品牌代理授权协议书范本三篇.docx

品牌代理授权协议书范本三篇
**品牌代理授权协议书范本**
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**样本模板一**
**代理方（甲方）：**
**品牌授权方（乙方）：**
鉴于代理方具备销售和推广乙方品牌产品的能力，双方经友好协商达成以下协议：
**一、代理范围**
1. 代理方获得乙方授权，在指定区域内销售和推广乙方品牌产品。
2. 代理方在代理区域内享有独家代理权，乙方不得与其他代理商合作。
**二、销售目标**
1. 代理方应按照乙方要求制定销售计划，并完成销售目标。
2. 若代理方未完成销售目标，乙方有权终止授权协议。
**三、产品价格**
1. 代理方应按照乙方指导的价格销售产品。
2. 代理方可根据市场情况适当调整售价，但需提前征得乙方同意。
**四、结算方式**
1. 代理方应按照约定时间结算销售款项。
2. 乙方应按时向代理方支付佣金。
**五、保密义务**
1. 双方应保密商业秘密及相关信息，未经对方同意不得泄露。
2. 协议终止后，双方仍需履行保密义务。
**六、违约责任**
1. 若一方违反协议内容，需向对方支付违约金。
2. 严重违约情况下，对方有权解除协议。
**七、协议期限**
1. 本协议自签署之日起生效，有效期为一年。
2. 协议到期前，双方可商议是否续签。
**八、其他条款**
1. 本协议若有争议，应友好协商解决。
2. 本协议一式两份，代理方、乙方各持一份。
**签署人：**
代理方（盖章）： 日期：
品牌授权方（盖章）： 日期：
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**Sample Template One**
**Agent (Party A):**
**Brand Authorizer (Party B):**
In consideration of the Agent's ability to sell and promote products of the Brand Authorizer, the parties have reached the following agreement through friendly negotiation:
**I. Scope of Agency**
1. The Agent is authorized by the Brand Authorizer to sell and promote products of the Brand Authorizer in the designated area.
2. The Agent enjoys exclusive agency rights in the designated area, and the Brand Authorizer shall not cooperate with other agents.
**II. Sales Target**
1. The Agent shall formulate a sales plan as required by Brand Authorizer and achieve sales targets.
2. If the Agent fails to meet the sales targets, the Brand Authorizer has the right to terminate the authorization agreement.
**III. Product Pricing**
1. The Agent shall sell products at the prices specified by the Brand Authorizer.
2. The Agent may adjust the selling price according to market conditions, but must obtain prior consent from the Brand Authorizer.
**IV. Settlement Method**
1. The Agent shall settle the sales revenue within the agreed time.
2. The Brand Authorizer shall pay commissions to the Agent on time.
**V. Confidentiality Obligation**
1. Both parties shall keep business secrets and related information confidential and shall not disclose them without the consent of the other party.
2. Even after the termination of the agreement, both parties shall continue to fulfill their confidentiality obligations.
**VI. Breach of Contract**
1. If either party breaches the agreement, they shall pay liquidated damages to the other party.
2. In the event of a serious breach, the other party has the right to terminate the agreement.
**VII. Term of Agreement**
1. This Agreement shall come into effect upon signature and shall be valid for one year.
2. Prior to the expiration of the agreement, the parties may discuss whether to renew it.
**VIII. Other Terms**
1. Any disputes arising from this Agreement shall be resolved amicably through negotiation.
2. This Agreement is in duplicate, with each party holding one copy.
**Signatories:**
Agent (Seal)： Date:
Brand Authorizer (Seal)： Date:
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**样本模板二**
**授权单位（甲方）：**
**授权代理商（乙方）：**
鉴于乙方具有销售和市场推广能力，甲方愿意授权乙方销售和推广其品牌产品，双方达成如下协议：
**一、授权范围**
1. 甲方授权乙方在指定区域内独家销售与推广甲方品牌产品。
2. 乙方应遵守甲方的销售政策和要求，保护甲方品牌形象。
**二、销售目标**
1. 乙方应按照甲方制定的销售目标和计划，在规定时间内完成销售任务。
2. 如乙方未能完成销售目标，甲方有权终止授权协议。
**三、产品价格**
1. 乙方应按照甲方指导的价格销售产品，不得擅自降价或抬价。
2. 有调整价格需求时，乙方应及时征得甲方同意。
**四、结算方式**
1. 乙方应按时结算销售款项，并向甲方支付应得的代理费。
2. 甲方应确保及时发放货款和提供必要的销售支持。
**五、保密义务**
1. 双方对于商业机密和授权协议内容应保密，未经对方同意不得披露。
2. 协议终止后，保密义务仍须继续执行。
**六、违约责任**
1. 一方如违约，需赔偿对方相应的损失。
2. 一方严重违约时，对方有权解除授权协议。
**七、协议期限**
1. 本协议自双方签署之日起生效，有效期为两年。
2. 协议过期前，双方可商讨是否延长合作期限。
**八、其他条款**
1. 对于协议的解释和执行，如有争议应友好协商解决。
2. 本协议一式两份，双方各持一份。
**签署人：**
授权单位（盖章）： 日期：
授权代理商（盖章）： 日期：
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**Sample Template Two**
**Authorizing Unit (Party A):**
**Authorized Agent (Party B):**
In view of Party B's sales and marketing capabilities, Party A is willing to authorize Party B to sell and promote its brand products. The parties have reached the following agreement:
