电子商务网站的设计和实现.doc

本科毕业设计(论文)外文翻译
译文：
电子商务网站设计和实现
伴随互联网技术快速发展和普及应用，一个真正能发挥互联网效能电子商务技术正在向我们走来。近几年来电子商务发展很快速，电子贸易额剧增。在全球网上购物商品组成中，即使以软件为首，但书籍、服装和生活消费品等也已逐步成为网上畅销品，而且花样将越来越多，数目也将是惊人。现在已经有很多企业从网上购物快速发展中看到了一个更大、更有前途市场。所以开发一套方便大家日常生活中使用商品在线销售系统成为目前比较热门研究项目，这么系统使大家能够在网上自由浏览商品、查寻商品具体信息及在线进行交易等操作，方便大家日常生活，所以我选择此项目为我论文研究对象。
现在企业电子商务网站建设关键有两类：静态网站和动态网站。动态网站管理员在浏览时能够输入要修改内容，网站客人也能够以交互方法查询浏览自己想要内容，配合数据库操作，能实现很强功效，能实时新增、更新内容，是近几年伴随英特网快速发展起来一个技术，它和静态网站类似，用户端是一个标准浏览器，服务器端是Web Server，而Web Server和数据库和应用服务器紧密结合，使得这种模式应用范围不停扩大，它关键优点是便于扩充应用、升级维护简便。另外，网站也必将不停更新，同时作为网站本身就要经过一个不停自我完善过程。基于上述考虑，服务器端采取Access数据库系统和ASP组件来组成网站应用服务系统。
本文叙述了电子商务定义、分析了网站开发背景和中国外研究现实状况；其次以电子商务网站开发建设为根本，介绍开发网站相关技术、对网站进行需求分析、总体设计和关键功效模块设计实现，本网站采取B/S三层结构，并在ASP技术和 ACCESS数据库技术开发下完成，实现用户注册、商品搜索、在线购物、后台管理等功效;同时兼顾网站安全性，尤其对登录安全进行了分析和实现，力图构建出稳固可靠地电子商务网站安全体系。
网上购物系统关键指是一个依靠于互连网这个媒体虚拟网络商店，它应该含有通常超市让用户自由选择商品然后结账特点，同时也含有依靠网络作为媒体特色，有了这种系统大家足不出户就能够安心采购到自己满意商品，为大家生活提供了方便，而且这也将是未来大家购物一个比较普遍方法。
本文叙述了设计本系统需要实现功效，设计思绪和实现手段。其中关键功效以下:
1.方便用户功效，它能够二十四小时营业，而且用户能够足不出户就查询到多种商品具体信息，选购自己所需商品，在下了订单后能够在网上支付货款，等候商品被邮寄到家，若用户对某种收到商品不满意，还能够在要求时间内退货，这大大方便了用户，使用户能够放心购物。
2.留言功效，该项功效能够让用户告诉我们哪里做得不好，方便改善。
3.公告管理功效，为用户提供商品部分打折、特价或热销商品部分信息，类似于超市前面公告牌。
4.商品类别管理功效，方便用户能够根据商品类别查找自己需要商品;
5.安全、强大后台管理功效，方便商家随时添加、修改和删除商品。
伴随互连网技术飞速发展，网上购物也已经开始被越来越多人所接收。然而也有部分人对网上购物步骤并不是很熟悉，或想制作网络商店来销售自己商品却无从下手，认为网络商店是复杂而神秘。现在网上购物系统大部分界面华丽但操作起来复杂，让消费者感到购物很复杂，这就失去了网上购物方便用户标准，同时也让系统管理员感觉操作困难，感觉难于快速上手操作。本系统本着操作简单，轻易上手标准，关键叙述网上购物系统功效和实现方法，并概括地介绍建设网上购物系统所需要掌握软件及技术，关键讲述了怎样基于ADO技术实现ASP网页和ACCESS数据库进行连接和操作。本文介绍购物系统以ASP和SQL为基础，结构简单，界面简练，很轻易上手操作。因为功效模块使用，使网站界面和功效扩充变得比较轻易。
对于网站程序设计语言，Active Server Page是创建动态网页一个很好工具，它起一个编程语言作用，能够利用它编写动态产生HTML程序代码。所以，只要用户浏览Web站点并请求一个ASP页，Web服务器就能够处理对应ASP代码，生成HTML代码，然后将它传输到用户浏览器并显示出网页，大大提升了交互速度。所以我选择了ASP作为程序设计语言。网页设计工具我选择了Dream weaver 8，可能是最简单、最轻易，却又功效强大网页编辑工具。网站程序数据库，我采取是Microsoft Office Access数据库为网站存放数据。她支持网络应用，属于中小型数据库系统。适合使用在并不复杂网站系统中。
电子商务优势
今天，互联网技术快速发展，正在引领着交易方法发展。互联网所提供丰富资讯，给市场双方，不管是商家还是消费者，全部提供了更多可选择余地。同时，市场范围也不再局限于国家范围内，不一样国家大家，经过互联网，也能够很方便地进行交易了。
不管是消费者到商家方法还是商家到消费者方法，互联网全部提供了一个巨大舞台。对消费者来说，互联网带来方便和高速，展示了它足够魅力。而对于商家来说，互联网为她们商业扩张，提供了一个前所未有巨大完全开放媒介。
即使，经过在网站，只能展示产品外观和大小，但这足以吸引那些在线购物者随意地查看和选择。同时，为了发挥电子商务真实潜能，我们还必需有一个有效付款和交货模式，来确保买卖双方能够经过互联网顺利和安全地收到货款或货物。现在，大家已经发展除了一个被称为“网际付款”方法，它使得方便安全网络交易成为可能。不过，作为一个新兴商业模式，还需要一个发展和应用过程，才能充足发挥它潜力。
全球互联网络甚至能够为一件商品卖方，联络到一个可能来自一个她们并不知道国家买方。电子商务，最终将使整个世界贸易方法，发生革命性改变。
因为出于保护本国企业产品需要，很多政府全部对进口产品进行了多种多样限制，所以买方选择通常全部是有限，有时候甚至根本就无从选择。而经过互联网，买方就能够在数分钟内，就用最优惠价格买到满足其要求世界上最好产品。
即使现在，交易者更多地还只是把互联网看成一个广告投放场所，全部地交易步骤还只是经过电话或信件。即使电子商务大门已经打开，但交易最终仍然离不开部分传统方法，仍然需要传统交易方法引导。现在大家已经能够很方便地经过便利连锁店和采取邮购目录方法，坐在家里完成购物了，但假如再加上因特网，那会是什么情况呢？恐怕连最一般最小地商品，你也能够坐在家里就买到了。
电子商务前景
即使没有些人能判定未来到底会怎样，但我们确实能够判定出来，互联网将给我们带来一个没有国界世界。因为电子商务本质就是全球化，所以它就无法戏剧性地促进国际贸易发展。比如签署信托和安全协议--她们天天全部在继续--全球企业全部将不得不为她们电脑增加商业软件和硬件工具，以满足在线交易需要。
只有当付款方法安全方便，电子商务才能成为可能。一样，可行统一规则制订，才能使得电子商务在全球范围内得到大规模应用。
对于卖方来说，经济效益将被给予全新意义。货物和服务卖方能期待不只是在当地机会, 同时也是跨越国界机会。互联网甚至把商业机会扩展到了任何生产有价值产品小生产者。互联网使来自各个国家众多商家加入到了竞争行列中。
正如我们已经看到那样，使用互联网人数正在以每十二个月100％速度增加，而且，很快这个数字就会显得保守了。为了满足那些不停开发互联网潜能消费者要求，越来越多英特网网路提供者、服务提供者、各厂商和企业被卷到了一起。在英特网上，每家企业全部在全球范围市场中寻求自己机会，每个人参与者, 全部将成为主角。

