、信息反馈于一体。计划占地33000平方米。
二期工程建设内容：汽车超市、汽车备件超市、汽车装潢、二手车交易市场，计划占地61200平方米。
三期工程项目：在二期工程用地内建设XX商务中心（既XX酒店）。商务中心除满足住宿接待、汽车城入驻厂家(商家)的办公需求等基本功能外，重点功能突出产品发布、酒会接待、大型活动组织等功能，面积不低于8500平方米。
3、投资估算和资金筹措 、
XX物流园区XX汽贸城项目建设期2年，项目总投资
5031.50万元。
一期工程建设投资2483.85万元。其中：固定资产投资670.50万元，土地出让金1680万元，工程建设其他费用71.14万元，预备费62.21万元。
二期工程建设投资1227.65万元。其中：固定资产投资916.50万元，工程建设其他费用166万元，预备费145.15万元。
三期工程建设投资1020万元。其中：固定资产投资1020万元。
资金筹措：项目资金全部由建设单位自筹解决，自筹资金来源明
确，能够保证及时足额到位。
4、财务评价
项目投入运营后，计划年实现销售收入12600万元。其中：销售
东风标致、东风雪铁龙品牌汽车400台，预计销售额4150万元；销
售其他品牌汽车500台，预计销售额6500万元；销售汽车配件及二
手车交易收入975万元；商务中心经营收入975万元。年上缴营业税
金及附加为48.75万元，上缴所得税354.04万元，年均利润额1062.10万元，投资利润率21.11％。所得税后财务内部收益率为25.15％，财务净现值2969.96万元，静态投资回收期5.14年，符合汽贸行业平均收益水平。各项经营指标都处于良好状态，具有较强的盈利能力。盈亏平衡分析表明，项目生产能力利用率为38.48％，敏感性分析表明具有较强的抗风险能力。财务分析可行。
5、综合评价
汽车进入家庭、汽车消费的平民化已是指日可待，汽车消费市场
有着不可估量的潜力。有必要也有可能建设现代、大型、多功能的汽
车市场。本项目市场定位准确、功能多样且合理、颇具特色，迎合了
厂商和消费者的需求，很有竞争力。项目预计有较好的财务效益及社
会效益。综合评价，项目可行。
二、可行性研究工作的依据和范围
1、可行性研究编制的依据
XX市城市总体发展规划及XX旗政府关于加快XX旗物流园区建设问题文件精神的指示；
汽车4S店建设标准；
项目单位提供的有关资料；
编制单位有关技术资料。
2、可行性研究的工作范围
可行性研究的工作限定在建设XX旗物流园区范围内的XX汽贸城建设计划，总投资人民币5031.50万元，建设汽车展示销售中心、4S店、零配件及用品专业市场等，以及绿化、景观、道路、二手车交易、生活服务区等必要配套设施的范围
三、项目工程经济指标汇总

