Unit3Companyhistory省公共课一等奖全国赛课获奖课件.pptx

Unit 3 Company history剑桥标准商务英语教程（初级）剑桥标准商务英语教程（初级）Business BENCHMARK第1页剑桥标准商务英语教程（初级）剑桥标准商务英语教程（初级）Business BENCHMARK(Preliminary)Getting startedlHow old do you think these companies are?Try to match each one with the date it was set up.1865188619031976第2页剑桥标准商务英语教程（初级）剑桥标准商务英语教程（初级）Business BENCHMARK(Preliminary)Which company?1._ began in1865 as a forestry and power business.a)Ericsson b)Nokia c)Motorola2._ produces the most successful toy in history.a)Disney b)Fisher-Price c)Mattel3._ has its head office in San Francisco.a)Levi-Strauss b)Nike c)Calvin Klein4._ buys more sugar than any other company in the world.a)Nestle b)Coca-Cola c)SuchardbabcDo the companies quiz.费雪：美国著名儿童费雪：美国著名儿童玩具制造商玩具制造商 美泰：全球最大玩具商美泰：全球最大玩具商 瑞莎：瑞士巧克瑞莎：瑞士巧克力制造商，现隶力制造商，现隶属于卡夫集团属于卡夫集团 第3页剑桥标准商务英语教程（初级）剑桥标准商务英语教程（初级）Business BENCHMARK(Preliminary)5._ employs more people than any other company.a)Wal-Mart b)Siemens c)General Motors6._ has the largest factory in the world.a)Boeing b)Ford c)Sony7._ was started by Ray A.Kroc in 1955.a)Burger King b)Kentucky Fried Chicken c)McDonaldscac第4页剑桥标准商务英语教程（初级）剑桥标准商务英语教程（初级）Business BENCHMARK(Preliminary)Reading:Levi Strauss&Co.第5页剑桥标准商务英语教程（初级）剑桥标准商务英语教程（初级）Business BENCHMARK(Preliminary)Reading:Levi Strauss&Co.lLook at the verbs and nouns below.Find eight verb-noun collocations.You can use some verbs and nouns twice.1.set upa.an award2.launchb.a business3.take overc.a product4.wind.money5.rune.an advertising campaign6.inheritf.the presidency/directorshipbb/c/eb/fa/da/eb/d/finherit:receive(sth)from a predecessor 从前任接过（某事物）从前任接过（某事物）presidency:总裁职务总裁职务 directorship:管理者职位管理者职位 第6页剑桥标准商务英语教程（初级）剑桥标准商务英语教程（初级）Business BENCHMARK(Preliminary)Reading:Levi Strauss&Co.lSkim the text about Levi Strauss&Co.quickly to get a general idea of what it is about.Choose the best title for the article.l1.Levi Strauss&Co.:a strange beginningl2.Levi Strauss&Co.:the story of their successl3.Levi Strauss&Co.:their company structure第7页剑桥标准商务英语教程（初级）剑桥标准商务英语教程（初级）Business BENCHMARK(Preliminary)Reading:Levi Strauss&Co.Expressions:lRivet:铆钉铆钉 lDepression:a period of drastic decline in a national or international economy,characterized by decreasing business activity,falling prices,and unemployment萧条萧条lBillboard:广告牌广告牌 lCommercial:an advertisement on television or radio在电在电视或广播上广告视或广播上广告lLaunderette:自助洗衣店自助洗衣店lAnniversary:周年纪念周年纪念 第8页剑桥标准商务英语教程（初级）剑桥标准商务英语教程（初级）Business BENCHMARK(Preliminary)第9页剑桥标准商务英语教程（初级）剑桥标准商务英语教程（初级）Business BENCHMARK(Preliminary)AUTOTECHA large car parts company GREEN FINGERS A small garden products companyJohn Smith started Autotech in 1960.George and James Hawkins began Green Fingers in the 1920s.It has a workforce of 2,500.Autotech exports to over 12 countries.It manufactures car partsIt introduces one or two new components each year.Autotech provides components for the car industryIt employs about 35 people.Green Fingers sells some of its products abroadIt makes garden products.Green Fingers supplies the gardening industry.It launches twelve new products a yearNow underline the verbs which mean the same thing in each pair of sentences in the Exercise A第10页剑桥标准商务英语教程（初级）剑桥标准商务英语教程（初级）Business BENCHMARK(Preliminary)Reading:HONGDOUDo you know the product range of this brand?第11页剑桥标准商务英语教程（初级）剑桥标准商务英语教程（初级）Business BENCHMARK(Preliminary)Reading:HONGDOUlSkim the article once quickly,without stopping to look up new vocabulary,to get a general idea of its content.lWhat is the article talking about?第12页剑桥标准商务英语教程（初级）剑桥标准商务英语教程（初级）Business BENCHMARK(Preliminary)Reading:HONGDOUlThe article of Hongdou has five paragraphs.Write a number in the boxes to show which information each paragraph contains.a.The early history of the companyb.The companys marketsc.The companys successd.The origin of the companys namee.The movement away from state ownership35214第13页剑桥标准商务英语教程（初级）剑桥标准商务英语教程（初级）Business BENCHMARK(Preliminary)Reading:HONGDOUlIf you only wanted to know about the history of the company,which two paragraphs would you need to read?lParagraph:3 and 4第14页剑桥标准商务英语教程（初级）剑桥标准商务英语教程（初级）Business BENCHMARK(Preliminary)Reading:HONGDOUlRead the article more slowly and number the following events in the correct order.a.Zhou Haijiang became chairman of the company.b.Zhou Haijiangs grandfather died.c.The state took over ownership of the company.d.Zhou Haijiangs father began running the company.e.Zhou Haijiangs grandfather began a cotton processing operation.f.State ownership of the company fell below 50 per cent.g.Zhou Haijiang began to work for the company.7324165第15页剑桥标准商务英语教程（初级）剑桥标准商务英语教程（初级）Business BENCHMARK(Preliminary)Reading:HONGDOUExpressions:laffection:feeling of fondness;love 喜爱喜爱;爱爱 I tried to win her affection(s).