体验商务英语综合教程-Uni-11-Cultures.ppt
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1、Yemi.H Elementary Business English May 2010 WZVTCDoes this picture offend you?Yemi.H Elementary Business English May 2010 WZVTCWe all have culturalbiasesEveryone has personalbiases about diversecultures that are reflections of ideas&images in society.Skills are needed to understand&respond effective
2、ly to differences.What Is Culture?Integrated pattern of human behavior including:ThoughtsCommunicationActionsCustomsBeliefsValuesInstitutions 惯例惯例of a racial,ethnic,or social groupEveryone has a cultureA persons upbringing(教养)(教养),childhood environment or family life may be referred to as his or her
3、 culture.One persons cultural experiences,therefore,may be different from another persons cultural experiences,as one familys culture is different from another familys culture.Levels of cultureNational:learned behavioral(动作的)patterns,beliefs,values,and institutions shared by the citizens of a nation
4、.International:cultural traditions that expand beyond cultural boundaries.Subculture:different traditions practiced by groups set within a larger culture.Frequently regionally based.集体文化、副文化:指与主文化相对应的那些非主流的、局部的文化现象。Cross-cultural Values比较各种文化标准比较各种文化标准FreedomIndependenceSelf-relianceEqualityIndividu
5、alismCompetitionEfficiencyTimeDirectness 直率直率OpennessBelongingGroup harmonyCollectiveness 集体主义集体主义Age/seniority 资历资历Group consciousnessCooperationQuality 品质品质PatienceIndirectness 迂回迂回Go-between 中间人中间人AmericansJapaneseElashmawi&Harris 1993LANGUAGE&CULTRE“Language is a carrier&container of cultural in
6、formation.”“Language is a special part of culture.”“Language is strongly influenced&shaped by culture,reflecting many features of culture.”“Language&culture interact&interplay 相互作用.”Yemi.H Elementary Business English May 2010 WZVTC“England&America are two countries separated by the same language.”At
7、tributed to George Bernard Shaw(1856-1950),Irish writerBritish English&American EnglishChineseBEAE糖果糖果公寓公寓地下室地下室时间表时间表售票处售票处秋天秋天手电筒手电筒电梯电梯高速公路高速公路商店商店SweetSweetCandyCandyFlatFlatApartmentApartmentCellarCellarBasementBasementTimetableTimetableScheduleScheduleBooking officeBooking officeTicket officeT
8、icket officeAutumnAutumnFallFallTorch Torch FlashlightFlashlightLiftLiftElevatorElevatorMotorwayMotorwayHighwayHighwayShopShopStoreStoreYemi.H Elementary Business English May 2010 WZVTCEnglish&ChineseGreenhouseGreenhouseBusyworkBusyworkHousewarmingHousewarmingBusybodyBusybodyFree loveFree loveLowboy
9、LowboyHigh schoolHigh schoolFirst ladyFirst ladyCooker Cooker Rest roomRest roomSunspotSunspotStop watchStop watch温室温室温室温室乔迁之庆乔迁之庆乔迁之庆乔迁之庆公开同居公开同居公开同居公开同居中学中学中学中学炉子或厨具炉子或厨具炉子或厨具炉子或厨具耗时又无价值的工作耗时又无价值的工作耗时又无价值的工作耗时又无价值的工作 爱管闲事的人爱管闲事的人爱管闲事的人爱管闲事的人矮脚衣柜矮脚衣柜矮脚衣柜矮脚衣柜总统夫人总统夫人总统夫人总统夫人卫生间卫生间卫生间卫生间黑子黑子黑子黑子跑表跑表跑
10、表跑表Yemi.H Elementary Business English May 2010 WZVTCOVERVIEWVocabulary-Company culturesListening-Cultural mistakesReading-Fast food in JapanSkills-Identifying problems&agreeing actionCase study-A change of cultureYemi.H Elementary Business English May 2010 WZVTCALook at the following tips for visiti
11、ng a different country or doing business there.Use the words from the box to complete the tips.date clothes hours book customs money cards food sport language1.Find out about the most popular _ in the country.2.Always take _ in US dollars.3.Find out about the normal working _.4.Be careful how you wr
12、ite the _.5.Find out about the most important _ and festivals.6.Learn how to speak a little of the local _.Starting upsportmoneyhoursdatecustomslanguageYemi.H Elementary Business English May 2010 WZVTC7.Read a _ about the history of the country.8.Eat some of the _ before you go.9.Wear formal _.10.Tr
13、anslate your business _ into the local language.Which of the tips in Exercise A do you think are:a)very useful?B)useful?c)not useful?BCWhich tips are good advice for your country?Add some others.It is important to learn how to greet people in their language.bookfoodclothescardsAdate clothes hours bo
14、ok customs money cards food sport languageYemi.H Elementary Business English May 2010 WZVTCCompany CulturesCompany Company culture culture is is the the distinctive distinctive personalitypersonality of of the the organization.organization.It It determines determines how how members members actact,h
15、ow how energetically energetically they they contribute contribute to to teamwork,teamwork,problem problem solving,solving,innovation,innovation,customer customer service,service,productivity,productivity,&quality.&quality.As we matured from infancy to adulthood,it was our culture,in&outside of the
16、home,that told us how to act.As human beings we are highly skilled at learning from social settings,recognizing almost immediately how we should behave.We know how to fit in,how to do what is needed.Yemi.H Elementary Business English May 2010 WZVTCCompany cultures,like any other culture,tell members
17、 how to behave what to do&what not to do.The work culture is the stage or context for what people do,for all that happens.A company with a A company with a well-developedwell-developed culture,easily culture,easily outperformsoutperforms its competitors.its competitors.If you want to understand why
18、people do what they do,look to the culture.Or said another way;if you want to understand a companys culture,look at what people do.Company CulturesYemi.H Elementary Business English May 2010 WZVTCADifferent companies have different cultures and ways of working.Complete these sentences with the words
19、 in brackets.Dress (uniforms/casual Fridays/weekend clothes)1.We dont have to wear business suits at the end of the week.My company has a system of _.2.In many banks,staff cant wear what they like.They have to wear _.Vocabulary casual FridaysuniformsTimekeeping (flexible hours/part-time/shift work)3
20、.For two weeks each month,I work at night.I cant sleep during the day.I hate _.4.We have a _ system in our office.Some people work from 9 a.m.to 5 p.m.;others work from 10 a.m.to 6 p.m.shift workflexible hoursYemi.H Elementary Business English May 2010 WZVTCTime off (childcare/annual leave/public ho
21、liday)5.I am so busy at the moment that I worked on New Years Day,which is a(n)_.6.How many days _ do you get in your company?public holidayannual leaveReporting procedures (written report/face-to-face/e-mail)7.We often speak on the phone but never _.8.He sends us a(n)_ in the post each month.face-t
22、o-facewritten reportVocabulary Different companies have different cultures and ways of working.Complete these sentences with the words in brackets.Yemi.H Elementary Business English May 2010 WZVTCATypes of meeting (informal/formal/social)9.Our department starts everyday with a(n)_ meeting.It is very
23、 relaxed.10.Companies have an Annual General Meeting(AGM)once a year.It is a very _ meeting,with a lot of people.informalformalNames (job title/first name/family names)11.In some countries,the company culture is formal.Staff use _ when they speak to each other.12.Whats your _ now?Are you Chief Execu
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