新视野大学英语第三版第四册第三单元sectionA课件ppt.ppt

4Fred Smith and FedEx:The vision that changed the worldUnit 3 Section AUnit 3 Section AAmanagerisnotapersonwhocandotheworkbetterthanhismen;heisapersonwhocangethismentodotheworkbetterthanhecan.Frederick W.Smith(American businessman,founder of FedEx)Thesecretofbusinessistoknowsomethingthatnobodyelseknows.Aristotle Onassis(Greek shipping magnate)43UNITBeing entrepreneurialSectionA 43Being entrepreneurialUNITObjectivesObjectivesTotalkabouttheentrepreneurialspiritTofurtherunderstandthetextToapplythephrasesandpatternsTomastertheessaywritingskillFredSmithandFedEx:ThevisionthatchangedtheworldContentsAFred Smith and FedEx:Fred Smith and FedEx:The vision that changed the The vision that changed the worldworldSectionWarming-upActivitiesTextStudyLanguageApplicationSummaryWarming-upActivitiesLead-inLead-inPre-reading ActivitiesPre-reading ActivitiesCultural BackgroundCultural BackgroundAFred Smith and FedEx:Fred Smith and FedEx:The vision that changed the The vision that changed the worldworldSection1.Whatisanentrepreneur?Anentrepreneurisanindividualwhoacceptssomesortofriskusuallyfinancialinthepursuitofnewbusiness.Thewordcanapplytoanypersonorganizinganewprojectoropportunity,thoughitismostoftenusedinbusinessworld.2.Whatarethegoodqualitiesofanentrepreneur?greatabilitytolead;anintenselevelofstrongdeterminationandwillingnesstoworkhard;beinginnovativeandcreative;astrongmotivationtowardstheachievementofatask;theabilitytoestablishgoodrelationswithpeoplearound;.1.Whatdoyouknowaboutthesepeopleandtheircompanies?2.Whatpersonalitytraitsdosuccessfulentrepreneurshaveincommon?Answerthefollowingquestionsbrieflybasedonthegivenpictures.PictureDescription1.Whatdoyouknowaboutthesepeopleandtheircompanies?PictureDescriptionThemaninthefirstpictureisSteveJobs,cofounderandformerchairmanandCEOofAppleInc.;ThemaninthesecondpictureisMarkZuckerberg,founderofFacebook,theworldslargestsocialnetworkingwebsite;ThemeninthethirdpictureareLarryPageandSergeyBrin,co-foundersofGoogleInc.2.Whatpersonalitytraitsdosuccessfulentrepreneurshaveincommon?Successfulentrepreneurshavemanypersonalitytraitsincommon,suchasstrongleadershipqualities,highmotivation,greatdetermination,willingnesstofail,competitivespirit,budget-mindedness,etc.PictureDescriptionThe_definitionofanentrepreneur is a person who organizesandacceptstherisksofanewbusiness.Entrepreneursmayhaveanewproductorserviceto_.Ortheymayhaveideasfornewwaystodobusiness.But an entrepreneurial spirit does nothaveto_thebusinessworld.Listentoashortpassageconcerningentrepreneurandfillinthemissinginformation.To be continuedTo be continuedtraditionalofferbelimitedtoListentoashortpassageconcerningentrepreneurandfillinthemissinginformation.Latelywehearmoreandmoreaboutsocial entrepreneurs.What they do is_;they might even act likebusinessentrepreneurs.Theymight_moneyinprojectsorgetotherstosupportthem.Butsocialentrepreneurssaytheyarenot_byadesireforprofits.To be continuedTo be