序号
科目
单位
指标值
备注
l
项目总投资
万元
5031.50

2
建设期限
年
2010年7月-2012年7月
2
建设内容

一期工程
占地33000平方米，建设东风标致、雪铁龙4S店

二期工程
占地61200平方米，建设汽车超市、备件超市等

三期工程
XX商务中心建设
3
设计生产能力

整车销售
台
900

3
年销售收入
万元
12600

整车销售
万元
10650

汽车配件销售
万元
975

商务中心收入
万元
975

4
年总成本
万元
11113.55

5
销售税金及附加
万元
329.56

6
年均利润额
万元
1416.14

7
所得税
万元
144．46

8
税后利润
万元
1062.10

9
投资回收期
年
5.14
静态
9
财务内部收益率
％
25.15
税后

第二章 项目建设背景与发展概况
一、建设单位基本情况
XX公司成立于2007年4月13日，是经工商行政管理局登记注册的有限责任公司，注册号为XXXX号，原注册资金为人民币350万元，变更后累计实收
资本为人民币1100万元。是一家具备小轿车经营权的集汽车销售、
维修、配件供给、汽车维护保养等业务于一体的综合性专业汽车贸易
公司。XX市工商行政管理局重合同守信用企业，银行信用等级AAA
级信用企业，XX市级文明单位。
2007年4月，该公司与神龙汽车有限公司签订了东风标致合作
协议，经过几年来的努力，公司实现了快速发展，并在赤峰乃至蒙东
地区具有良好的信誉和一定的影响力，总经理林志峰同志多次被神龙
公司授予优秀经理、优秀经销商等荣誉称号。
目前已拥有东风雪铁龙、东风标致两个独立的集整车销售、配件
供销、售后服务、信息反馈四位一体的经销商之一。东风标致4S店
建筑面积2740平方米，其中销售展厅540平方米，售后维修1296平
方米，办公区460平方米；是蒙东地区东风雪铁龙轿车唯一一家4S
店，建有专业的汽车4S店面，汽车展厅360平米，维修场地建筑1800
平米。
公司现拥有员工80余人，其中大专以上学历的占85％以上，公
司服务部更是拥有经验丰富的专业技师和先进的维修设备，组成了一
支团结、善战、协作的服务队伍。公司的每一位销售顾问和服务人员
都通过了厂家的严格培训和考核，已经达到了专业水准，可以为客户
提供最专业、最全面的购车分析方案和最精湛的售后维修服务。
截止2009年末，公司资产总额5277万元，负债总额2459万元，
资产负债率46％。当年实现销售收入6993万元，利润总额980万元。
二、项目建设背景
近年来随着国内经济持续、快速的增长，城乡群众的生活水平提
高很快，以前可望而不可及、属于生活奢侈品的汽车正开始慢慢进入
普通家庭，成为大众消费品，以车代步不再是梦想。交通的的发展，
势必影响经济的发展，同时也将带旺消费市场。汽车消费的兴起，促
进了汽车后市场的繁荣。在风生水起的汽车消费热潮中，汽车后市场
开始崭露头角，显现出良好的发展前景。
近几年，汽车后市场快速发展，各品牌汽车4S店、汽车交易市
场等大大小小汽车后市场遍布于城乡各地。汽车后市场成为人们选购
汽车的主要场所。汽车后市场专业的服务和多样的品种，也进一步激
发了人们汽车消费的热情，引导着人们的消费。
尽管如此，汽车后市场的发展远不能令人满意，汽车后市场的发
展存在着诸多问题，其中主要表现在以下几方面：一是汽车后市场大
多建设在地市级城市以上，且面积不大的汽车专卖店及作坊式的汽车
维修厂尤其居多；二是由于汽车后市场规模较小，因而难以提供多样
化的服务，市场功能单一，物流配送等业务发展缓慢；三是汽车市场
的档次较低，设施与设备简陋，环境欠佳，大多为初级市场。
随着汽车消费市场呈“井喷”的扩大，汽车后市场不能适应现实
需要的态势己越发明显。无论是从汽车制造来说，还是从流通来说，
都需要有规模宏大的、能抗衡国内外汽车销售商竞争、具有多种功能、
提供高质量服务、长距离辐射能力的现代汽车后市场。
XX旗位于XX市东南部。东临通辽市奈曼旗，西与辽宁省建平县接壤，南与辽宁省北票市、朝阳市相连，北与XX市松山区、翁牛特旗隔老哈河相望，是全国闻名的文物大旗。在8300平方公里的土地上分布着不同时期的古代遗址4000佘处。其中小河西文化、兴隆洼文化、赵宝沟文化、小河沿文化等四种史前文化均在敖汉境内发现、命名。也是XX市南部旗县以及辽宁和通辽经济的交汇区域，商业价值优势明显。
