2024年中国AR产业发展洞察研究.pdf
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1、2024?AR?亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)2?务?务?空?AR?够务?封?封?AR?5G?AR?撑?AR?封?务?务?2022?映?AR?2023?务?AR?封?封?务?AR?封?封?封?务?AR?封?务?亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)
2、亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)?C O N T E N T S务?AR?1.1?AR?1.2?AR?1.3?AR?1.4?AR?01务?AR?2.1?AR?2.2?AR?2.3?AR?02务?AR?务?3.1?宇?3.2?宇?3.3?03务?AR?4.1?4.2?4.3?04AR?5.1?AR?5.2?AR?05亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(
3、396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)?AR?亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)5u?AR?AR?AR?XR?VR?MR?uXRXR?Extended Reality的?AR?VR?MR?uARAR?Augmented?Reality?锐?务?锐?3D?锐?务?务?uVRVR?Virtual Reality?uMRMR?Mix
4、ed Reality?AR?VR?锐?务?AR?MR?锐?AR?MR?AR?务?MR?告?锐?MR?MR?封?务?MR?务?的?厅?123RF?ARARVRVRMRMR?+?务?模?B?+C?C?B?+C?亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)u AR?映?20?60?封?务?2019?映?撑?u 5G?封?模?AR?撑?C?AR?厅?2023?5?25?Nreal
5、?XREAL?XREAL?/?套?纸?MR?AR?C?1968201220162019Tom Caudell?AR?AR?ARToolKit?AR?务?199019992009IvanSutherland?The Sword of Damocles?AR?AR-Quake?AR?Google Glass?AR?Magic?Leap?D?5.02?20152017?ARKit?ARCore?AR?Lab?AR?buy+?QQ-AR?Rokid?AR?Rokid Glass?ARCore1.5?ARKit2?ARCore?Glass?Enterprise?Edition?2?Hololens2 O
6、PPO?vivo?AR?XREAL*?AR?2018?Rokid Glass?Rokid?X-Craft OPPO?AR?Glass?2021?AR?Autos?ARKit4?AR?Engine3.0?Rokid?Air?INMO?Air?Magic?Leap?2 Rokid Station XREAL?Air?Air?Air?1S INMO?Air2?AR2?Gen1?Apple?Vision?Pro Rokid Max Rokid AR?Studio XREAL?Air2?X2?Air?Plus?Air2?INMO?Go?AR?OPPO?Air?Glass22020202120222023
7、?模?C?ARAR?2000?HoloLens?AR?Pokemon Go?HIAR?62024?X2?Lite XREAL?Air?2?Ultra LAWK?ONE亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)u AR?封?2023?务?AR?50?24?2026-2027?2027?1500?750?2023?2027?AR?撑?135.9%?务?撑?138.6%?务?
8、AR?封?u 2022?映务?AR?封?2023?2027?撑?140.6%?务?务?封?AR?务?IDC?Wellsenn XR?厅?28.1?27.2?50.1?95.3?180.2?590.5?1550.9?6.2?10.3?24.1?50.6?90.3?280.4?780.5?2021202220232024E2025E2026E2027E?务?1.9?7.2?20.5?43.0?74.0?235.5?686.8?4.3?3.1?3.6?7.6?16.3?44.9?93.7?2021202220232024E2025E2026E2027E?16.2%9.2%16.8%5.7%5.0%1
9、1.9%10.5%24.7%?41.0%46.6%4.8%1.6%6.0%?20232023-20272027?CAGRCAGR?140.6%140.6%20232023-20272027?CAGRCAGR?125.9%125.9%?务?务?ARAR?务?务?20232023?20232023-20272027?CAGRCAGR?135.9%135.9%20232023-20272027务?务?CAGRCAGR?138.6%138.6%7亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库
10、-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)XR?AR?OST?u 2023?VR?VR?务?AR?AR?AR?封?u?XR?VST(Video See Through)?OST(Optic See Through)?OST?告?VST?IDC?Wellsenn XR?套?厅?ARAR?VRVR?XRXR?1029.1986.6650.2830.21400.42600.45000.238.1121.2130.5270.4480.4900.71750.92021202220232024E2025E2026E2027EVR务?VR
11、?务?VR?务?AR?OSTOST?VSTVST?AR?导?VR?6600?+100-600?24k+?2k-4k?姿?姿?姿?姿?1?模?FOVFOV?30-70?90-120?OST?VST?FOV?OST?告?VST?828.1?27.2?50.1?95.3?180.2?590.5?1550.9?6.2?10.3?24.1?50.6?90.3?280.4?780.5?2021202220232024E2025E2026E2027EAR务?AR?亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(39622
12、6)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)9u?务?AR?封?AR?封?封?+?+?+?AR?B?C?5G?AR?123RF?亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)?AR?u AR?封?AR?封?2021.32022.12023.8?封?够?2022.102022.42022.5202
13、2.72023.3?ARAR?8K?VR/ARVR/AR?5G?2021.7?够?2035?2023?2024?封?够?2022-2026?纸?纸?5G?滑?够?2021-2023?VR?ARAR?研?AR/VRAR/VR?5G+4K?纸?5G?AR/VRAR/VR?纸?副?封?够?务?封?够?VR?ARAR?5G?VRVR/ARAR?3D?厅?10亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库
14、-李叶(396226)?AR?务?务?务?务?u 务?GDP?90%?2022?39.9%?52.4%?务?务?封?AR?AR?封?u 务?2020?2022?映?撑?2017?2.3?2022?3.2?2.6?3.7?2022?务?10.1%?AR?C?厅?7.5%7.0%7.1%7.7%7.3%7.3%39.8%39.7%38.6%37.8%39.4%39.9%52.7%53.3%54.3%54.5%53.3%52.4%201720182019202020212022?2.32.52.82.73.13.22.62.83.13.23.53.78.7%12.0%-3.6%14.8%3.2%7.