continuedsimilarinvestguidedListentoashortpassageconcerningentrepreneurandfillinthemissinginformation.Theirmostimportantgoal,theysay,istocreate social value.They organize andsupport programs that _ improveconditionsincommunities.Socialentrepreneurssaytheylookforsolutionstoneedswithoutleavingthemtogovernmentorindustrytosolve.Andtheysay they try to _ the solution.Inotherwords,tochangethesystem,To be continuedTo be continuedaimtospreadtheytrytogetwholesocietiestochange.There are many historical examples ofpeople who might be called socialentrepreneurs.Susan B.Anthony,forexample,_ womens rights intheUnitedStates.VinobaBhavecreatedtheLandGiftMovementtohelpIndiaspoorand_.positionlandlessfoughtforListentoashortpassageconcerningentrepreneurandfillinthemissinginformation.QuestionsPreviewing1.Whatdoyouknowabout“theMillionairesUnit”?2.Whatdoyouknowaboutthe“hubandspoke”system?TipsTipsTipsTipsTipsTipsTipsTipsCultural BackgroundCultural Background1.Whatdoyouknowabout“theMillionairesUnit”?ItisthenicknamefortheFirstYaleUnit,anavalairreserveunitconsideredtobethefirstintheUnitedStates.ItwasstartedbyF.TrubeeDavison,aYalesophomore atthetime,in1915.Theunithad29memberswhowereallwealthyandfascinatedbyflying.TheirintentionwastolearntoflyairplanessoastodevelopAmericansmilitaryaviation.Cultural BackgroundCultural Background2.Whatdoyouknowaboutthe“hubandspoke”system?Itisasystemwhichmakestransportationmuchmoreefficientbyroutingallofthetrafficthroughoneorafewcentralhubs.TheFedExcompanytook advantage of this idea in the 1970s,revolutionizingthewayairlineswererun.Nowthemodelisextensivelyusedincommercialaviationforbothpassengersandfreight.Cultural BackgroundCultural BackgroundMain Idea&StructureMain Idea&StructureLanguage FocusLanguage FocusCritical ThinkingCritical ThinkingTextStudyAFred Smith and FedEx:Fred Smith and FedEx:The vision that changed the The vision that changed the worldworldSectionWhatisthetypicalsceneatMemphisAirporteverynight?(Para.1)TipsTipsTipsTipsCrewsunloadtheplanescargo;Thepackagesandenvelopesarerapidlyreshuffledandsortedaccordingtoaddress;Thentheyareloadedontootheraircraft,andflowntotheirdestinationsmanywithin24hoursofleavingtheirsenders.CanyoufindthetopicsentenceinParagraph2?TipsTipsTipsTipsSmithisrecognizedasanoutstandingentrepreneurwithanagreeableandwinningpersonality.Beginning a typical scene in FedExsbusiness and a basic introduction ofFredSmith,thispartbringsoutthemaintopicandthesisoftheessay:Smithis“_”.PartIPara.1_2recognizedasanoutstandingEntrepreneurwithanagreeableandwinningpersonalityAsajuvenile,Smithwas_,sufferingfromadisease.Hewas_bybullies,buthelearnedto_himself.Hewascuredofthediseaseat10andbecamea_inhighschool.invalidpickedondefendPara.3starathleteHow did Smiths passion for flying influence hisuniversitylife?(Para.4)TipsTipsTipsTipsHehelpedrevivetheYaleflyingclub;SmithadministratedtheclubsbusinessendandranasmallcharteroperationinNewHaven.TipsTipsTipsTipsHedraftedaprototypeforatransportationcompanythatwouldguaranteeexpressdeliveryservicesendingsmallandtime-sensitivegoodstomajorUSregionsovernight.TheprofessorwasntimpressedbytheideaandtoldSmithitwasntfeasible.WhatdidSmithdoinhistermpaperforhiseconomicsclass?Howwasthepaperevaluatedbyhisprofessor?