原文：

Design and Implementation of E-Commerce Web Site
With the development of computer science and rapidly popularization of the network, the Electronic Commerce technology which is one application of the Internet is coming. In recent years, electronic commerce develops rapidly, electronic trade leaping. The composition of global online shopping commodity, that although the software-led, but books, clothing and consumer goods also has become best-selling goods online, and the patterns will be more and more, the number would be staggering. Now many companies realize that a more promising market exits from the rapid development of online shopping. So the online sailing system which would make people's daily life convenient is become more popular research projects, Such a system allows people to freely browse the Internet goods, search for detailed information and online commodity trading and other operations to facilitate people's daily lives, so I chose this project for my thesis study.
There are mainly two type enterprise e-commerce sites: static websites and dynamic websites. Dynamic Website allows that the administrators can browse the contents of the input to modify the site, guests can also use it interactively query the contents of the browser you want to, and meet the database operations, to achieve very strong function, real-time new, updated content, it is rapidly developed following the Internet technology in recent years, it is similar with a static Web site, the client is a standard browser, server-side is a Web Server, the Web Server is close combine with the database and application server, making this model expanding the application scope, its main advantage is to facilitate the expansion of applications, upgrade maintenance easy. In addition, the website will also continue to be renewed at the same time as the site itself, which is a process of continuous self-improvement. Based on the above considerations, the server-side adopt the Access database systems and ASP components to constitute the site's Application Service System.
Firstly it explained the definition of the electronic commerce，analyzing the background of website development，the recent situation and problems existing in research; secondly illustrating the related technology with developing the website by following the development and construction of electronic commerce website，at the same time，we analyze the website from several aspects，such as the needs，the whole design and the main functional Parts design. The website was built by using B/S structure and assisted by ASP technique and ACCESS database technology. It has functions like user registration，searching for goods，online shopping and background management etc. At the same time，it pays a lot of attention to website safety，To registered specially carries on the analysis with to realize safely, aiming at building safe and solid system of electronic commerce website.