本项目的主办方XX公司作为东风标致和雪铁龙汽车内蒙古经销东部总代理，其决策层敏锐地观察到了这一机会。该公司经过长期的调研，决定适应市场的需要，在XX旗建设一个集展销、购车、信息、维修等多功能于一体的大型现代化汽车后市场服务基地。该项目从一开始酝酿就得到了当地政府各方面的大力支持，XX旗政府的领导对项目的发展十分关心和支持，并将该项目的列入重点建设工程之列。
三、项目建设的必要性
l、项目有鲜明的特色，适应了市场的需要，弥补了市场的空缺，
具有强大的竞争力。
当前，市场上以降价、广告、分期付款等方式及多样化的汽车产
品来刺激汽车销售，但最关键的还是人民生活水平的提高，才能刺激
汽车消费的迅速增长。
中国是世界上最有潜力的汽车消费市场，而东北、华北、华东地
区又是中国有潜力的汽车消费市场。近年来因汽车价格下调、汽车种
类繁多、方便实用等因素的影响，购车热逐渐兴起，汽车交易市场的
发展也红红火火。遗憾的是，现时能够满足厂商需要、满足消费者需
求的高水平的县级综合性汽车后市场几近没有。因此，适应厂商和消
费者需要的多功能、高档次汽车后市场具有很大发展空间，本项目的
发展方向正在于此。
本项目拟跟随国际市场的发展潮流，迎合汽车厂商和消费者的需
求，在汽车这个专一主题上，走“大规模、多功能、人性化、生态化
和现代水平”的路线，将汽车销售、维修、二手车、零配件及用品、
展示、体验等多种功能集于一体，强调汽车产品、业态、交易手段、
文化的多样化，在XX旗XX旗物流园区内建设一个标准高、环境美、
现代化的汽车后市场服务基地，成为XX旗物流园区内标志性的企业。这样的汽车后市场发展创意比较超前，特色鲜明，定位独到，
符合汽车生产商、销售商、消费者的需求，填补了这类市场的空缺，
与其它的汽车市场形成了错位竞争，从而有着强大的竞争力。
2、项目的建设对推动发展现代商贸流通业、现代物流业，建设
现代化中心城市有重要作用。
现代商贸流通业是当前经济发展的一大热点。XX旗政府对该
项目的发展给与了大力支出及关注，应加快现代商贸流通业和物流业
的发展，积极发展中高级的批发市场，以形成“价格”，更好地发挥
现代化中心城市的对外辐射功能。
本项目建设的主导思想是不走以往市场发展过程中存在的功能单一、经营粗放的老路，而是着力于打造一个具有很强辐射能力、能
代表现代城市形象的汽车流通市场。项目建设的这一指导思想与发展
商贸流通业的思路和要求相吻合，它可以在加快现代商贸流通业的发
展进程中，迅速提升市场的总体水平方面做出突出贡献。
由于本项目不仅仅是一个商贸流通场所，更是一个汽车及汽车配
件的物流中心。因此，本项目特别强调物流功能，包括汽车的仓储和
配送等功能，从而利用项目所积累的规模优势与市场网络优势，有效
地为国内外各大汽车厂商和终端消费者提供服务。而且随着汽车制造
业、汽车消费市场的发展和在XX旗中心城市地位的进一步加强，汽车集散、交易中心的功能将会得到进一步的强化。因而项目的建设
适应了现代物流业的发展要求。
3、项目的建设将有利于XX旗国民经济及社会的发展。
由于本项目规模大、定位高，因而项目的迅速发展将对XX旗
地方经济的发展带来积极的影响。一方面，汽车后市场的发展将会推
动汽车、汽车配件的销售、维修业务的增加，从而增加税收，增加就
业，为地方经济的发展作出贡献；另一方面，汽车后市场的发展也将
会带动相关行业的发展，如仓储业、运输业、汽车配件及用品加工业
等，形成明显的侧向关联带动作用。
4、项目的建设有利于整合汽车后市场，改善汽车后市场的形象。
目前，汽车后市场小而多且乱，遍布于城乡每一个角落，市场的
发展并不是很规范、有序，由此一方面影响了消费者的信心，另一方
面也引起厂家的顾虑，因而多数汽车后市场竞争力有限，辐射范围不
大。这种状况对整个汽车销售都带来不利影响，甚至影响了汽车后市
场的整体形象。本项目建设规模大，内容突出，配套齐全，标准高，
能起到整合汽车后市场的作用。一方面将以其示范作用，使汽车后市
场的发展进一步走向正轨，顺应市场的发展潮流；另一方面，也将众
多的品牌汽