(Para.5)Smithwascertainhewas_.Aftergraduation,he_duringtheVietnamWar.InVietnam,helearnedthatleadershipmeantgettingagroupofpeopleto_theirindividualdesiresandambitionsfortheachievementoforganizationalgoals.ontosomethingjointheMarinessubordinateParas.67HomefromVietnam,Smithdecidedto_startinghisownbusiness.Theearlydays_extremefrugalityandfinanciallosses.Buttheystill_toensureagoodmedicalanddentalplanfortheiremployees.takeastabatwereunderscoredbysettheprecedentParas.89FedExpioneered_andthe_system.Smithsayssuccessinbusiness_threeelements:anappealingproductorservice,an_,goodleadership.centralization“hubandspoke”boilsdowntoParas.1011efficientmanagementsystemPartIIParas.311ItintroducesSmithandhisentrepreneurship.FirstitfocusesmainlyonSmiths _,includinghisschoolyearsandmilitarydays.Then,ittalks about how Smith put his ideas intopracticeandanalyzesthe_ofhisbusinesssuccess.earlylifeexperiencekeyelementsPartIIIPara.12SmithsgreatconcernforhisemployeesillustrateshisP-S-Pphilosophy(_),whichisjustlikeanunbrokencircleorchain.People,Service,ProfitBasicintroductiontoSmithandhisFedExcompany.(Para.1)Smithis“recognizedasanoutstandingentrepreneurwithanagreeableandwinningpersonality”.(Para.2)IntroductionSectionOne:SmithsearlylifeExperiences.(Paras.3-7)SectionTwo:Smithsbusinessexperience.(Paras.8-11)IntroductionBodySectionOne:SmithsearlylifeExperiences.(Paras.3-7)IntroductionSmithschildhoodandhighschoolyears.(Para.3)SmithsinterestinflyingandhissuccessfulmanagementoftheYaleflyingclubwhileincollege.(Para.4)Blueprintofhisbusinesshispaperfortheeconomicsclass.(Para.5)Smithsmilitaryexperienceandwhathelearnedfromit.(Paras.6-7)BodySectionTwo:Smithsbusinessexperience.(Paras.8-11)IntroductionSmithsbusinessideaputintopracticepractice.(Para.8)Difficultiesintheearlystageofhisbusinessaswellashisgreatconcernforhisemployees.(Para.9)Smithsbusinesssuccesssecrets:a“hubandspoke”systemandthethreekeypointsheconcluded.(Paras.10-11)BodyIntroductionFurtherdescriptionofSmithsfriendlyandagreeablepersonalityandthesignificanceofhisP-S-Pphilosophy.(Para.12)ConclusionBodyIntroductionBodyConclusionFredSmithandFedEx:ThevisionthatchangedtheworldFrederick W.Smith is the founder of theFedExCorp.,thelargestandmostsuccessful_.Heisrecognizedasanoutstandingentrepreneur who is _bybothhiscompetitorsandemployees.Asajuvenile,hesufferedfromadiseaseandwasoften_bybullies.ButhispassionovernightdeliveryserviceheldinhighregardTo be continuedTo be continuedpickedonpassionforflyingincreasedashegrewup.At Yale University,he helped to _ theYale flying club.In a term paper for aneconomicsclass,he_foratransportationcompanythatensureovernightdeliveryofsmalland_goods,buttheprofessorsaidit wasnt _.After graduation,he_and went to Vietnam.Duringhismilitarydays,helearnedgoodrevivedraftedaprototypetime-sensitivefeasibleTo be continuedTo be continuedjoinedtheMarinesLeadership_acompany.HomefromVietnam,hedecidedto_startinghisownbusinessbuttheearlydays_extreme