Internet Shopping System Based On ASP And ACCESS，it shows itself as an virtual Internet shop which depends on Internet. It has the characteristic of a common Super Market that allows customers choose whatever goods they like first and check-out at last. And at the same time，depends on Internet，it has its own characteristic. An Internet Shopping System includes the following functions:
1. A convenience online ordering system 24 hours per-day for customers; that is，it can opens a business 24 hours per-day. Customers could search whatever information of goods they need without going out，and then order and accept goods. It conveniences people’life greatly.
2. A searching system which is powerful and speedy;
3. A background managing system which is safety and powerful;
4. A perfect managing system of order forms:
5. A humanness system for communicating with customers .
With the fast development of Internet technology，Shopping Online is being accepted by more and more people. But there are still some people having problems about how to shop online，or some people want to build an online shop but do not know how to do the first step. They think that online shop is complex and mystery. This article mostly discusses the functions of Internet Shopping System and how to carry out these functions. Lt generally introduces the applications and technic that needed for constructing an Internet Shopping System. And it maily discusses by ADO technic how to operate the database from homepage made by ASP. Hoping after reading this article，you could know the basic technique about the handle and structure of a online shop.
Now a majority of Internet Shopping Systems are hard to operate for customers and system administrators because of their brave but complex interfaces. What discussed in this artcle is a Internet Shopping System with simple structure and terse interface based on ASP and ACCESS，and it is easy for handling. It could be very easy to extend the functions or interface of this system because of modules used in this system.
For Web programming languages, Active Server Page is a good tool to create dynamic web pages. It plays the role of a programming language, by which you can use it to write dynamically generated HTML-code. Therefore, as long as users browse Web site and request an ASP page, Web server can handle the corresponding ASP code that generates HTML code, and then pass it to the user's browser and display web pages, greatly increased the speed of interaction. So I chose the ASP as a programming language. I chose Dream weaver 8 as Web design tools. Web site's database program, I use the Microsoft Office Access database to store data for the site. He supported the network applications, small and medium database system, which is not suitable for using in a complex web site system.
The Advantages of Electronic Commerce
Today, the Internet is reshaping the way business transactions are conducted. It is empowering both consumers and business by providing expanding markets and choices to not only national, but also international communities. It enriches competition in provide information and comparative choices.
The Internet is a vast new frontier of consumer-to-business and business-to-business commerce. For consumers, Internet-based shopping holds an attraction because of its breadth of coverage and ease of use. For corporations, Internet-based commerce represents an as-yet largely untapped medium for expanding and growing of their business.
Putting up a Web site to promote and display products, and then luring online shoppers in to look around at the offerings, however, is only one dimension of conducting business via the Internet. To realize the true potential of electronic commerce, an effective method of receiving payment for products sold or delivered through the Internet is a necessity. Developing and implementing effective and simple “cyber payment” methods is a major focus of current Internet-related research. While it is currently possible to make purchases over the Internet, this form of commerce has got yet gained sufficient popularity to deem it a significant factor in foreign trade. Still, it does have potential.
The ability to order and pay for products over the Internet can revolutionize international trade. It can provide purchasers in one country with access to goods and services from another of which they might otherwise not even be aware.
Since many governments restrict imports of certain products and regulate advertising and other marketing tools within their national borders, purchasers are often forced to choose from a limited-or even monopolistic-supply of a desired product. With Internet access, purchasers can scour the world in minutes to find the right product at the best price.
Until recently, however, supplier used the Internet primarily for advertising purposes. All orders were taken either over the telephone or by mail. While this certainly opened the door and paved the way for Internet commerce, it still required that business be conducted through traditional methods. Shopping at these days is easy and convenient with home shopping networks and mail order catalogs. What has been added is Internet shopping. As you surf in the Internet and come across to some vendor’s home page you’ll be able to purchase commodities.
The Prospect of Electronic Commerce
While nobody is certain what the future will bring, we do know that the Internet recognizes no national borders. Electronic commerce is global in nature, so the Internet cannot help but to dramatically increase international trade. As trust and security issues are resolved---as they continue to be each day---companies around the world will add the software and hardware tools required to conduct their business on-line.
Electronic commerce can only be done if the payment methods are secure and usable. Also possible juridical issues have to be solved before commerce can be done on a global scale.
For the supply side, economies of scale take on a whole new meaning. Sellers of goods and services can expect not only local opportunities, but also national and global reach. The Internet expands opportunities to small producers with worthy products, and thrusts them into competition with their multinational big brothers.
As we can see, the number of people using Internet is increasing by 100% each year. Very soon just plain surfing isn’t going to be enough for them. Internet access providers, service providers, vendors and companies involved in Internet development have to come up with fast, secure, anonymous and easy to use solution to be used by customers, in order to make payments, who want to fully exploit Internet. Internet. The first company the hits global market big time, with application that is accepted by everyone, is going to be a major player.