**I. Scope of Authorization**
1. Party A authorizes Party B to exclusively sell and promote its brand products in the designated area.
2. Party B shall comply with Party A's sales policies and requirements to protect the brand image.
**II. Sales Target**
1. Party B shall follow Party A's sales targets and plans to complete the sales tasks within the specified time.
2. If Party B fails to meet the sales targets, Party A has the right to terminate the authorization agreement.
**III. Product Pricing**
1. Party B shall sell products at the prices specified by Party A and shall not arbitrarily lower or raise prices.
2. When there is a need to adjust prices, Party B shall obtain Party A's consent in a timely manner.
**IV. Settlement Method**
1. Party B shall settle sales revenue on time and pay the agreed agency fees to Party A.
2. Party A shall ensure timely payment and provide necessary sales support.
**V. Confidentiality Obligation**
1. Both parties shall keep commercial secrets and the content of the authorization agreement confidential and shall not disclose them without the other party's consent.
2. The confidentiality obligation shall continue even after the termination of the agreement.
**VI. Breach of Contract**
1. In the case of a breach, the defaulting party shall compensate the other party for losses.
2. In the event of a serious breach by either party, the other party has the right to terminate the authorization agreement.
**VII. Term of Agreement**
1. This Agreement shall come into effect upon signature by both parties and shall be valid for two years.
2. Prior to the expiration of the agreement, the parties may discuss whether to extend the cooperation period.
**VIII. Other Terms**
1. Any disputes regarding the interpretation and implementation of the agreement shall be resolved amicably through negotiation.
2. This Agreement is in duplicate, with each party holding one copy.
**Signatories:**
Authorizing Unit (Seal)： Date:
Authorized Agent (Seal)： Date:
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**样本模板三**
**授权方（甲方）：**
**代理商（乙方）：**
考虑到乙方在销售与推广方面的经验，甲方决定授权乙方销售和推广其品牌产品，双方达成协议如下：
**一、授权范围**
1. 甲方授权乙方在指定区域内独家代理、销售与推广甲方的产品。
2. 乙方应遵循甲方指导，维护甲方品牌形象，提高市场份额。
**二、销售目标**
1. 乙方应按照甲方制定的销售目标和计划，完成销售任务。
2. 如乙方未能达成销售目标，甲方有权解除授权协议。
**三、产品价格**
1. 乙方应严格遵守甲方的价格政策，不得自行调整产品售价。
2. 若有价格调整需求，乙方应向甲方提出申请。
**四、结算方式**
1. 乙方应按规定时间结算销售款项，并支付给甲方应得的代理费。
2. 甲方应在票据齐全的情况下及时付款。
**五、保密义务**
1. 双方保证对商业秘密和协议内容的保密，未经对方同意不得透露。
2. 协议终止后，保密义务仍然有效。
**六、违约责任**
1. 如一方违反协议，应向对方支付相应的违约金。
2. 一方严重违约时，对方有权终止协议。
**七、协议期限**
1. 本协议自签署之日起生效，有效期为三年。
2. 协议到期前，双方可商议是否延长合作期限。
**八、其他条款**
1. 对于协议内容的解释和争议，双方应友好协商解决。
2. 本协议一式两份，授权方、代理商各执一份。
**签署人：**
授权方（盖章）： 日期：
代理商（盖章）： 日期：
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**Sample Template Three**
**Principal (Party A):**
**Agent (Party B):**
Considering Party B's experience in sales and marketing, Party A has decided to authorize Party B to sell and promote its brand products. The parties have reached the following agreement:
**I. Scope of Authorization**
1. Party A authorizes Party B to exclusively represent, sell, and promote Party A's products in the designated area.
2. Party B shall follow Party A's guidance, maintain the brand image of Party A, and increase market share.
**II. Sales Target**
1. Party B shall follow Party A's sales targets and plans to complete sales tasks.
2. If Party B fails to achieve the sales target, Party A has the right to terminate the authorization agreement.
**III. Product Pricing**
1. Party B shall strictly adhere to Party A's pricing policy and shall not adjust the product prices independently.
2. If there is a need for a price adjustment, Party B shall apply to Party A.
**IV. Settlement Method**
1. Party B shall settle the sales revenue and pay the agency fees to Party A within the specified time.
2. Party A shall make payments in a timely manner upon receipt of complete documentation.
**V. Confidentiality Obligation**
1. Both parties agree to keep commercial secrets and the content of the agreement confidential and shall not disclose them without the other party's consent.
2. The confidentiality obligation shall remain in effect even after the termination of the agreement.
**VI. Breach of Contract**
1. If either party breaches the agreement, they shall pay the corresponding liquidated damages to the other party.
2. In the event of a serious breach by either party, the other party has the right to terminate the agreement.
**VII. Term of Agreement**
1. This Agreement shall come into effect upon signature and shall be valid for three years.
2. Prior to the expiration of the agreement, the parties may discuss whether to extend the cooperation period.
**VIII. Other Terms**
1. Any disputes or interpretations of the agreement shall be resolved amicably through negotiation.
2. This Agreement is in duplicate, with each party holding one copy.
**Signatories:**
Principal (Seal)： Date:
Agent (Seal)： Date:
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以上所列示的样本模板是供您参考，并根据您的实陵情况进行调整，希望对您有所帮助。祝您合作顺利，商业蓬勃发展！