frugality and financial losses.Inspiteofdifficulties,hestill_to ensure good medical plan.He saidsuccessinbusiness_threeelements:appealing product or service,_,and goodleadership.hadmeasureableeffectsontakeastabatwereunderscoredbysettheprecedentboileddowntoefficientmanagementsystemPracticalPhrasesPracticalPhrasesSpecificMeaningsSpecificMeanings1.touchdown（飞机等）降落，着落2.holdsb./sth.inhighregard 敬重；尊重3.pickonsb.找的茬；与 过不去4.beontosth.发现新事物；制造出有 趣的事物5.take/have/makeastabat(doing)sth.试图（做）某事；尝试（做）某事6.boildowntosth.（能）归结为（飞机等）降落，着落（飞机等）降落，着落(touch down safely/deck/aircraft carrier)Despitetheterribleweather,thepilotofthehelicoptermanagedtotouch down safely onthedeck oftheaircraft carrier.touchdown短语逆译短语应用尽管天气恶劣，直升机飞行员还是设法安全地着陆在航空母舰的甲板上。意群提示敬重；尊重敬重；尊重(hold in high regard/act as/mentors)Thestudentswereexcitedthatpeopletheyheld in high regard agreedtoact astheirmentors.holdsb./sth.inhighregard短语逆译短语应用学生们感到非常兴奋，因为他们所敬重的人同意当他们的指导老师。意群提示找找的茬；与的茬；与 过不去过不去(make ones blood boil/pick on)Itmakes my blood boil tothinktwoadultsdecidedtopick on aninnocentkid.pickonsb.短语逆译短语应用一想到两个大人欺负一个天真的小孩，我就满腔怒火。意群提示发现新事物；发现新事物；制造出有趣的事物制造出有趣的事物(archaeologists/be onto something/dig)Archaeologists knewtheywere onto somethingbigwhentheystarteddigging.beontosth.短语逆译短语应用考古学家在发掘之初就知道他们将有重大发现。意群提示试图（做）某事；试图（做）某事；尝试（做）某事尝试（做）某事(release/in an effort/makeanewstabat)Thepolicestationreleasednewdetailsinthecase,in an effort tomake a new stab at findingthemysteriousrobber.take/have/make a stab at(doing)sth.短语逆译短语应用警察局公布了案情的新细节，再次试图找到这个神秘的抢劫犯。意群提示（能）归结为（能）归结为(boildown)Mostofthecrimesmayboil down tothequestionofmoney.boildowntosth.短语逆译短语应用大多数犯罪可以归结为金钱问题。意群提示FunctionalPatternsFunctionalPatternsFunctions&UsagesFunctions&Usages1.Recognized/acknowledgedas,sb.isheldinhighregardby用于说明“某人受尊重的程度”。2.Intheinterim,sb.doessth.,justassth.ishappening.用于表达“同一时间段内发生的事情”。3.Itisnotuncommonforsb.todosth.双重否定表示肯定，表达“某人经常做某事”。史密斯被公认为是一位和蔼可亲、性格迷人的杰出企业家。无论是他的竞争者、员工，还是他公司股票的持有人，都对他十分敬重。原句译文原句译文逆译练习逆译练习Recognizedasanoutstandingentrepreneurwith an agreeable and winning personality,Smith is held in high regard by hiscompetitors as well as his employees andstockholders.句型提炼句型提炼Recognized/Acknowledgedas,Sb.isheldinhighregardby句型提炼句型提炼应用提示应用提示用于说明“某人受尊重的程度”。句型应用句型应用(philanthropist/all walks of life)典型例句比尔盖茨被公认为是世界上最伟大的慈善家之一，社会各个阶层的人都对他十分敬重。意群提示Widely recognized asoneofthegreatestphilanthropistsintheworld,BillGatesis held in high regard by peoplefromallwalksoflife.在此期间，他于1966 年从耶鲁大学毕业，那时正值美国在越战中越陷越深。原句译文原句译文逆译练习逆译练习Intheinterim,hegraduatedfromYalein1966,justasAmericansinvolvementintheVietnamWarwasdeepening.句型提炼句型提炼Intheinterim,sb.doessth.,justassth.ishappening.句型提炼句型提炼应用提示应用提示用于表达“同一时间段内发生的事情”。句型应用句型应用(be diagnosed with/famine and drought)典型例句在此期间，他在1976年被诊断患有癌症，那时饥荒和干旱正威胁着他的祖国。意群提示In the interim,he was diagnosed withcancerin1976,just as famineanddroughtwerethreateninghismotherland.联邦快递公司的司机自己掏腰包为货车付汽油费的情况屡见不鲜。原句译文原句译文逆译练习逆译练习It was uncommon for FedEx driverstopayforgasolinefortheirvansoutoftheirownpockets.