15、7%10.7%3.2%9.4%5.7%201720182019202020212022?11亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)?5G?AR?5G5G?ARAR?u?5G?封?AR?研?锐?封?u?AR?B?C?务?务?5G?2023?厅?5G5GSupporting?text?here.?When?you?copy?&?paste,?choose?keep?te
16、xt?only?option.?Text?hereText?hereText?hereText?here?ARAR?研?研?+?+?ARAR?群?AR?吐?AI?AR?-?-?撑?SLAM?姿?AR?AR?姿?AR?研?研?研?研?AR?研?姿?研?AR?AR?吐?研?姿?AR?AR?模?AR?AR?AR?3D?AR?AR?务?AR?AR?务?纸?Switch?PS5?AR?12亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库
17、-李叶(396226)亿欧智库-李叶(396226)务务?aa?aaaaaaaaaa?aa?匹?匹aaaaaaaaaaaa?/?匹?匹aaaa?aaaa?aa?aaaa?aa?封?封?aaaaaaaaSDKSDK?群?群?宇?aaaaaaaa?aaaaaaaaaaaaaaaa?aa?AR?空?空aa?13亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)?AR?亿欧智库-李叶(
18、396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)15u AR?CPU?锐务?务CPU?锐务?u AR?锐?空?AR?ARAR?TypeType-C C?BridbathBridbath?ARAR?ARAR?AR?套?厅?AR?套?AR?+?+?亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)
19、亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)?ARAR?AR2AR2?AR?ARAR?ARAR?u AR?AI?群?u?AR?封?种?NPUNPUDisplayDisplayDSPDSPVPUVPUCPUCPUGPUGPUISPISP?ModemModemDPUDPUWCNWCN?务?务?Central Processing Unit?姿?Graphics Processing Unit?群?姿?姿?Neural Processor Unit?研?尼?研?尼?Data Signal Process?Video Proc
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21、?务?VR?套?厅?导?导?BirdBathBirdBath?导?导?导?导?导?45?导?务?导?/?导?10-2080-10020-4040-6020-60?40-50%50-70%40-70%25-30%80-95%?20-30%40-50%20-40%15-25%1-3%?务?LCD?导?GoogleGlass?GLXSS ME?Leap Motion?Dream WorldRokid Glass?HiAR G200?EpsonBT300/350XREAL?RokidHololens?Rokid?INMO?导?/?SRD?撑?VHG?的?的?的?/?的?的?的?10-15%?5%10,
22、00020,0001,000-6,000100,000100,000?10,000,000?ppippi?1,500-2,5001,000-1,2002,500-5,0001,200-1,5005,000-7,000?撑?撑?撑?务?务?撑?撑?ARAR?/?/Birdbath?18亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)?ARAR?u?u?AR?AR?封?套?厅?匹
23、?匹?匹?匹?匹?姿?匹?姿?匹?匹?务?匹?匹?匹?匹?/?匹?匹?务?匹?匹?务?务?/?匹?匹?/?务?务?匹?匹?尼?3D3D?导?导?19亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)?u?宇?AR?封?宇?名?封?u AR?封?锐?务?AR?厅?1 12 23 34 4?锐?锐?AR?务?3D?3D?3D3D?3D?务?告?模?3D?告?务?3D?3D?AR务?
24、AR?务?务?6DoF?AR?4?6 6DoFDoF?务吐?6 6DoFDoF?6DoF?告?6 6DoFDoF?告?6 6DoFDoF?AR?AR?群?导?RGB?务?研?AR?姿?务?3D?研?模?研?姿20亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)AR?AR?ARAR?u?AR?封?务?封?封?封?封?封?厅?3?3-5?5?3?5?ARAR?ARAR?BirdB
25、athBirdBath?LCOSLCOS?DLPDLPMicro?Micro?OLED?OLED?Micro?LED?Micro?LED?匹?匹?匹?匹?导?导?匹?匹?APIAPI?5G5G?21亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)?AR?亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧智库-李叶(396226)亿欧
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