我尽力讨她欢心。我尽力讨她欢心。lmill:制造厂制造厂 a textile mill a steel mill.纺织厂纺织厂 钢铁厂钢铁厂lcommunist:共产党共产党 lcollective:集体集体 lprivatise:to change(an industry or a business,for example)from governmental or public ownership or control to private enterprise私有化私有化lnational congress:人民代表大会人民代表大会lshare:股份股份 lappeal to sb.:be attractive or interesting(to sb.)（对某人）有吸（对某人）有吸引力引力 Her sense of humour appealed to him enormously.她幽默感把他强烈地吸引住了。她幽默感把他强烈地吸引住了。第16页剑桥标准商务英语教程（初级）剑桥标准商务英语教程（初级）Business BENCHMARK(Preliminary)Listening:Joseph RowntreelListen for the key facts and complete the lecture notes about Joseph Rowntree.Number of workers in 1869:(1)_Number of workers in 1900:(2)_Benefits that Joseph Rowntree introduced for the workers:(3)_ for staff under 17(4)_ on site(5)_(6)_which he set up in 1906Year that Rowntrees merged with Mackintosh:(7)_Year that Nestl bought the company:(8)_30over 4,000free educationa doctoran 8-hour working daya pension fun19691988第17页剑桥标准商务英语教程（初级）剑桥标准商务英语教程（初级）Business BENCHMARK(Preliminary)Listening:Joseph RowntreeExpressionslbe concerned with:关心关心l e.g.He told a hearing in Congress on Wednesday that the administration is mainly concerned with the current recovery plan.lwelfare:福利福利 lbe/get involved with:(closely)connected(with sb.)（与某人）有（与某人）有（亲密）关系（亲密）关系l e.g.Why would people take a chance on getting involved with forced labor?lcocoa:可可粉可可粉 lon site:现场，实地现场，实地 lset up a pension fund:建立养老基金建立养老基金/退休基金退休基金lpublish a study:发表专题文章发表专题文章lmerge with:合并合并lconfectionery：糕饼制造：糕饼制造lphilanthropist：慈善家：慈善家lcharitable trust：公益信托，慈善信托：公益信托，慈善信托 第18页剑桥标准商务英语教程（初级）剑桥标准商务英语教程（初级）Business BENCHMARK(Preliminary)Writing:E-maillInternet e-mail messages consist of two major sections:Header Structured into fields such as summary,sender,receiver,and other information about the e-mail.Body The message itself as unstructured text;sometimes containing a signature block at the end.This is exactly the same as the body of a regular letter.第19页剑桥标准商务英语教程（初级）剑桥标准商务英语教程（初级）Business BENCHMARK(Preliminary)Writing:E-maillThe header is separated from the body by a blank line.The message header should include at least the following fields:From:To:Subject:Date:lThe body of a business email is no different than that of a business letter or memo.lThe signature block in a business email does the work of the heading or letterhead found in the format of a business letter.In other words,it supplies the contact information belonging to the sender.It is always located on the left hand margin below the signature line and is often separated from the body with a short line of keyboard characters.第20页剑桥标准商务英语教程（初级）剑桥标准商务英语教程（初级）Business BENCHMARK(Preliminary)Writing:E-mailSome tipslA heading is not necessary in an email(your return address,their address,and the date).lUse a descriptive subject line.lAvoid using an inappropriate or silly email,register a professional sounding address if you dont have one.lUse simple formatting;avoid special formatting.lKeep your letter formal,just because its an email instead of a hard copy(dont forget to use spell check and proper grammar).lIf possible avoid attachments unless the recipient has requested or is expecting an attachment.If it is a text document,simply cut and paste the text below your letter and strip off any special formatting.lIf the persons name is unknown,address the persons title i.e.Dear Director of Human Resources.第21页剑桥标准商务英语教程（初级）剑桥标准商务英语教程（初级）Business BENCHMARK(Preliminary)Writing:E-mail第22页剑桥标准商务英语教程（初级）剑桥标准商务英语教程（初级）Business BENCHMARK(Preliminary)Case study第23页剑桥标准商务英语教程（初级）剑桥标准商务英语教程（初级）Business BENCHMARK(Preliminary)Case study第24页剑桥标准商务英语教程（初级）剑桥标准商务英语教程（初级）Business BENCHMARK(Preliminary)Case study第25页剑桥标准商务英语教程（初级）剑桥标准商务英语教程（初级）Business BENCHMARK(Preliminary)Case study lWork in groups of three.Choose role card A,B or C.Each colleague knows one of the customers well.lStudy the information and decide which restaurant is the best for your customer.lWrite an e-mail to your customer.Invite him or her to dinner and give details of the restaurant.Include the date and time and the name,location and type of restaurant.第26页剑桥标准商务英语教程（初级）剑桥标准商务英语教程（初级）Business BENCHMARK(Preliminary)End剑桥标准商务英语教程（初级）剑桥标准商务英语教程（初级）Business BENCHMARK第27页