购物中心迎圣诞贺元旦活动方案.doc

-范文最新推荐- 购物中心迎圣诞贺元旦活动方案 一、主题：迎圣诞/贺元旦购物中心再掀低价风暴迎新年二、内容：迎圣诞/贺元旦，值此新年到来之际，购物中心为酬谢广大福泉人民对本商场一直以来的支持与厚爱。购物中心再次掀起低价风暴，我们将以最低的价格和丰富齐全的商品、最舒适的环境迎接广大消费者、迎接新年的到来。活动一：温馨平安夜送祝福。活动二：每天菜篮子，每天都省钱，海报截角当钱用。活动三：元旦快乐一把抓。 凡2018年元月1日至3日在购物中心一次性购物满48元的顾客即可参加元旦快乐一把抓活动：消费者凭电脑收银小票，在“商场快乐一把”抓礼品区三米起跑线开始3秒钟内用两只手抓，抓到后跑回起跑线为完成。所能抓的礼品即为消费者礼品。超时或违规则无礼品。礼品为：散装糖果、果冻、糕点或临近保质期的包装饼干或其它商品。三、场地安排。1、活动一场地安排在商场楼梯口即可。2、活动三场地安排在商场楼梯口旁的空地。四、人员安排。 活动人员安排为两人，后台财务人员或其它人员随时支援。五、卖场布置。1、临街小招牌挂霓虹灯。2、临街两条柱子用红布包起来，上面再贴圣诞老人像或圣诞宣传画。3、楼梯口两旁放两棵圣诞树，牵彩条。4、楼梯两边顶部牵霓虹灯和彩条，直牵到上完楼梯。5、入口两边放两棵较小的圣诞树，两边不锈钢上贴圣诞老人像或圣诞宣传画，并牵霓虹灯。6、卖场内部分立柱和收银台、服务台贴圣诞老人像或圣诞宣传画，部分地方牵彩条。六、 所需物料、商品陈列及广告宣传。1、圣诞老人像：1米*6个*15元60cm*10个*8元30cm*30个*3元圣诞宣传画：大*6张*5元小*20张*3元1米*4棵*90元圣诞老人服：1套*50元霓虹灯：40条*5元彩条：100条*0.5元2、所需商品和礼品糖果：200斤*2.5元/斤圣诞巾围200条*3元/条3、广告宣传。横幅两条：a、大招牌下边一条长10米。内容为：“迎圣诞/贺元旦快乐一把抓”b、临街两个路灯中间一条长8米。内容为：“迎圣诞/元旦再掀低价风暴，为你省钱每一天。”dm快讯：a、主题：迎圣诞/贺元旦再掀低价风暴，为你省钱每一天。七、费用。1、所需料费用：合计2548元2、所需商品、礼品：合计1100元3、广告宣传费用：a、横幅18米*3元/米=54元b、dm快讯5000份*0.4元=2000元共计费用:5748元 清明节（tomb-sweeping day） 1、qing ming jie（all souls day） qing ming is a time to remember the dead and the dearly departed. more important, it is a period to honour and to pay respect to ones deceased ancestors and family members. because it reinforces the ethic of filial piety, qing ming is a major chinese festival. literally meaning “clear” (qing) and “bright” (ming), this chinese festival falls in early spring, on the 106th day after the winter solstice. it is a “spring” festival, and it is an occasion for the whole family to leave the home and to sweep the graves of their forebears. chinese being practical people this sweeping of the graves is given an extended period, that is, 10 days before and after qing ming day. among some dialect groups a whole month is allocated. 清明节是一个纪念祖先的节日。主要的纪念仪式是扫墓，扫墓是慎终追远、郭亲睦邻及行孝的具体表现；基于上述意义，清明节因此成为华人的重要节日。 清明节是在仲春和暮春之交，也就是冬至后的106天。扫墓活动通常是在清明节的前十天或后十天。有些地域的人士的扫墓活动长达一个月。 origin（起源） qing ming is popularly associated with jie zi zhui, who lived in shanxi province in 600 b.c. legend has it that jie saved his starving lords life by serving a piece of his own leg. when the lord succeeded in becoming the ruler of a small principality, he invited his faithful follower to join him. however, jie declined his invitation, preferring to lead a hermits life with his mother in the mountains. believing that he could force jie out by burning the mountain, the lord ordered his men to set the forest on fire. to his consternation, jie chose to remain where he was and was burnt to death. to commemorate jie, the lord ordered all fires in every home to be put out on the anniversary of jies death. thus began the “cold food feast”, a day when no food could be cooked since no fire could be lit. the “cold food” festival occurs on the eve of qing ming and is often considered as part of the qing ming festival. as time passes, the qing ming festival replaced the “cold food” festival. whatever practice is observed，the basic observation of qing ming is to remember ones elders by making a special effort to visit their graves, ashes or ancestral tablets. to make the visit even more meaningful, some time should be spent to remind the younger members of the family of the lives and contributions of their ancestors, and the story of jie zi zhui who choose death over capitulation. 主题：激情点亮圣诞 狂欢尽在*活动宗旨：引领时尚，引导年轻人共度狂欢夜，逐渐将*打造成为我市圣诞节的中心娱乐场所，培养“圣诞节，到*去”的感觉和意识。圣诞礼品特卖会 疯狂时段天天有b) 活动地点：1-4楼各部门奇遇童话人物 来店分享惊喜a) 活动地点：全场不定点c) 活动内容：活动期间，圣诞老人（员工）、白雪公主（员工）、派发糖、圣诞礼物等，每人限领一份。（预备：大约每天约10斤糖和20个挂件。）圣诞小天使（选拔10岁左右若干）免费合影。狂欢圣诞周 快乐无极限a) 活动地点：*四楼家电商场及广场舞台c) 活动内容：•12月24日平安夜：“狂欢圣诞周”化妆舞会：员工集体报名参加，节目以现代舞、流行歌曲、街舞、迪斯科、圣诞老人表演游戏。穿插糖果免费试吃（10斤软糖）啤酒免费饮（30瓶），并于现场抛送礼品。舞会邀请顾客参加，以活跃气氛。根据天气情况决定室内外，尽量安排室外；•12月24-26日，*下班铃响后，顾客还可以得到一份出门见喜的特别礼！送完为止。媒体宣传：a） dm宣传单：于12月8日通过夹报入户派发的方式发放6000份；b） 报纸广告：12月6日（星期一）在wo 市日报上发布整版活动信息广告1期；以下为只*作不宣传项目：一、 在商场继续使用圣诞老人和圣诞女孩来增加节日乐趣。二、 注意卖场音乐圣诞氛围营造，在服务中心可随时组织一些即兴的节日，主持人现场主持。三、 广告室制作一些红色白边袜子形状的特价商品牌，贴在特价品上。四、 对在圣诞节当天过生日等一些有特殊记念日的顾客，赠送礼品以示祝贺，营造*的亲情氛围。五、早迎宾人着圣诞装，每位顾客发1块软糖。六、店面装扮浓浓的圣诞气氛！彩灯、音乐、圣诞树二楼所有收银员头戴圣诞帽！并且24-26日“欢迎光临”改为“圣诞快乐” 7 / 7