句型提炼句型提炼Itisnotuncommonforsb.todosth.句型提炼句型提炼应用提示应用提示双重否定表示肯定，表达“某人经常做某事”。句型应用句型应用(distinguish from/leek)典型例句对于城市孩子来说，无法区分韭菜和麦子，这种现象屡见不鲜。意群提示It is not uncommon for city children to fail todistinguishleekfromwheat.如今，史密斯这一源于大学时代的妙想已在现实中经营到了第28 个年头，并已成为包裹快递入户行业的标杆。a.Conceivedwhenhewasincollege and now in the 28thyear of operation,Smithsexquisitebrainchildhasbecomethestandardfordoor-to-doorpackagedelivery.(Para.1,L10)史密斯被公认为是一位和蔼可亲、性格迷人的杰出企业家。无论是他的竞争者、员工，还是他公司股票的持有人，都对他十分敬重。b.Recognizedasanoutstandingentrepreneurwithan agreeable and winningpersonality,Smith is held inhighregardbyhiscompetitorsaswellashisemployeesandstockholders.(Para.2,L1)在军队中，领导力意味着能使团队中所有成员将个人的期望与抱负置于从属地位，而以实现集体目标为重。c.In the military,leadershipmeansgettingagroupofpeopleto subordinate their individualdesires and ambitions for theachievement of organizationalgoals.(Para.7,L1)通过明确表达并亲身践行这一理念，弗雷德里克史密斯已成为未来成功所必需的新领导领域的开拓者。d.Inarticulatingthisphilosophyandinpersonallyinvolvinghimself in tis implementation,FrederickSmithistheforerunnerofthenewsphereofleadershipthat success in the future willdemand.(Para.12,L8)1.WhatchallengesdoyouthinktheexpressdeliveryservicesinChinaarepresentlyfacedwith?2.Smithovercamemanydifficultiesinhislifetoachievesuccess.Howdoyoudealwithnegativeexperiencesinyourlife?3.Whatelementsdoyouconsiderasmostimportantforbusinesssuccess?TipsTipsTipsTipsTipsTipsTipsTipsTipsTipsTipsTipsTome,thechallengesfacedbytheexpressdeliveryservicesinChinainclude:highlyeffectivetransportationsystemnotyetestablished;relativelyexpensivetransportationfees;compensationsystemforlossordamageofpackagesnotyetcompleted.1.WhatchallengesdoyouthinktheexpressdeliveryservicesinChinaarepresentlyfacedwith?2.Smithovercamemanydifficultiesinhislifetoachievesuccess.Howdoyoudealwithnegativeexperiencesinyourlife?Psychologicallyacceptnegativeexperiencesasaprocessoflearning;Treatthemaschancestoovercomemyweaknesses;Improvemyabilitytomakethebestofeveryexperience,includingnegativeones.LeadershipabilityStrategicplansAnefficientproductionandmanagementsystemWell-motivatedemployeesHigh-qualityproductsGreatmarketingandcustomerservicesInnovativespirit3.Whatelementsdoyouconsiderasmostimportantforbusinesssuccess?Chinesestudentswithapioneeringspiritcannowdefertheir studiestostarttheirownbusiness,according toChinasEducationMinistry.Pleaseairyourviewsonthefollowing question:Should college graduates starttheirownBusiness?Withthecompetitioninthejobmarketbecomingincreasinglyfierceforcollegegraduates,someambitiousstudentshavemadeastabatstartingtheirownbusiness.Overtheyears,therehavebeenmanysuccessfulcasesofstudententrepreneurshipandsuchattemptsshouldbeencouragedbyboththeuniversitiesandthesociety.Collegestudentswhostartbusinessesarepioneers.to be continuedto be continuedFacedwithunknownchallenges,theyarebraveenoughto goonariskyjourney.Exposed to many uncertainties,they develop perseverance,and determination that areindispensibletoallthegreatentrepreneurs.Eveniftheyfail,they keep exploring for new business opportunities and