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从社会网络角度分析微博.doc
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4、在舆论的大环境中扮演着越来越重要的角色。微博这种新媒体的产生给社会网络分析带来了新的平台,国内外学者也对此进行了诸多研究。本文以社会网络分析为视角,对近年来学者对微博这种新媒体的研究分别以关系群体和微博应用功能为导向作出综述。以此为基础,探讨未来社会网络视角下微博研究的方向。Abstract: the microblog since birth day present still emerging, as a kind of the media in the environment of public opinion plays a more and more important role.
5、Weibo production of this new media brings to the social network analysis is a new platform, also has many research scholars both at home and abroad. In this paper, based on the perspective of social network analysis in recent years scholars on weibo, respectively in the research on the new media rel
6、ations group and microblogging application function oriented under this article. On this basis, this paper discusses the future social weibo research under the network perspective. 关键词:微博,社会网络,群体,应用功能Keywords: microblogs, social networks, groups and applications微博最先出现于美国,其中最具代表性的微博网站即是成立于2007年的Twitt
7、er。随着新浪微博的开通,2010年成为国内微博元年。自从微博诞生之日起,国内外许多学者已经对它做出了大量研究。这些研究的路径不外乎两种,一种侧重于从具体微博的内容上进行分析,另一种侧重于宏观上的整体把握,也即微博用户结构上的研究。而从社会网络视角来研究微博即是一种整体结构研究。Weibo first appeared in the United States, one of the most representative of the microblogging site Twitter is founded in 2007. With sina weibo launched, in 201
8、0 became the first year of weibo in China. Since the emergence of the weibo, many scholars at home and abroad have made a lot of research about it. The path is nothing more than two of these studies, a focus on the weibo content from specific analysis, a focus on the overall grasp on the macro, whic
9、h is study on the structure of weibo users. And from the perspective of social network to study the weibo is a kind of whole structure research. 作为一种新媒体同时也是自媒体,它从博客中来,同时微博又有它自身的传播特点。首先,微博有140个字符的内容限制,这决定了它的短小精致,可读性强;其次,博客主要以网络为媒介而微博主要以手机等移动互联网为媒介,从而微博有它得天独厚的即时性;再次,微博的用户量大面宽,互动频繁,是一种典型的社交网络。As a kind
10、 of new media and the media, it from the blog, microblogging and has its own propagation characteristics at the same time. First of all, weibo has the content of the 140 characters limit, which determines its short and delicate, strong readability; Secondly, blog basically take the network as the me
11、dia and weibo mainly mobile phones and other mobile Internet as the medium, and weibo has its unique real-time; Again, the users of microblog bedding face is wide, frequent interaction, is a kind of typical social network. 同时,微博打破了传统媒体一家独大的话语权垄断,并且与传统媒体形成了有效互动,使得广大草根阶层网民的声音也可以传出并得以放大。整体而言,微博与其他媒体平台间
12、传播模式。At the same time, the dominance of weibo has broken the traditional media discourse monopoly, and formed the effective interaction with traditional media, Internet users that the grassroots voice can also be heard and to be able to zoom in. Overall, the transmission mode between weibo and other
13、 media platforms. 例如,X代表微博平台,A、B、C、D、N代表各个微博用户。每个用户会有自己的其他传播平台,如:报刊、电视台、人人网、豆瓣、博客等,图中D1、D2、Dn即是微博用户D的其他传播平台。如图所示,其他传播平台和微博可能通过用户D建立起平台间的联系,从而使得信息得以跨平台的传播。如果聚焦到微博内用户之间的信息传播,微博的传播模型属于无标度网络模。X represents the microblogging platform, for example, A, B, C, D, and N represents weibo users). Each user will
14、have its own other communication platform, such as: newspapers, television, renren, douban, blogs, photo of D1, D2, Dn is other weibo users D transmission platform. As shown, communication platform and other microblog may develop platform between contact with user D, so as to make the information sp
15、read in cross-platform. If on weibo between users of information transmission, the spread of weibo model belongs to the scale-free network model. 由以上两图可以看出,不管是微博系统中用户之间的相互传播还是微博与其他传统媒体的交互传播,现在社会的信息传播都是通过网状结构进行。因此,通过社会网络视角对微博进行结构上的分析具有得天独厚的优势。社会网络分析在微博研究中的运用主要有中心性分析、凝聚子群分析和图论法这三种方法。其中,中心性是社会网络结构研究的重要
16、工具3,中心性分析方法占据学者研究的最大比重,而此方法又细分为点度中心性分析、中间中心性分析和接近中心性分析。Can be seen by the above two figure, whether weibo system of the mutual communication between users in weibo and other traditional media of interactive communication, now social information communication is conducted through the mesh structure.
17、Therefore, through the social network perspective on weibo has advantages in structural analysis. Used in the study of social network analysis in weibo are mainly in the condensation of centrality analysis, subgroup analysis and graph theory method to these three methods. Centricity is the important
18、 tool of social network structure research 3, centrality analysis methods occupy the largest proportion of scholar research, and this method is subdivided into some degree centrality analysis, intermediate centricity and close to the centrality analysis. 更具体的来讲,国内外学者通过社会网络视角对微博的研究可以分为两条主线:一条以关系群体为导向
19、,另一条以微博应用功能为导向。In more specific terms, the scholars at home and abroad through the social network perspective research on weibo can be divided into two main lines: a relationship group oriented and the other a microblogging application function oriented. 一、 关系群体为导向的研究relationship, group orientation
20、of research 关系群体为导向的研究把微博应用看作一个整体,并不细致对微博中的应用加以拆分讨论。平亮和宗利永通过“滚雪球”的采样方法对粉丝数超过10万的14个名人微博分别进行了点度、中间和接近中心性分析4。他们得出了如图3所示的微博名人社会网络关联图并且形成结论:即使同是意见领袖,由于他们的中心性不同,权力的形式会有所不同,在微博网络上对信息传播的影响也会存在巨大的差异。Relationship group oriented study of the microblogging application as a whole, not detailed discussed split t
21、he application of weibo. Flat light and ZongLi forever through the snowball sampling method for fans for more than 100000 14 celebrity weibo respectively to some degree, middle and close to the centrality analysis 4. They obtained as shown in figure 3 the weibo celebrity social network connection di
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