一汽大众“零库存”物流管理.doc
一汽大众“零库存”物流管理.doc
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- 一汽大众 库存 物流 管理
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TEXT-ALIGN: left; mso-pagination: widow-orphan" align=left><FONT size=7><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Georgia; mso-hansi-font-family: Georgia; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">一汽</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 'Georgia','serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体"> – </SPAN><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Georgia; mso-hansi-font-family: Georgia; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">大众汽车有限公司位于吉林省省会长春市，成立于</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 'Georgia','serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">1991</SPAN><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Georgia; mso-hansi-font-family: Georgia; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">年，该合资企业当时的投资方为长春第一汽车制造厂（</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 'Georgia','serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">60%</SPAN><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Georgia; mso-hansi-font-family: Georgia; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">股份）和大众汽车公司（</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 'Georgia','serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">40%</SPAN><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Georgia; mso-hansi-font-family: Georgia; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">股份）。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 'Georgia','serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">1995</SPAN><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Georgia; mso-hansi-font-family: Georgia; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">年，奥迪公司从大众汽车公司手中购买了一汽</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 'Georgia','serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体"> – </SPAN><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Georgia; mso-hansi-font-family: Georgia; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">大众汽车有限公司的</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 'Georgia','serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">10%</SPAN><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Georgia; mso-hansi-font-family: Georgia; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">股份</SPAN></FONT><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 'Georgia','serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体"><BR><BR></SPAN><FONT size=7><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Georgia; mso-hansi-font-family: Georgia; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">一汽</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 'Georgia','serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体"> – </SPAN><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Georgia; mso-hansi-font-family: Georgia; ms o-bidi-font-family: 宋体; mso-font-kerning: 0pt">大众汽车有限公司共有职工</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 'Georgia','serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">3800</SPAN><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Georgia; mso-hansi-font-family: Georgia; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">名，年生产能力达到</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 'Georgia','serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">15</SPAN><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Georgia; mso-hansi-font-family: Georgia; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">万辆轿车，</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 'Georgia','serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">27</SPAN><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Georgia; mso-hansi-font-family: Georgia; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">万台发动机和</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 'Georgia','serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">18</SPAN><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Georgia; mso-hansi-font-family: Georgia; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">万个变速箱。一汽</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 'Georgia','serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体"> – </SPAN><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Georgia; mso-hansi-font-family: Georgia; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">大众汽车有限公司主要生产捷达和捷达王。在</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 'Georgia','serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">1998</SPAN><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Georgia; mso-hansi-font-family: Georgia; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">年，一汽</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 'Georgia','serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体"> – </SPAN><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Georgia; mso-hansi-font-family: Georgia; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">大众汽车有限公司销售捷达就达到</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 'Georgia','serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">6</SPAN><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Georgia; mso-hansi-font-family: Georgia; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">万多辆，市场份额达</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 'Georgia','serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">11%</SPAN><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Georgia; mso-hansi-font-family: Georgia; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">。从</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 'Georgia','serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">1997</SPAN><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY : 宋体; mso-ascii-font-family: Georgia; mso-hansi-font-family: Georgia; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">年到</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 'Georgia','serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">2000</SPAN><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Georgia; mso-hansi-font-family: Georgia; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">年年末，公司捷达车销售从</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 'Georgia','serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">43947</SPAN><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Georgia; mso-hansi-font-family: Georgia; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">辆一路跃升到</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 'Georgia','serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">94150</SPAN><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Georgia; mso-hansi-font-family: Georgia; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">辆，市场兑现率已高达</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 'Georgia','serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">95%</SPAN><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Georgia; mso-hansi-font-family: Georgia; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">至</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 'Georgia','serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">97%</SPAN><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Georgia; mso-hansi-font-family: Georgia; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">。</SPAN><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 'Georgia','serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体"> </SPAN><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Georgia; mso-hansi-font-family: Georgia; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">一汽</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 'Georgia','serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体"> – </SPAN><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Georgia; mso-hansi-font-family: Georgia; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">大众汽车有限公司日前仅捷达车就有七八十个品种、十七八种颜色，而每辆车都有</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 'Georgia','serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">2000</SPAN><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Georgia; mso-hansi-font-family: Georgia; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">多种零部件需要外购。目前为止，共有近</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 'Georgia','serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">300</SPAN><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Georgia; mso-hansi-font-family: Georgia; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">家认证合格的汽车零部件配套厂为一汽</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 'Georgia','serif'; mso-bidi-font-family: 宋体; mso-font-kerning : 0pt; mso-fareast-font-family: 宋体"> -- </SPAN><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Georgia; mso-hansi-font-family: Georgia; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">大众汽车有限公司批量供货，使捷达的国产化率远远超过了</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 'Georgia','serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">80%</SPAN><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Georgia; mso-hansi-font-family: Georgia; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">，同时，一汽</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 'Georgia','serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体"> – </SPAN><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Georgia; mso-hansi-font-family: Georgia; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">大众汽车有限公司的售后服务也是一流的。迄今为止，已拥有</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 'Georgia','serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">148</SPAN><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Georgia; mso-hansi-font-family: Georgia; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">家维修站。为了进一步提高对广大用户的服务，</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 'Georgia','serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">33</SPAN><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Georgia; mso-hansi-font-family: Georgia; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">家新的维修站正在建设之中。</SPAN></FONT><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 'Georgia','serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体"><BR><BR></SPAN><FONT size=7><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Georgia; mso-hansi-font-family: Georgia; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">一汽</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 'Georgia','serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体"> – </SPAN><SPAN style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Georgia; mso-hansi-font-family: Georgia; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">大众汽车有限公司拥有亚洲最大的整车车库，占地</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 'Georgia','serif'; mso-bidi-font-famil展开阅读全文
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